Cambodia’s capital market is on track to achieve a major milestone, with total funds raised through the Cambodia Securities Exchange expected to reach approximately $1 billion by the end of 2026. The optimistic outlook was shared during the initial public offering roadshow of Borey Vimean Samnang Plc. at the Cambodia Securities Exchange in Phnom Penh on Wednesday. The event highlighted the country’s growing confidence in its financial market while marking another important step toward expanding investment opportunities for businesses and investors alike.

The roadshow also celebrated a historic achievement for Cambodia’s property sector. Borey Vimean Samnang Plc. became the first real estate development company in the Kingdom to launch an initial public offering on the Cambodia Securities Exchange. The IPO officially opened on July 2 and will continue until September 9, giving investors the opportunity to participate in the company’s next stage of growth while supporting the continued development of Cambodia’s capital market.

Cambodia’s Capital Market Continues Strong Growth

Speaking at the roadshow, Delegate of the Royal Government of Cambodia and Director General of the Securities and Exchange Regulator of Cambodia, Sou Socheat, expressed confidence that the country’s securities market will continue its impressive expansion. He said the Cambodia Securities Exchange has become an increasingly important source of financing for Cambodian businesses through both equity and bond issuances.

According to Socheat, companies seeking to list on the stock exchange must meet strict regulatory standards and demonstrate strong business readiness before receiving approval. While the market remains open to all qualified businesses, only those with sound corporate governance and proper preparation will be allowed to enter Cambodia’s growing securities market.

Listed Companies Move Closer to the $1 Billion Milestone

Socheat noted that Cambodia’s capital market has made remarkable progress since its early days when only one company was listed on the exchange. Today, the market has grown to 27 listed companies, with another company expected to join in the near future.

He explained that Borey Vimean Samnang Plc., now the 27th listed company, aims to raise $10 million through its public offering, while the upcoming listing of LOLC plans to issue more than $50 million in bonds. Together, these new listings will further strengthen the country’s investment landscape and provide additional funding sources for business expansion.

“As of now, listed companies have collectively raised around $750 million to $760 million through equity and bond offerings,” Socheat said. “By the end of December, I believe we will reach $1 billion. I am confident we will achieve this milestone.”

He added that the roadshow was not simply a promotional event for Borey Vimean Samnang’s IPO. Instead, it also reflected the company’s commitment to contributing to Cambodia’s securities market by raising funds through a public offering and strengthening its financial foundation for long term business growth.

Borey Vimean Samnang Sets an Example for Cambodian Businesses

Director General of the Cambodia Securities Exchange, Hong Sok Hour, praised Borey Vimean Samnang for taking an important step toward becoming a publicly listed company. He described the company as a model for other Cambodian businesses seeking sustainable long term growth.

According to Sok Hour, the transition from a family owned business to a publicly listed company demonstrates a commitment to transparency, accountability, and good corporate governance. These qualities not only strengthen investor confidence but also help businesses compete more effectively at the regional level.

“CSX is proud to have become a financing platform that enables both private companies and state-owned enterprises with strong potential to raise capital for business expansion while enhancing their regional competitiveness,” he said.

More Investment Products Expected Soon

Sok Hour also revealed that the Cambodia Securities Exchange is working closely with the Securities and Exchange Regulator of Cambodia to introduce new financial products over the next one to two years.

These upcoming investment products are expected to offer greater diversity and accessibility for both individual and institutional investors. The expansion is designed to create more attractive short term and long term investment opportunities while supporting the continued development of Cambodia’s financial sector.

A New Chapter After Nearly 26 Years of Growth

Executive Chairman of Borey Vimean Samnang, Kim Heang, described the IPO roadshow as a defining moment in the company’s journey after nearly 26 years of dedication and hard work.

He explained that the company’s first 25 years focused on building a solid business foundation. Looking ahead, the period from 2026 to 2056 will concentrate on expansion, innovation, and sustainable long term growth. He also expressed appreciation to investors, business partners, and supporters who have placed their trust in the company throughout its journey.

Conclusion

Cambodia’s capital market is entering a new phase of growth as more businesses embrace public fundraising through the Cambodia Securities Exchange. The debut of Borey Vimean Samnang Plc. represents an important milestone for both the property sector and the country’s financial industry. With new listings, expanding investment products, and growing investor confidence, Cambodia appears well positioned to achieve its ambitious goal of raising $1 billion through its securities market while creating stronger opportunities for businesses and investors in the years ahead.

Cambodia moves to end prize based beverage promotions by September

The Cambodian government has announced a major change to the way alcoholic and sugary drinks are promoted across the country. Under a new directive issued by the Ministry of Economy and Finance, producers, importers, and distributors must stop all prize based promotional campaigns by September 30. The new rules are designed to strengthen oversight of beverage marketing while creating a more responsible and transparent sales environment.

The directive was signed by Deputy Prime Minister and Minister of Economy and Finance Aun Pornmoniroth on June 29 before being publicly announced by the General Department of Taxation on July 1. Businesses throughout Cambodia have been given a transition period to phase out existing promotional schemes and ensure full compliance before the deadline.

Prize winning promotions will no longer be allowed

One of the biggest changes introduced by the new regulation is the complete ban on promotions that offer customers the chance to win prizes when purchasing alcoholic or sugary beverages. This includes rewards hidden inside can rings, bottle caps, product packaging, or any other marketing mechanism that encourages consumers to buy products in hopes of receiving prizes.

The restriction also extends to raffles, scratch cards, coupons, reward cards, QR code campaigns, digital reward programmes, and any similar promotional activities. The government clarified that the ban applies regardless of whether the prizes are attached directly to the product packaging or delivered through digital platforms.

Companies ordered to stop producing promotional packaging

To ensure businesses comply with the new rules, the government has instructed manufacturers, importers, and distributors to immediately stop ordering, importing, or producing beverage cans, bottle caps, and packaging materials that feature prize based promotions.

This requirement takes effect immediately following the issuance of the directive, giving companies time to replace existing promotional materials before the September deadline. The move is intended to prevent new promotional packaging from entering the Cambodian market while businesses prepare for the transition.

Free beverage giveaways are also prohibited

The new measures go beyond prize campaigns. The Royal Government has also prohibited companies from distributing alcoholic and sugary beverages free of charge as part of promotional activities.

Officials believe the combined restrictions will strengthen government control over beverage marketing while reducing promotional practices that may encourage excessive consumption. Businesses are expected to adjust their marketing strategies to comply with the updated regulations.

Businesses may still offer limited discounts

Although prize based promotions are being eliminated, the government will continue allowing businesses to offer carefully controlled price discounts. Companies may provide discounts of up to 15 percent of the invoiced selling price during regular sales promotions.

Additional flexibility has been granted for products nearing their expiration dates. Businesses may offer discounts of up to 25 percent if the beverages have no more than 60 days remaining before expiry. However, companies must first notify the General Department of Taxation before launching such discount campaigns.

Promotional gifts remain permitted under strict conditions

The directive still allows businesses to include selected non beverage promotional items with alcoholic and sugary drinks. These items may include glasses, umbrellas, ice buckets, water bottles, shirts, hats, and even tour packages.

However, the total value of these promotional benefits must not exceed 5 percent of the invoiced selling price of the beverages. This limitation is intended to prevent companies from replacing banned prize campaigns with expensive promotional giveaways.

New policy follows earlier government direction

The latest instruction follows the Royal Government’s broader efforts to strengthen oversight of alcoholic and non alcoholic beverage marketing. It is consistent with an earlier Ministry of Economy and Finance letter issued on May 4, which outlined principles for regulating domestic beer and non alcoholic beverages.

The ministry urged company directors, managers, business owners, and members of the public to fully comply with the new requirements and support their implementation with a strong sense of responsibility. More information about the directive is available from the original report published by Khmer Times.

Conclusion

Cambodia’s latest directive represents a significant shift in the marketing of alcoholic and sugary beverages. By eliminating prize based promotions while allowing limited discounts and modest promotional gifts, the government aims to create fairer marketing practices and strengthen regulatory oversight. Businesses now have until September 30 to complete the transition, making compliance a top priority for beverage producers, importers, and distributors operating across the country.

Cambodia is stepping up efforts to strengthen the competitiveness of its business sector through a nationwide campaign focused on quality, innovation, and regulatory compliance. On Tuesday, the Ministry of Industry, Science, Technology and Innovation, known as MISTI, joined forces with the Association of Cambodia Investment Federation to launch the Campaign on Business Development and Product Compliance. The initiative aims to equip Cambodian enterprises with the tools they need to compete more effectively in both domestic and international markets.

The campaign gathered nearly 2,000 entrepreneurs, manufacturers, small and medium sized enterprises, and business leaders, highlighting the government’s commitment to building a stronger and more resilient industrial sector. Rather than relying solely on low production costs, Cambodia is encouraging businesses to improve product quality, embrace innovation, and meet recognized standards that can unlock new market opportunities.

A New Direction for Cambodia’s Economic Growth

Speaking at the launch, Minister of Industry, Science, Technology and Innovation Hem Vanndy emphasized that Cambodia’s future economic success will depend on businesses raising their standards instead of competing primarily on price.

“Compliance is not a business cost; it is a business investment,” he said. “Businesses that invest in quality, standards, accurate measurement, laboratory testing and innovation are investing in consumer confidence, stronger brands and sustainable growth.”

The minister explained that businesses embracing compliance and innovation are better positioned to build trusted brands, strengthen customer confidence, and achieve long term sustainable growth. As Cambodia’s economy continues to evolve, improving quality and productivity has become essential for businesses seeking to remain competitive in increasingly demanding markets.

Government Support for SMEs and Entrepreneurs

A key part of the campaign focuses on supporting micro, small and medium sized enterprises through a wide range of public services offered by MISTI. These services are designed to help businesses at every stage, from launching operations to expanding production and entering new markets.

The ministry is encouraging entrepreneurs to take advantage of government programs that improve productivity, enhance product quality, strengthen compliance through Cambodia’s National Quality Infrastructure, promote innovation and entrepreneurship, and expand market access both locally and internationally.

By creating a stronger support ecosystem, the government hopes to enable Cambodian businesses to overcome barriers that often limit growth while encouraging higher standards across the country’s industrial sector.

Simplifying Compliance Through Digital Services

To make regulatory compliance more accessible, MISTI is also modernizing its public services through digital transformation. Streamlined procedures are expected to reduce administrative burdens and make it easier for businesses to comply with national standards.

According to Minister Hem Vanndy, these improvements will allow enterprises to focus more on innovation and expansion while ensuring their products meet quality requirements that strengthen their competitiveness in regional and global markets.

The ministry believes that easier access to digital services will encourage more businesses to formalize operations, improve production processes, and increase their ability to compete with international manufacturers.

Supporting Cambodia’s Vision 2050

The Campaign on Business Development and Product Compliance forms part of MISTI’s broader strategy to strengthen Cambodia’s industrial competitiveness and create a more innovation driven economy.

The initiative supports the Royal Government’s Vision 2050, which seeks to transform Cambodia into a resilient, high value economy built on science, technology, innovation, productivity, and sustainable industrial development. By investing in quality, compliance, and innovation today, Cambodian businesses are expected to play a central role in driving the country’s long term economic growth.

Conclusion

The launch of MISTI’s Campaign on Business Development and Product Compliance marks another important milestone in Cambodia’s economic transformation. By encouraging businesses to prioritize quality, innovation, productivity, and compliance, the government is laying the foundation for stronger industries and greater global competitiveness. With continued support for entrepreneurs and SMEs, Cambodia is positioning itself to build a more resilient economy capable of creating higher value products and expanding into international markets.

Cambodia has taken another important step to protect one of its most famous agricultural products after the Ministry of Commerce officially registered Bek Anlung Durian as a Collective Mark. The decision, announced on June 25, 2026, strengthens intellectual property protection while promoting the identity of Cambodian products at home and abroad. The registration also reflects the Royal Government’s commitment to sustainable agricultural development, increasing the value of local products, and expanding Cambodia’s presence in international markets.

The recognition comes after years of concern over counterfeit durians being sold under the Bek Anlung name. By introducing legal trademark protection alongside a QR code traceability system and Cambodia Good Agricultural Practices certification, authorities aim to preserve the reputation of the fruit, improve consumer confidence, and create better economic opportunities for growers and traders in Kampong Cham province.

A Stronger Shield Against Counterfeit Products

Bek Anlung durian has long been celebrated for its distinctive flavor and premium quality. However, local farmers have faced unfair competition as imported durians were frequently marketed using the Bek Anlung name, damaging both consumer trust and the value of the genuine product.

To address the problem, the Ministry of Commerce and the Ministry of Agriculture, Forestry and Fisheries officially registered the Collective Mark on June 13 while also awarding Cambodia Good Agricultural Practices, commonly known as CamGAP, certification to the Bek Anlung durian community in Stung Trang district. Together with a QR code verification system, the initiative allows consumers to confirm the fruit’s origin before making a purchase while making it much harder for counterfeit products to enter the market.

Collective Mark Raises Value and Protects Farmers

According to the Ministry of Commerce, the registration officially recognizes Bek Anlung Durian as a protected community brand. Officials described the achievement as a significant milestone in strengthening intellectual property protection, increasing product value, and enhancing the reputation of Cambodian agricultural products in both domestic and international markets.

“The registration of this Collective Mark will contribute to enhancing market competitiveness, increasing consumer confidence, and supporting the livelihoods of the community of durian producers and traders in Kampong Cham province,” stated the ministry in its announcement.

The ministry added that the initiative is fully aligned with the Cambodian Government’s policy to promote sustainable agricultural development, increase the added value of domestic products, and strengthen the presence of Cambodian products in international markets.

QR Code System Builds Consumer Confidence

The new QR code traceability system provides buyers with a simple way to verify whether the durian they purchase is genuine Bek Anlung produce. Consumers can scan the code to confirm the fruit’s origin and ensure it was cultivated according to nationally recognized agricultural standards.

Kampong Cham Governor Un Chan Da described the recognition as a major achievement for local growers. He said the new system will help eliminate fraudulent labeling while ensuring consumers receive safe and high quality products.

“The achievement highlights how the community’s durian is cultivated in accordance with technical standards, ensuring high safety standards for consumers and preventing any fake labeling in the market,” Chan Da wrote on his official Facebook page.

He also encouraged the community to strengthen internal management, expand membership, maintain strict quality control, and continue building public confidence. Consumers were also advised to verify the Collective Mark and scan the QR code before purchasing Bek Anlung durians.

Community Farmers Ready for Greater Opportunities

The Bek Anlung Durian Producers and Traders Community currently consists of 162 members cultivating approximately 706 hectares of durian orchards. Together, they supply around 4,000 tonnes of durian to the market each year, making the community one of Cambodia’s most important durian producing regions.

The community was formally established through an agricultural cooperative in Stung Trang district, creating a stronger platform for growers to work together on quality control, marketing, and trademark protection. The legal recognition of the Collective Mark further strengthens their ability to protect the Bek Anlung name from misuse while supporting future market expansion.

Intellectual Property Supports Long Term Growth

Suon Vichea, Chairman of the Secretariat of the National Commission for Intellectual Property Management and Director of the Department of Intellectual Property, said the community now has greater capacity to jointly oversee cultivation practices, improve fruit quality, explore new markets, and defend the Collective Mark against violations.

“The importance of collective brands that help communities protect against intellectual property infringement by third parties, promote agriculture and tourism, and add value to the Bek Anloung durian in the domestic market, and enable its export to foreign markets in the future,” Vichea said.

The Collective Mark not only safeguards the Bek Anlung name but also positions Cambodian agricultural products to compete more effectively in international markets while creating long term economic benefits for local farming communities.

Conclusion

The official registration of Bek Anlung Durian as a Collective Mark marks a major milestone for Cambodia’s agricultural sector. By combining legal trademark protection, CamGAP certification, and QR code traceability, the initiative helps protect consumers, preserve the reputation of one of the country’s finest fruits, and strengthen the livelihoods of local farmers. As Cambodia continues to promote high quality agricultural products with stronger intellectual property protection, Bek Anlung Durian is well positioned to become an even stronger symbol of Cambodian excellence in regional and global markets.