From ancient temples to pristine coastlines, Cambodia is increasingly captivating the hearts of Chinese travelers. This blog explores the remarkable growth of Chinese tourism in the Kingdom, delving into why these visitors are a powerhouse for Cambodia’s economy and how the nation is strategically rolling out the red carpet to welcome them. This insightful read is a must for travel agents, business owners, investors, and anyone keen to understand the evolving dynamics of Southeast Asian tourism.

The year 2024 marked a significant resurgence for Cambodia’s tourism sector, with a notable influx of Chinese visitors. While the numbers were promising, 2025 has truly thrown open the gates, signaling a strategic and robust revitalization of Chinese tourism in the Kingdom. In the first two months of 2025 alone, Cambodia witnessed a staggering 67.6% increase in Chinese tourist arrivals compared to the same period in 2024, welcoming 184,372 visitors. This remarkable growth is further underscored by the fact that by the first quarter of 2025, Chinese tourist arrivals surged by 50.6% to 286,156, a substantial leap from the 189,961 recorded in Q1 2024. These figures unequivocally position China as the third-largest source of foreign holidaymakers for Cambodia, hot on the heels of Thailand and Vietnam, and highlight a palpable momentum that points towards an even more substantial increase, with expectations of attracting over 1 million Chinese tourists in 2025.

This isn’t merely a statistical uptick; it’s a profound shift that carries immense potential for Cambodia’s entire tourism industry. Chinese tourists, with their growing spending power and eagerness to explore, are not just visitors; they are catalysts for economic growth, cultural exchange, and a deeper bilateral relationship between two “ironclad friends” and “comprehensive strategic partners.”

The Power of the Dragon: Why Chinese Tourists are Cambodia’s Golden Opportunity

Cambodia’s allure for Chinese tourists stems from a compelling blend of factors, each contributing to its rising status as a “hidden gem” destination.

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1. Cultural and Historical Resonance: At the heart of Cambodia’s appeal lies the awe-inspiring Angkor Archaeological Park, a UNESCO World Heritage site and an undeniable magnet for travelers worldwide. For Chinese visitors, the ancient temples of Angkor Wat, Bayon, and Ta Prohm resonate deeply with their own rich historical and architectural heritage. The shared appreciation for ancient civilizations and intricate artistry creates an immediate connection. Beyond Angkor, sites like the Temple Zone of Sambor Prei Kuk, the Temple of Preah Vihear, and the Koh Ker archaeological site further diversify Cambodia’s cultural offerings, presenting a compelling narrative of a glorious past.

2. Diverse Tourism Experiences: While Angkor is undeniably the crown jewel, Cambodia offers a multifaceted tourism experience that caters to a wide range of preferences. The Royal Palace in Phnom Penh provides a glimpse into the country’s regal and spiritual traditions. For nature lovers, the pristine coastal areas, including Koh Rong Island near Sihanoukville (ranked among the world’s most beautiful beaches), offer idyllic retreats. The Tonlé Sap Lake, Southeast Asia’s largest freshwater lake, and the Elephant Valley Project in Mondulkiri provide opportunities for eco-tourism and wildlife encounters. The breathtaking landscapes along the Mekong River, the rich biodiversity of Tonle Sap Lake, and the rare Mekong River Irrawaddy dolphins further enhance the appeal for those seeking unique natural wonders. This diverse portfolio ensures that repeat visitors can always discover something new, encouraging longer stays and multiple trips.

3. Enhanced Connectivity and Infrastructure: The increasing number of direct flights connecting China with Phnom Penh, Siem Reap, and other destinations is a crucial enabler of this tourism boom. Airlines like China Southern, one of the earliest to establish routes between the two nations, now offer multiple daily flights, leveraging hubs like Guangzhou to connect Cambodia to a vast network of Chinese cities. The opening of the Chinese-invested Siem Reap Angkor International Airport, a state-of-the-art facility, significantly streamlines travel to the Angkor region, further boosting convenience for Chinese travelers. Furthermore, Belt and Road Initiative (BRI) flagship projects, such as the Phnom Penh-Sihanoukville Expressway, have dramatically improved domestic travel, making it easier for tourists to explore different parts of the country. This improved accessibility is a fundamental driver of increased arrivals.

Read more: Which Countries’ Tourists Visited Cambodia the Most in 2024?

4. Growing Chinese-Language Services and Digital Integration: A significant factor contributing to Cambodia’s rising popularity among Chinese tourists is the noticeable improvement in Chinese-language services. From billboards and storefront signs adorned with Chinese characters to locals greeting visitors with a few words of Putonghua, the effort to make Chinese travelers feel welcome is evident. The presence of familiar Chinese brands like Mixue Ice Cream & Tea and Haidilao Hotpot creates a sense of comfort and familiarity. Crucially, the strengthening of digital payment systems, aligning with the prevalent use of mobile payments in China, makes transactions seamless and convenient for Chinese visitors, a vital aspect of modern travel.

5. Safety and Warm Hospitality: Concerns about safety can often deter travelers, but Cambodia has prioritized the security of its visitors. Minister of Tourism Huot Hak has repeatedly emphasized the Royal Government of Cambodia’s commitment to ensuring the safety and security of all tourists. Beyond official assurances, the genuine warmth and hospitality of the Cambodian people are consistently highlighted by Chinese visitors. As one traveler, Dong Xiaoyan, shared, “The Cambodian people are simple, kind and welcoming, and it’s very safe here, nothing like some of the negative things you see online.” This personal touch and positive word-of-mouth are invaluable in attracting and retaining Chinese tourists.

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6. Shifting Travel Trends in China: The Chinese outbound tourism market is evolving. While traditional group tours still hold a place, there’s a discernible shift towards independent and customized travel experiences, fueled by social media platforms like Xiaohongshu (RedNote) and Douyin (TikTok). These platforms allow travelers to share detailed itineraries and tips, influencing others to seek more flexible and immersive journeys. Cambodia, with its diverse attractions and improving infrastructure, is well-positioned to cater to this growing segment of independent Chinese travelers who seek authentic cultural encounters and off-the-beaten-path adventures.

Rolling Out the Red Carpet: How Cambodia is Actively Attracting Chinese Tourists

Recognizing the immense potential, the Cambodian government, led by the Ministry of Tourism (MoT), has embarked on a proactive and multi-faceted strategy to attract and cater to Chinese tourists. The designation of 2025 as the “Cambodia-China Tourism Year” is a testament to this commitment, marking a strategic move to deepen cultural ties and strengthen the comprehensive strategic partnership between the two nations.

1. The “Cambodia-China Tourism Year 2025” Campaign: This overarching initiative is the cornerstone of Cambodia’s strategy. It encompasses a series of high-profile events and campaigns designed to showcase Cambodia’s tourism offerings and strengthen bilateral relations.

• Major Cultural and Arts Festivals: Among the planned events are the Cambodia-China International Music Festival (to be held in Siem Reap or Phnom Penh), an international street art festival featuring traditional Cambodian Bassac theatre and Chinese opera, and a mixed martial arts festival highlighting Cambodian Kun Bokator, Yuthakun Khom, Kun Khmer, and Chinese Kung Fu. These events are designed to foster cultural exchange and offer engaging experiences for Chinese visitors.
• “Cambodia Festival” in China: A strategic move to bring Cambodia directly to the Chinese market is the planned “Cambodia Festival” in Jiangsu province in the third quarter of 2025. This event, aligning with a major Chinese holiday period, will promote Cambodia as a whole, showcasing its diverse attractions, cuisine, and culture to a wide Chinese audience.
• Food Diplomacy: Recognizing the importance of culinary experiences, the campaign will feature food diplomacy, with Cambodia showcasing its traditional dishes like amok noodles and Khmer desserts, while China presents its regional specialties. This exchange aims to tantalize taste buds and offer a deeper immersion into Cambodian culture.
• Tourism Business Matching Forum: To foster deeper collaboration within the tourism sector, a business matching forum is planned, facilitating partnerships between Cambodian and Chinese tourism operators.
• Goodwill Ambassadors and Film Tourism: The exchange of tourism goodwill ambassadors and the promotion of Cambodia-China film tourism through targeted activities, including a planned visit by a Chinese media delegation, aim to generate positive publicity and inspire travel.
• Overland Expeditions: Plans for an overland expedition from China culminating in a tour of the Kingdom indicate a desire to cater to diverse travel preferences and open up new avenues for exploration.

2. Targeted Promotion and Awareness Campaigns: The MoT is actively inviting delegations of Chinese media representatives, influencers, and tourism content creators to Cambodia. The goal is to leverage their reach and influence to widely promote Cambodia’s rich tourism offerings and its reputation as a safe and attractive destination. The positive experiences shared by these key opinion leaders can significantly sway travel decisions among the Chinese populace.

Read more: 10 Reasons Why Chinese Tourists Should Visit Safe and Serene Cambodia?

3. Streamlining Travel and Services: Beyond major events, continuous efforts are being made to enhance the overall visitor experience. This includes further improvements in Chinese-language signage, translation services, and the integration of widely used Chinese digital payment platforms. The focus is on making every aspect of the journey, from arrival to departure, as smooth and enjoyable as possible.

4. Government-to-Government and Business-to-Business Collaboration: The strong diplomatic ties between Cambodia and China, highlighted by Chinese President Xi Jinping’s state visit and subsequent agreements, provide a robust framework for tourism cooperation. The successful organization of tour groups, such as the 1,000 Chinese tourists who arrived for the official opening ceremony of the “Cambodia-China Tourism Year,” is a direct result of MoUs and working meetings between the Cambodian Ministry of Tourism and major Chinese tourism groups like China Tourism Group Corporation Limited (CTG). This close collaboration at official and commercial levels is crucial for large-scale tourism initiatives.

5. Prioritizing Safety and Security: As mentioned, the Royal Government of Cambodia’s unwavering commitment to the safety and security of all visitors is a major selling point. This assurance is vital for Chinese tourists, who often prioritize safety when choosing international destinations.

The Ripple Effect: Benefits for Cambodia’s Economy and Beyond

The sustained growth of Chinese tourism promises significant benefits across Cambodia’s economy and society.

• Economic Boost: A surge in Chinese tourist arrivals directly translates into increased tourism spending. This benefits a wide array of businesses, from hotels, restaurants, and tour operators to local handicraft vendors, transportation providers, and retail outlets. This influx of capital creates more jobs and income opportunities for Cambodian people, particularly in hospitality and related sectors.
• Infrastructure Development: Increased tourism revenue can be reinvested into further infrastructure development, including roads, airports, and other facilities, which not only enhance the tourist experience but also benefit local communities and other economic sectors.
• Cultural Preservation: Tourism revenue can also contribute to the preservation of Cambodia’s invaluable cultural heritage sites. As more Chinese tourists visit Angkor and other historical sites, the economic incentive to maintain and protect these treasures grows, ensuring their longevity for future generations.
• Strengthening Bilateral Ties: Tourism acts as a powerful bridge between cultures and people. The increased interaction between Chinese tourists and Cambodian locals fosters greater mutual understanding, appreciation, and friendship, reinforcing the “ironclad” bond between the two nations. This people-to-people exchange strengthens the comprehensive strategic partnership at a fundamental level.
• Diversification of Tourism Products: The demand from Chinese tourists, particularly the growing segment of independent travelers, encourages Cambodia to diversify its tourism products beyond the well-known sites. This leads to the development of new attractions, experiences, and regions, creating a more resilient and varied tourism industry.

Read more: Why Chinese Love Cambodia?

Looking Ahead: A Bright Future for Cambodia’s Tourism

The trajectory of Chinese tourism in Cambodia is undeniably upward. With the ambitious “Cambodia-China Tourism Year 2025” campaign in full swing, supported by robust infrastructure improvements, enhanced services, and a genuine commitment to welcoming Chinese visitors, Cambodia is poised to achieve its target of over 1 million Chinese tourist arrivals in 2025. This partnership is not just about numbers; it’s about building a sustainable and mutually beneficial relationship that will continue to shape Cambodia’s tourism landscape for years to come. For travel agents, business owners, investors, and anyone interested in the evolving global travel scene, Cambodia presents a compelling case as a destination actively embracing its golden opportunity with the Chinese tourist market. The dragon has truly embraced the Kingdom, and the future for Cambodia’s tourism industry shines brightly.