Cambodia has officially rolled out a nationwide campaign to champion locally made products and encourage consumers to choose homegrown goods over imports. But what does this initiative really mean for businesses, retailers, and everyday shoppers across the country?

Why Is Cambodia Encouraging Citizens to Buy Local?

The Ministry of Commerce has launched the National Product Campaign #MadeInCambodia with a clear objective to strengthen domestic industries and reduce reliance on imported goods. Unveiled at Chip Mong 271 Mega Mall in Phnom Penh, the campaign aims to bring Cambodian products into the heart of modern retail spaces and everyday consumer choices. From agricultural produce and processed foods to manufactured items and traditional handicrafts, the initiative covers a wide spectrum of the economy. By positioning local goods in mainstream markets, the government hopes to reshape buying habits and build stronger national pride around Cambodian brands.

How Will the Campaign Support Local Businesses?

At the launch event, Minister of Commerce Cham Nimul connected the campaign to Valentine’s Day, describing support for Khmer made products as a patriotic expression of love for the country’s farmers and entrepreneurs. Beyond symbolism, the programme is structured around three strategic pillars. First, it seeks to elevate brand perception by highlighting the quality, diversity, and competitiveness of Cambodian products. Second, the ministry will act as a bridge between micro, small, and medium sized enterprises and major retail chains, helping local producers secure distribution channels that were once difficult to access. Third, the government is collaborating with more than 300 retail outlets nationwide to secure premium shelf space and dedicated display areas for national brands, ensuring visibility where it matters most.

What Does This Mean for Cambodia’s Economic Future?

The presence of senior government officials alongside executives from Chip Mong Retail signals a stronger alignment between public policy and private sector leadership. This partnership reflects a broader push toward economic diversification and resilience. By integrating domestic producers into modern supply chains, Cambodia is not only supporting small businesses but also strengthening its internal market ecosystem. For entrepreneurs and investors, the campaign presents new opportunities to expand distribution networks and capture a growing segment of consumers who are increasingly conscious of supporting local brands.

Conclusion

The #MadeInCambodia campaign is more than a promotional effort. It is a coordinated strategy to elevate local products, empower MSMEs, and deepen collaboration between government and the private sector. As Cambodian goods gain greater visibility in major retail outlets, the initiative has the potential to reshape consumer behavior, strengthen domestic industries, and reinforce national economic independence. The real impact will depend on sustained collaboration, consistent quality standards, and continued consumer engagement.

Cambodia’s capital market stands at a pivotal moment as regulators move to broaden participation beyond a narrow base of listed firms. In its newly released 10-Year Strategic Plan for 2025-2035, the Securities and Exchange Regulator of Cambodia (SERC) has outlined an ambitious roadmap aimed at accelerating capital market development, with a particular focus on encouraging banks, financial institutions, and small and medium enterprises (SMEs) to list on the Cambodia Securities Exchange (CSX).

The push reflects a stark reality. More than a decade after the CSX began operations, only 12 companies are listed, an unusually small number for an economy of Cambodia’s size. Regulators now hope that tapping into the country’s vast financial sector and SME base can provide the scale and liquidity the market has long lacked.

Banks largely absent from equity markets

Cambodia’s banking and financial sector remains conspicuously underrepresented on the stock exchange. According to the National Bank of Cambodia’s 2024 annual report, the country has 3,651 registered financial entities, the majority of which are money changers and ancillary service providers. Within this system, 284 institutions qualify as banks and financial institutions, including commercial banks, specialised banks, microfinance institutions, and leasing companies.

Despite this scale, only ACLEDA Bank Plc has listed its shares on the CSX, doing so in 2020. Other major financial institutions, such as Hattha Bank, LOLC Cambodia, ABA Bank, Prasac Bank (KB-Prasac), and PPCBank, have instead turned to the bond market to raise capital, where disclosure requirements are perceived to be less onerous and issuance is more flexible.

This pattern highlights a core challenge for regulators: convincing banks that the benefits of equity listing — greater visibility, broader funding access, and improved governance, outweigh the costs of transparency and compliance.

SMEs large pool, limited market access

The SME sector presents an even larger untapped opportunity. In Cambodia, small enterprises are generally defined as having capital between $50,000 and $250,000, while medium enterprises have capital ranging from $250,000 to $500,000.

Data from the Ministry of Industry, Science, Technology and Innovation (MISTI) 2024 annual report show 3,035 registered small enterprises and 530 registered medium enterprises nationwide.

Yet SME participation in the capital market remains negligible, reflecting persistent barriers such as limited financial disclosure, weak corporate governance structures, and difficulties in meeting listing requirements.

Although numerous studies and government reports acknowledge that SMEs face constraints in accessing finance from both banks and external investors, the structural roots of these challenges remain insufficiently addressed.

Cautious optimism, uneven gains

Market indicators suggest tentative improvement. Entering 2026, the CSX Composite Index recorded moderate bullish momentum, rising 3.2 percent year-on-year from 409.87 in January 2025 to 423.16 in January 2026. Nevertheless, the index remains well below its historic peak of 869.16 in 2019, underscoring the depth of the market’s earlier slowdown.

Individual stock performance has been mixed, reflecting thin liquidity and company-specific fundamentals.

Strong gains in counters such as GTI, PAS, and PEPC contrasted with declines in others, illustrating the uneven nature of investor confidence in a relatively shallow market.

Rising risks, policy trade-offs

The strategy to expand listings comes amid growing financial risks. According to World Bank data cited in mid-2025 reports, Cambodia’s non-performing loan (NPL) ratio rose to approximately 8.3 percent in 2025, up from 7.4 percent in 2024, following years of rapid credit expansion from 2018 to 2019.

This raises questions about whether banks can demonstrate sufficiently strong balance sheets to meet listing standards. For SMEs, the challenge is even more acute, as many continue to struggle with basic access to bank financing, let alone the regulatory and disclosure demands of public markets.

A decisive decade ahead

Looking toward 2035, Cambodia faces a decisive window to reshape its capital market. Regulatory easing alone will not be enough; success will depend on improving financial transparency, strengthening corporate governance, and ensuring that capital market growth keeps pace with underlying financial risks.

For investors, the key question remains whether banks and SMEs will step onto the exchange in meaningful numbers. If they do, Cambodia’s stock market could move well beyond its current base of 12 listed companies, laying the foundation for a deeper, more resilient, and more dynamic capital market.

Source: Khmer Times

Is earning a lot of money enough to make you rich, or is the real difference how you manage and invest it? Many people earn well but never build wealth because they spend without strategy. True wealth comes from knowing where to put your money so it keeps growing and generates ongoing cash flow. If your goal is to have money, build lasting wealth, and create income that does not stop, then the key question becomes what should you buy with your money. The answer lies in choosing assets that protect value, grow over time, and can be converted into income when needed.

Why Is Gold Still a Smart Way to Protect and Grow Wealth?

Why do so many people continue to trust gold when building wealth? The simple reason is that gold is easy to buy, easy to sell, and reliable in uncertain times. Gold is widely seen as a safe asset because it holds its value well, especially during economic crises when paper money loses strength. In Khmer society, gold is popular not only as an investment but also as a way to preserve wealth, since it does not easily lose value. Instead of spending money quickly, people buy gold to store wealth and keep financial discipline. Another key advantage is liquidity, because when urgent cash is needed, gold can be converted into money quickly without complicated procedures.

How Does Real Estate Help Cambodians Build Long Term Wealth?

Why do so many wealthy people in Cambodia invest in land and property? Cambodia is still a developing country, and demand for land continues to rise as the population grows. This creates strong potential for real estate prices to increase over time. When you buy land in a good location, its value can grow significantly, allowing you to sell later for a profit. Beyond selling, real estate also offers income opportunities through renting, leasing, or developing projects that generate monthly or yearly income. This is why many people build stable wealth and consistent cash flow through property investment.

Why Is Investing in Yourself the Foundation of Real Wealth?

Can money alone make you rich if you lack knowledge? Many millionaires around the world agree that investing in knowledge is the most powerful investment anyone can make. True wealth requires understanding how to use money to make money and how to turn income into long term assets. Without financial knowledge, even a large amount of money can disappear quickly. If you have one million dollars but do not know how to manage or grow it, it will not take long before it is gone. Investing in yourself through learning, skills, and financial education allows your wealth to grow steadily and sustainably over time.

How Can the Stock Market Create Ongoing Income?

Is stock investing only for the rich, or can ordinary people participate too? In Cambodia, investors have access to the “Cambodia Stock Exchange”, which allows the public to invest with confidence and transparency. Stock investing is a long term way to build wealth and generate income without needing large capital. Even people with low income can start investing with small amounts such as 20,000 riel, 40,000 riel, or 400,000 riel depending on their ability. Stocks provide income in two main ways. The first is capital gains, where you buy shares at a lower price and sell them later at a higher price for profit. The second is dividends, where companies share profits with shareholders. Dividend income is considered passive income, meaning you continue to earn even while resting or focusing on other activities.

Conclusion

So what truly separates those who struggle financially from those who build lasting wealth? It is not how much money they earn, but how wisely they invest it. By choosing the right assets such as gold, real estate, self education, and the stock market, you create protection, growth, and continuous cash flow. Wealth is built through patience, knowledge, and smart decisions. When money is placed into assets that work for you, financial stability and long term prosperity become achievable goals rather than distant dreams.

What does Cambodia’s transport ministry see as the engine of economic growth in the coming years? At its 2025 Annual Review Conference in Phnom Penh, the Ministry of Public Works and Transport laid out a clear answer by placing infrastructure efficiency, digital public services and logistics connectivity at the centre of its 2026 agenda. Minister Peng Ponea explained that roads, ports, railways and digital transport systems are not just public assets but practical tools to reduce business costs, improve trade flows and strengthen national competitiveness. The conference brought together officials, development partners and private sector representatives to review 2025 performance while aligning next year’s priorities with the Royal Government’s goal of sustainable and inclusive socio economic growth under the Pentagonal Strategy Phase I.

Why Does Infrastructure Matter So Much to National Competitiveness?

Why does the government continue to prioritise transport and public works so heavily? According to Peng Ponea, infrastructure development sits at the core of the Pentagonal Strategy’s five pillars of people, roads, water, electricity and technology. He stressed that better connectivity directly lowers logistics costs, shortens transport times and expands market access for businesses across the country. “Infrastructure connectivity and transport efficiency are fundamental to economic growth,” Ponea said, pointing out that efficient logistics systems support not only trade but also tourism and investment while helping Cambodia integrate more deeply into regional and global supply chains.

What Strategic Direction Is the Ministry Setting Beyond 2025?

So what exactly will change in 2026 and beyond? The ministry has outlined two strategic visions that will guide its work. The first focuses on accelerating the modernisation and digitalisation of transport services so they become faster, more transparent and more reliable for users. The second centres on improving the quality, safety and long term sustainability of infrastructure across roads, railways and waterways. Together, these priorities are designed to ensure that infrastructure spending delivers measurable economic returns rather than simply expanding physical assets.

What Progress Was Made in Transport Services During 2025?

How did the sector perform over the past year? Peng Ponea reported strong gains across multiple areas. Land transport services recorded higher numbers of vehicle registrations, driving licences and goods transport permits, while technical violations and overloading cases declined. Road safety also improved, with fewer fatalities and injuries compared to 2024. In the maritime sector, cargo volumes increased at both Sihanoukville Autonomous Port and Phnom Penh Autonomous Port, reflecting stronger trade activity. Rail freight volumes rose on both national lines as new operational agreements with Royal Railway took effect and groundwork continued for a future build operate transfer public private partnership.

How Is the Ministry Investing in Skills and Infrastructure Delivery?

Beyond physical infrastructure, what about people and capacity building? The ministry continued to invest in human capital by training 518 students in public works, transport, logistics management and navigation, with most graduates moving into public service, private sector roles or further education. On the infrastructure front, MPWT managed 884 national and provincial roads in 2025, covering more than 20,700 kilometres and marking an expansion of over 426 kilometres from the previous year. Major road, bridge and expressway projects progressed with support from the national budget and development partners, strengthening domestic and cross border economic links.

How Are Waterways, Ports and Rail Shaping Cambodia’s Logistics Future?

What role will alternative transport modes play in reducing logistics costs? Waterway and port development featured prominently, with continued progress on the Funan Techo Canal and the first phase of a new deep sea container port in Sihanoukville. These projects aim to diversify transport options, reduce reliance on road freight and position Cambodia as a regional logistics hub. At the same time, railway modernisation advanced through regulatory reforms and feasibility studies, including plans to upgrade the Phnom Penh Poipet line, explore a light rail connection to Takhmao International Airport and conduct early studies for a future Phnom Penh metro system.

Why Are Urban Water and Drainage Projects Part of the Growth Strategy?

How does wastewater and drainage infrastructure connect to economic development? MPWT highlighted investments in urban wastewater and drainage systems in Phnom Penh and Takhmao as essential to improving environmental standards, public health and urban resilience. These factors, increasingly recognised as critical to sustainable growth, support livable cities that attract investment, talent and long term economic activity.

Conclusion

Looking ahead to 2026, Peng Ponea emphasised that infrastructure alone is not enough without strong institutions, effective project oversight and close coordination among ministries. With logistics efficiency now a key measure of competitiveness, the ministry’s work is expected to play a decisive role in translating infrastructure spending into real economic gains and supporting Cambodia’s Vision 2050 ambition of becoming a high income country.

Cambodia’s foreign direct investment story in 2025 points to one clear answer: investors are still confident in the Kingdom’s long term potential. According to the National Bank of Cambodia, total FDI inflows climbed to $5.2 billion, marking an 18.2% increase from the previous year. This growth extended Cambodia’s post pandemic recovery and highlighted its strengthening role in regional and global supply chains. Investors appear encouraged by the country’s expanding manufacturing base, improving infrastructure, and its position as a competitive production hub in Southeast Asia, all of which continue to support steady capital inflows.

How Is Manufacturing Driving Cambodia’s Non Financial Sector Growth?

The strongest answer lies in manufacturing. The NBC data shows that investment in the non financial sector rose by 24% year on year, with manufacturing standing out after recording a sharp 50% increase. This surge reflects continued expansion in export focused industries such as garments, footwear, travel goods, and other light manufacturing activities. These sectors remain attractive because they benefit from Cambodia’s labor force, trade preferences, and growing integration into global production networks, reinforcing the country’s reputation as a reliable manufacturing destination.

Which Other Sectors Attracted Investment and Where Did Capital Decline?

Beyond manufacturing, several other non financial sectors also saw gains, although at a slower pace. Real estate investment increased by 23.2%, energy by 15.2%, agriculture by 4.7%, and other sectors by nearly 30%. Construction investment edged up 7.7%, suggesting cautious but steady expansion. In contrast, hotel and entertainment investment dropped by 28.8%, signaling a more careful approach to tourism related developments after years of rapid growth. At the same time, investment in the financial sector declined by 12.8%, indicating that investors are prioritising productive and export linked industries over financial services.

Why Does China Continue to Dominate Cambodia’s FDI Inflows?

China remained the dominant source of foreign investment in 2025, accounting for 73% of total FDI inflows. This reinforces China’s position as Cambodia’s most significant economic partner and reflects the Kingdom’s role within China centered regional supply chains. Singapore followed at a distant second with 7%, while South Korea and Canada each contributed 4%, Malaysia 3%, and other countries collectively made up 9%. Although the investment profile remains heavily China focused, the presence of a wider mix of Asia Pacific and Western investors suggests gradual diversification. This momentum was also evident in project approvals, with more than 600 investment projects approved by the Council for the Development of Cambodia during the year.

What Policies and Structural Factors Are Supporting Investor Confidence?

Several underlying factors continue to support Cambodia’s FDI performance. Economists point to political stability, relatively open investment regulations, a growing skilled workforce, and ongoing improvements in transport and logistics infrastructure. Cambodia’s access to preferential trade schemes has further strengthened its appeal, especially for manufacturers serving export markets. At the same time, the manufacturing sector is increasingly aligning production with global consumer demand, helping investors reduce uncertainty and focus on long term, demand driven growth rather than short term capacity expansion.

How Do International Rankings Reflect Cambodia’s Investment Momentum?

Cambodia’s progress has not gone unnoticed internationally. For the second year in a row, the country topped the FDI Stand Out Watch List among emerging markets, according to FDI Intelligence. In 2025, Cambodia ranked first in the Asia Pacific region and ninth globally in the Greenfield FDI Performance Index. These rankings measure how effectively a country attracts greenfield investment relative to the size of its economy and underline Cambodia’s ability to translate policy frameworks and economic scale into real investment outcomes.

What Does the Sectoral Shift Mean for Cambodia’s Future Growth?

While overall FDI growth remains strong, the sectoral breakdown reveals a more selective investment environment. Manufacturing, energy, and export oriented industries continue to draw capital, while hospitality and financial services face softer inflows. This pattern aligns with Cambodia’s broader development goals, which focus on industrial upgrading, job creation, and deeper participation in global value chains. As the country moves toward graduation from least developed country status later this decade, policy consistency, skills development, and infrastructure upgrades will be critical to sustaining investor confidence.

Conclusion

Cambodia’s $5.2 billion FDI performance in 2025 sends a clear signal that foreign investors still view the Kingdom as a competitive and resilient destination in Southeast Asia. Strong manufacturing growth, continued dominance of Chinese investment, improving infrastructure, and positive international rankings all reinforce this outlook. While challenges remain and investment is becoming more selective, the overall trend suggests that Cambodia is well positioned to attract long term capital that supports sustainable economic development.