The season to drive revenue, with the AdSense holiday checklist

With the peak holiday season just around the corner, let’s make sure your AdSense account and website are ready to make the most of every revenue opportunity.

Get started with our two-step checklist:

Step 1: Optimize: your AdSense account

• Get analytical. 54% of Black Friday digital orders come from mobile devices^¹. Check your Q4’20 AdSense account data to see your highest-earning devices and ad formats. Your Google Analytics reports will also show top user searches and most visited pages.
• Grow your ad inventory. As seasonal demand peaks, make sure all your ad formats and placements are available. Enable all Auto ads formats, especially AdSense’s best-performing ad format, Vignette. Also, check you’ve turned on the ‘wide screen’ control in your Auto ads settings for both anchor and vignette ads.
•  Drive revenue. In 2020, 45%^² of digital holiday spend occured before the end of Cyber Week. This year, ramp up the competition for your ad space early by enabling all possible ad sizes with the Ad size optimization setting. Another way to drive revenue is by unblocking all categories so more advertisers can compete for the space. You can always visit your Ad review center if you need to block individual ads from showing.
• Unlock your income potential by turning on the new and improved Auto optimize. This lets you test different ad settings combinations and automatically apply improvements aimed at increasing revenue. High holiday traffic levels also mean your experiments can run faster, and your revenue boost kicks in sooner. Turn on Auto optimize

Step 2: Optimize your site

• Go where your audience is. Whether it’s Christmas, Ramadan, or Diwali, remember that not all regions celebrate at the same time of year. Use the Google Analytics tool in AdSense to spot worldwide seasonal peaks, then refocus your strategy accordingly. Learn how to link Analytics and AdSense.
• Check your page speed 53%^³ of mobile site visits are abandoned if a page takes 3 seconds or more to load. Use the Google Page Speed Insights tool to check your site’s performance, and get recommended improvements.

We hope that helps. All the best for the holidays.