Mastering Lead Generation Strategies for Businesses

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About Course

Course Title: Mastering Lead Generation Strategies for Businesses
Training Duration: 1 Day (7 Hours)
Training Type: In-Person or Online
Medium of Instruction: English or Khmer
Training Fee: $179/Person
Certificate: Provided upon Completion
Support: Access to Telegram Group Support

Lead generation is the lifeline of every successful business. Without a consistent flow of potential customers, even the best products or services may struggle to find their market. This 1-day intensive training focuses on equipping business owners, marketing leaders, and professionals with practical tools and strategies to generate high-quality leads.

Participants will explore a wide range of lead-generation techniques tailored to platforms like Facebook, TikTok, LinkedIn, Instagram, Telegram, YouTube, and more. The course emphasizes the differences between free and paid leads, the use of landing pages versus websites, and industry-specific tactics to maximize results.

Whether you’re new to digital marketing or seeking to refine your lead-generation skills, this course will empower you to implement effective campaigns that drive real-world results. With hands-on sessions, practical examples, and expert guidance, participants will leave with actionable insights to grow their businesses.

No matter your industry—education, real estate, finance, or hospitality—this training provides techniques and tools adaptable to your unique business needs. From understanding lead funnels to optimizing your social media outreach, this training ensures you’re ready to thrive in an increasingly competitive market.

Join us for this transformative learning experience and gain lifetime access to a community of like-minded professionals via Telegram support. Take the first step toward building a sustainable and scalable lead-generation strategy for your business.

Course Content

Module

Topics Covered

Module 1: Website vs. Landing Page

– Differences and use cases for websites vs. landing pages.
– When to choose a landing page for campaigns.
– Case studies of successful lead conversions.

Module 2: Facebook Leads

– Facebook Ads: Targeting the right audience.
– Leveraging Facebook Groups for organic leads.
– Using Facebook Messenger for personalized outreach.
– Creating and managing Facebook lead forms.

Module 3: TikTok Leads

– Understanding TikTok’s algorithm for business.
– Using TikTok lead forms effectively.
– Creating engaging content to attract leads.

Module 4: LinkedIn Leads

– Optimizing your LinkedIn profile and pages.
– Using LinkedIn Sales Navigator for lead generation.
– Building connections and nurturing leads through LinkedIn.

Module 5: Directory Leads

– Utilizing industry-specific directories for leads.
– Listing your business in high-traffic directories.
– Evaluating the effectiveness of directory leads.

Module 6: YouTube Leads

– Creating video content that converts viewers into leads.
– Using YouTube ads to target potential customers.
– Optimizing video descriptions for lead capture.

Module 7: Telegram and Instagram Leads

– Telegram: Creating groups/channels for engagement.
– Instagram: Using Stories, Reels, and hashtags to attract leads.
– Leveraging Instagram Ads and influencer marketing.

Module 8: Email and Event Leads

– Building an email list with opt-ins and CTAs.
– Crafting effective email campaigns for lead nurturing.
– Generating leads through webinars and events.

Module 9: Free vs. Paid Leads

– Pros and cons of free vs. paid strategies.
– Balancing organic and paid lead-generation methods.
– Tools to track ROI for free and paid campaigns.

Who This Course Is For

This course is designed for:

  • Business Owners: To scale their customer base.
  • Marketing Professionals: Directors, managers, and executives looking to boost campaigns.
  • Website Developers: To create lead-generating designs.
  • Online Brand Shops: Seeking to increase visibility and sales.
  • Entrepreneurs and Learners: Interested in generating leads for any industry.

Industries That Benefit Most

  • Education & Training
  • Tourism & Hospitality: Hotels, guesthouses, and travel agencies.
  • Real Estate & Property: Condo, villa, and land marketing.
  • Banking & Finance: Microfinance and loan institutions.
  • Insurance: Health, life, and property insurance.
  • Food & Beverage: Restaurants and branded beverages.
  • Automobile: Car dealerships and garages.

Course Highlights

  • Practical, actionable strategies for lead generation.
  • Hands-on sessions tailored to your business needs.
  • Insights from real-world case studies.
  • Networking opportunities with industry professionals.
  • Continued support via Telegram.

What You Will Gain

After completing this training, participants will:

  • Understand how to leverage various platforms for lead generation.
  • Create effective lead funnels tailored to their business.
  • Gain skills to use tools like Facebook Ads Manager, TikTok Lead Forms, and LinkedIn Sales Navigator.
  • Develop an adaptable lead-generation strategy for any industry.

Trainer Profile

Sovanntha brings over 12 years of professional experience spanning Media and Communications, Digital Marketing, Web Development, Public Relations, and Social Development. He has worked with corporate companies, NGOs, international organizations, and leading local, regional and global media & advertising agencies. Sovann holds a Master of Business Administration and has completed an advanced capacity-building program in Media Management, supported by the Norwegian government, conducted in Thailand and Vietnam.

He has trained hundreds of NGO and corporate staff in communication strategies, digital marketing, web development, AI for Business, and soft skills. Sovanntha is a former Digital Marketing Consultant/Trainer and WordPress Developer for ACTIVERIFY, a trusted digital marketing and web development agency in Cambodia, and ADITI Media. His expertise has contributed to projects for prominent brands and organizations such as National Employment Agency, Caltex, Vietjet Air, Kcement, CamboJob, Education Development Institute (EDI), Tux Global Institute (TGI), AIP Foundation, KHANA, Danone, Emirate Airline, Coca-Cola, Smart Axiata, Ariston Group, and the World Intellectual Property Organization (WIPO).

Currently, Sovanntha is the founder of Angkor Times, a platform dedicated to business and lifestyle in Cambodia, and serves as a Media Project Manager and Website Developer for an agency.

Frequently Asked Questions (FAQ)

  1. Who Is This Course For?
    This training is designed for:
    Business owners who want to generate leads and grow their sales.
    • Marketing directors, managers, and executives seeking advanced lead generation strategies.
    • Website developers aiming to integrate lead generation features into their projects.
    • Online brand shops looking to attract more customers.
    • Anyone interested in mastering the art of generating leads for business growth.
  2. Is a 1-day training session enough to learn lead generation?
    Yes, this 1-day session covers essential lead generation techniques across various platforms. Additionally, we provide access to a private Telegram group for ongoing support and learning after the course.
  3. What do I need to join this course?
    You’ll need a computer or smartphone with a stable internet connection to participate in the training.
  4. Do I need prior experience in marketing or lead generation?
    No prior experience is required. The course is beginner-friendly and designed to benefit professionals and business owners of all skill levels.
  5. What will I gain after completing this course?
    You’ll learn practical lead generation strategies for platforms like Facebook, TikTok, LinkedIn, Instagram, and more. By the end of the course, you’ll be equipped to implement effective lead generation campaigns for your business or clients.
  6. How long will I receive learning support?
    You’ll have lifetime access to a private Telegram group for continuous guidance and resources.
  7. When does the course start?
    The course is scheduled for in-person training sessions as per the announced dates. Please contact us to confirm the next available session.
  8. What if I miss the training session?
    We provide comprehensive course materials and recorded lectures through the Telegram group, so you can catch up at your convenience.
  9. Can I apply these techniques to any industry?
    Absolutely! This course is relevant for industries like education, tourism, real estate, banking, insurance, food & beverage, and many more.
  10. Is the training conducted online or in person?
    The training is conducted in person, but support and resources will be shared online via the Telegram group.
  11. Will I receive a certificate after the course?
    Yes, a certificate of completion will be awarded to all participants who finish the training.
  12. What is the fee for this training?
    The training fee is $199 per participant, which includes course materials, lifetime support, and a certificate of completion.

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