Chea Serey, Governor of the National Bank of Cambodia, is calling on Cambodians to use the riel more actively in their daily transactions, highlighting its importance for the country’s financial stability and policy control. Her message is straightforward: increasing the use of the national currency gives the central bank stronger tools to respond quickly when economic challenges arise.

Speaking at the launch of the second phase of cross border QR code payments between Cambodia and Singapore, she emphasized that the riel is fully issued and managed by the central bank, allowing authorities to monitor and stabilize the financial system more effectively.

Why Riel Matters for Economic Control?

Chea Serey explained that relying heavily on foreign currencies, especially the US dollar, limits the central bank’s ability to intervene during times of volatility. When fluctuations occur, managing the situation becomes more complex because the bank does not have direct control over dollar supply.

She noted, “Using dollars is easy when there is no problem, but when there is a currency fluctuation, it is not easy for the bank to control. The bank uses fiscal measures to resolve the situation, but if the money is in dollars, we have a reduced ability to resolve the issue.”

This highlights a critical point for individuals and businesses. Choosing riel over dollars is not just a personal preference but a contribution to national economic resilience.

QR Code Payments Make Riel More Practical

To support this shift, the central bank is promoting digital payments through QR codes. Vendors are encouraged to display both riel and dollar QR codes, making it easier for customers, including international visitors, to pay seamlessly.

This approach aligns with Cambodia’s broader push toward a cashless economy, where convenience meets financial inclusion. By offering dual currency options, businesses can cater to all users while still encouraging greater adoption of the riel.

What You Need to Do as a Consumer or Business?

For everyday users, the steps are simple. Use your riel account more frequently when making payments, especially through QR code systems. Most bank apps in Cambodia already allow users to switch between riel and dollar accounts easily.

For business owners, displaying both payment options is key. This not only improves customer experience but also supports national efforts to strengthen the local currency.

Another important point raised by the governor is that opening a riel account should be free. If any financial institution charges a fee for this service, it goes against the guidelines set by the National Bank of Cambodia.

Conclusion

The message from the National Bank of Cambodia is clear. Increasing the use of the riel is not just a policy direction but a shared responsibility between citizens, businesses, and financial institutions. By choosing riel in daily transactions and adopting QR based payments, Cambodians can help build a more stable and resilient financial system while maintaining convenience in an increasingly digital economy.

Established in 2020 under the Royal Government of Cambodia, Khmer Enterprise serves as the country’s national platform for nurturing startups and small and medium enterprises. Operating under Ministry of Economy and Finance, it was created to accelerate entrepreneurship through a mix of funding programs, capacity building, and ecosystem development.

Over the years, Khmer Enterprise has launched a wide range of initiatives including startup grants, co investment programs, business plan competitions, incubator and accelerator partnerships, and skills training in areas such as finance, digital marketing, and export readiness. It also plays a key role in connecting founders with investors, mentors, and industry networks, helping early stage businesses move from idea to scale.

By focusing on innovation, competitiveness, and market access, Khmer Enterprise has become a central driver of Cambodia’s growing startup ecosystem and a key contributor to the country’s long term economic development strategy.

Cambodia’s entrepreneurial landscape received a fresh boost this week as Khmer Enterprise awarded financial support to 60 startups and small and medium enterprises. The initiative is designed to help businesses scale faster, improve competitiveness, and tap into export markets while strengthening the country’s broader business ecosystem.

Funding That Goes Beyond Money

Speaking at the grant handover ceremony in Phnom Penh, Hem Vanndy highlighted that the program is not just about financial aid. “Through strong national programs and broad local and international partnerships, Khmer Enterprise is equipping startups and SMEs with the tools, networks, and financial support they need to compete nationally and internationally.” He went on to add, “More than just funding, the assistance acts as a catalyst, unlocking doors to private investment and deeper collaboration with the wider business and financial ecosystem.” This approach reflects a broader strategy where funding acts as a gateway to long term growth opportunities rather than a short term solution.

Strengthening Cambodia’s Business Ecosystem

Chhieng Vanmunin reaffirmed the government’s strong commitment to building a resilient entrepreneurial environment. He emphasized that direct financial support is a practical way to enhance business performance and expand market access. The organization’s strategy focuses on helping businesses withstand external pressures while positioning them to seize new opportunities across different markets. This is achieved through carefully designed support packages and initiatives tailored to specific industries.

Continuous Support Since 2020

Since its establishment in 2020, Khmer Enterprise has launched hundreds of programs aimed at nurturing entrepreneurship across Cambodia. These include business plan competitions that inspire innovation among students and training courses covering financial management, sales, marketing, and export strategies. The programs continue to evolve in response to the changing needs of businesses, ensuring they remain relevant in a dynamic economic environment.

Building Strong Business Connections

Beyond funding and training, Khmer Enterprise plays a key role in connecting startups and SMEs with investors, financial institutions, and strategic partners. Through networking events and collaboration platforms, businesses gain access to valuable relationships that can accelerate growth. This integrated support system ensures that entrepreneurs are not operating in isolation but are part of a connected and supportive ecosystem.

Focus on High Impact Sectors

Khmer Enterprise is prioritizing four key sectors to drive national growth. In information and communication technology, the focus is on accelerating digital transformation through tech startups. In services, efforts are directed toward strengthening hospitality and logistics. In agriculture, the goal is to enhance agro processing for both domestic use and export. In manufacturing, the emphasis is on promoting local production to reduce reliance on imports. These sectors are seen as critical drivers of Cambodia’s long term economic development.

Conclusion

Khmer Enterprise’s support for 60 startups and SMEs signals more than just a funding initiative. It represents a coordinated effort to build a stronger, more competitive private sector in Cambodia. By combining financial assistance with mentorship, partnerships, and market access, the organization is helping businesses move beyond survival toward sustainable growth. As Cambodia continues to develop its entrepreneurial ecosystem, such initiatives will play a vital role in driving innovation, attracting investment, and securing long term economic prosperity.

Located in northeastern Kratie Province, Kratie is a historically rich riverside province along the Mekong River, known for its laid back lifestyle, strong cultural traditions, and natural beauty. Covering approximately 11,094 square kilometers, the province has an estimated population of around 360,000 people in 2026, with most residents engaged in agriculture, fishing, and small scale trade.

Kratie has long served as a key transit point connecting central Cambodia to northeastern provinces such as Stung Treng, Mondulkiri, and Ratanakiri, while also linking to regional trade routes toward Laos. Located roughly 315 kilometers from Phnom Penh, the province is accessible by road in about 5 to 6 hours. Its economy is driven mainly by agriculture including rubber, cassava, and rice, alongside growing ecotourism centered around the rare Irrawaddy dolphins.

In recent years, infrastructure projects like the new Mekong bridge, along with increasing interest in agro industry, logistics, and tourism, have positioned Kratie as an emerging destination for investment and business expansion in Cambodia’s northeast corridor.

A new $114 million bridge across the Mekong River in Kratie province is now open, marking a major upgrade in Cambodia’s transport network and a significant boost for the northeastern economic corridor. The project creates a permanent connection between communities on both sides of the river and signals growing momentum in regional infrastructure development that investors and business leaders should pay close attention to.

A Long Awaited Link Across the Mekong

The Cambodia China Friendship Mekong Kratie Bridge officially opened to traffic on April 1, delivering on its construction timeline. The project first broke ground in January 2023 under the leadership of former Prime Minister Samdech Techo Hun Sen and former Chinese Ambassador to Cambodia Wang Wentian. Its completion represents a clear example of Cambodia’s continued focus on expanding strategic infrastructure to support long term growth.

Stretching 1,761 meters long and 13.5 meters wide, the bridge is designed to handle a mix of traffic, including cars, motorcycles, and pedestrians. It also maintains sufficient clearance for river navigation, ensuring that transport on the Mekong remains uninterrupted. The structure connects Chitr Borei district on the eastern bank with Prek Prasab district on the western side, effectively linking key segments of National Roads 6 and 7.

Strengthening the Northeast Economic Corridor

This bridge plays a critical role in improving connectivity across Cambodia’s northeastern provinces, an area rich in agricultural potential but historically limited by transport constraints. By reducing travel time and logistics costs, the new link is expected to streamline the movement of goods, particularly agricultural and agro industrial products, into larger domestic and export markets.

For investors and business operators, this development signals improved supply chain efficiency and opens the door to new opportunities in agribusiness, logistics, and regional trade. Faster and more reliable transport routes can significantly enhance the competitiveness of businesses operating in or sourcing from these regions.

Unlocking Tourism and Local Growth

Beyond trade, the bridge is set to reshape travel patterns in the region. It makes journeys between Kampong Thom and northeastern provinces more direct and accessible, which could stimulate tourism flows to previously less visited destinations.

For local communities, the impact is immediate and practical. The bridge reduces dependence on ferry crossings, offering safer and more consistent access to schools, healthcare facilities, and essential services. This improved accessibility can gradually lift living standards and support small scale local enterprises.

A Strategic Investment Backed by International Cooperation

The project aligns with the government’s Pentagonal Strategy, where infrastructure connectivity is positioned as a core driver of economic expansion. It reflects a broader commitment to modernizing Cambodia’s transport systems to support industrial growth and regional integration.

Funded through concessional loans from China, the bridge was constructed by Shanghai Construction Group and supervised by Guangzhou Wanan Engineering Consulting. The collaboration highlights ongoing infrastructure partnerships between Cambodia and China, which continue to play a key role in delivering large scale development projects across the country.

Why Investors Should Pay Attention?

For investors or businesses, this bridge is more than just a transport upgrade. It represents a shift in accessibility across Cambodia’s northeast, turning previously remote areas into more viable destinations for investment. Improved infrastructure typically leads to rising land values, increased business activity, and stronger regional integration.

Sectors such as agriculture processing, logistics hubs, tourism development, and cross border trade stand to benefit the most. As connectivity improves, so does the potential for scaling operations and reaching broader markets with lower operational friction.

Conclusion

The opening of the Mekong bridge in Kratie is a clear signal that Cambodia is accelerating its infrastructure transformation. By connecting key regions, reducing transport barriers, and enabling economic activity, the project strengthens the foundation for long term growth. For business leaders and investors, the message is straightforward. Opportunities are expanding beyond traditional urban centers, and those who move early into emerging corridors like the northeast could gain a strategic advantage.

Cambodia is moving toward a clearer, more strategic vision for tourism, and it starts with a simple but powerful idea: each province should tell its own story.

At a recent seminar during the 10th River Festival 2026 in Kratie province, Minister of Tourism Huot Hak called on every province, including the capital, to build a distinct identity that reflects its unique strengths and character.

The goal is not just to stand out, but to create meaningful experiences that attract both domestic and international visitors.

What “One Province, One Brand” Really Means?

At its core, the “One Province, One Brand” concept is about differentiation. Each province is encouraged to define what makes it special, whether that is natural landscapes, cultural heritage, local cuisine, or traditions passed down through generations. Instead of promoting Cambodia as a single, uniform destination, this approach highlights diversity across regions. When done well, it helps tourists connect more deeply with each place they visit and encourages them to explore beyond the usual hotspots.

This strategy also emphasizes storytelling. Provinces are not just showcasing attractions, but crafting narratives around their tourism assets. From the history behind a temple to the origins of a local dish, these stories create emotional connections that inspire visitors to stay longer and return again.

Strengthening Quality and Sustainability

During the seminar on Tourism Development and Management, Hak stressed the importance of improving service standards while protecting cultural and natural resources. Building a strong brand is not only about marketing. It also requires consistent quality, responsible management, and long term sustainability.

Stakeholders were encouraged to enhance their skills and knowledge, ensuring that tourism services meet rising expectations. At the same time, preserving Cambodia’s rich heritage remains a priority, as it forms the foundation of each province’s identity.

A Collaborative Effort Across the Country

The event brought together more than 500 participants, including representatives from ministries, provincial administrations, and tourism departments across all 25 provinces. Co organized by the Ministry of Tourism and the Kratie Provincial Administration, the seminar created a platform to exchange ideas, discuss challenges, and identify investment opportunities.

Discussions focused on sustainable river tourism and the development of northeastern tourism circuits, both of which are key to expanding Cambodia’s tourism landscape. The presence of Kratie Governor Va Thon alongside national leaders highlighted the importance of coordination between local and national levels.

Tourism Growth Backed by Stability

Hak pointed out that Cambodia continues to benefit from peace, political stability, and steady development. These factors play a critical role in maintaining the country’s reputation as a safe and attractive destination.

The numbers reflect this momentum. In 2025, Cambodia welcomed around 5.57 million international tourists and 25.16 million domestic travelers, marking an 11.7 percent increase. International tourism revenue reached 3.87 billion dollars, up by 6.6 percent. These figures show that the sector remains resilient and continues to grow.

A Shared Responsibility for Tourism Success

To sustain this growth, the minister reinforced key national messages including ‘Tourism for All, All for Tourism’ and ‘Tourism Grows in Peace’. He also echoed Prime Minister Hun Manet’s call that ‘Every Citizen is a Tourism Ambassador for Cambodia’.

This means tourism is no longer just the responsibility of businesses or government agencies. Every Cambodian plays a role in shaping visitor experiences, from offering warm hospitality to sharing local stories.

Bringing Destinations to Life Through Storytelling

One of the strongest messages from the seminar was the importance of storytelling. Hak urged provincial authorities and stakeholders to present their destinations in a way that feels alive and engaging. This includes highlighting tourism sites, food, beliefs, and traditions in ways that spark curiosity.

By doing so, provinces can create richer experiences that go beyond sightseeing. Visitors are invited to learn, taste, explore, and immerse themselves in local culture, making their journey more memorable and meaningful.

Conclusion

The “One Province, One Brand” initiative represents a shift in how Cambodia approaches tourism development. It is not just about attracting more visitors, but about creating authentic, high quality experiences that reflect the country’s diversity. By combining strong local identities, better service standards, and compelling storytelling, Cambodia is positioning itself for a more sustainable and competitive tourism future. If each province succeeds in defining and promoting its unique brand, the entire nation stands to benefit from a more dynamic and resilient tourism industry.