1-Day Masterclass – Leads Generation through a Landing Page for Business Owners & Professionals

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About Course

Course Title: Leads Generation through a Landing Page for Business Owners & Professionals
Training Duration: 1 Day (Saturday) – 6 hours (with breaks)
Training Mode: In-Person or Online (via Google Meet and Telegram)
Medium of Instruction: English or Khmer
Training Fee: $199/Person
Certificate: Provided after training completion
Support: 1-Year Access to Telegram Group Support

Industries that Benefit from This Course

  • Education & Training: Schools, universities, training centers.
  • Tourism & Hospitality: Hotels, travel agencies, homestays.
  • Real Estate & Property: Agents, developers, and brokers.
  • Banking & Finance: Microfinance institutions, banks.
  • Insurance: Health, life, and property insurers.
  • Food & Beverage: Restaurants, cafes, and beverage brands.
  • Automobile: Car dealers, garages, and service centers.
  • Almost just all industries

Training Methodology

  • Interactive lectures with Q&A sessions.
  • Hands-on exercises for real-time practice.
  • Showcase of real-world landing page examples.
  • Access to free templates for continued practice.
  • Lifetime support via a dedicated Telegram group.

Course Content

Module

Details

Module 1:

Understanding Landing Pages

– Website vs. Landing Page: Differences and advantages.
– Why landing pages are essential for lead generation.
– Key elements of high-performing landing pages.
– Free vs. premium platforms.
– Introduction to tools: WordPress, Google Sites, Blogger, etc.

Module 2:

Building Landing Pages

– Step-by-step guide to creating landing pages using:
– WordPress
– Google Forms
– Google Sites and Blogger.
– How to customize for branding and engagement.
– Incorporating forms, CTAs, and media.

Module 3:

Optimizing for Leads

– Content strategies: Headlines, copywriting tips, and visuals.
– A/B testing for better conversion rates.
– Tracking metrics: Google Analytics basics.
– Using heatmaps to understand user behavior.

Module 4:

Case Studies and Templates

– Showcase of successful landing pages in different industries.
– Analyzing design, layout, and CTAs.
– Introduction to 1-year free ready-to-use templates.
– Practical exercise: Designing your landing page.

Trainer Profile

Sovanntha brings over 12 years of professional experience spanning Media and Communications, Digital Marketing, Web Development, Public Relations, and Social Development. He has worked with corporate companies, NGOs, international organizations, and leading local, regional and global media & advertising agencies. Sovann holds a Master of Business Administration and has completed an advanced capacity-building program in Media Management, supported by the Norwegian government, conducted in Thailand and Vietnam.

He has trained hundreds of NGO and corporate staff in communication strategies, digital marketing, web development, AI for Business, and soft skills. Sovanntha is a former Digital Marketing Consultant/Trainer and WordPress Developer for ACTIVERIFY, a trusted digital marketing and web development agency in Cambodia, and ADITI Media. His expertise has contributed to projects for prominent brands and organizations such as National Employment Agency, Caltex, Vietjet Air, Kcement, CamboJob, Education Development Institute (EDI), Tux Global Institute (TGI), AIP Foundation, KHANA, Danone, Emirate Airline, Coca-Cola, Smart Axiata, Ariston Group, and the World Intellectual Property Organization (WIPO).

Currently, Sovanntha is the founder of Angkor Times, a platform dedicated to business and lifestyle in Cambodia, and serves as a Media Project Manager and Website Developer for for a well-known agency.

Frequently Ask Questions (FAQs)

  1. Do I need prior technical knowledge?
    No, this course is beginner-friendly and guides participants step-by-step.
  2. What tools do I need?
    A laptop and an internet connection are all you need.
  3. Will I receive ongoing support?
    Yes, you’ll have access to a Telegram group for one year.
  4. Can I build a landing page for my specific business?
    Absolutely! The course includes practical exercises tailored to your industry.
  5. What if I can’t attend in person?
    The training is available online via Google Meet.

What Will You Learn?

  • Distinguish between a website and a landing page, and their specific purposes.
  • Understand the psychology behind landing page designs.
  • Develop professional landing pages using free and premium platforms.
  • Optimize landing pages to drive leads and conversions.
  • Leverage templates and tools for quick deployment.
  • Analyze real-world case studies for inspiration.