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Asked: June 15, 2026In: Money, Tech

European Tech Firms Turn to Cambodia: What Is Driving Their Interest?

Cambodia is attracting growing attention from Europe’s technology sector as international companies look for new opportunities in Southeast Asia’s expanding digital economy. A delegation of 15 European technology firms wrapped up a five day visit to Cambodia on June ...Read more

Cambodia is attracting growing attention from Europe’s technology sector as international companies look for new opportunities in Southeast Asia’s expanding digital economy. A delegation of 15 European technology firms wrapped up a five day visit to Cambodia on June 12, exploring investment opportunities, outsourcing partnerships, and collaboration with local startups. The mission reflects rising confidence in Cambodia’s long term digital strategy and its ambition to become a regional innovation hub.

European tech conference in Cambodia

Organised by EuroCham Cambodia and Germany’s GIZ, the visit brought together businesses working in artificial intelligence, travel technology, and cybersecurity. Through business networking sessions, site visits, and meetings with government leaders, the delegation gained firsthand insight into Cambodia’s evolving technology ecosystem and the policies designed to attract foreign investment.

European Companies Explore Cambodia’s Tech Landscape

During the five day mission, representatives from the European technology sector visited regional data centres and participated in business matchmaking programmes aimed at building partnerships with Cambodian enterprises. The delegation also met with government officials and startup communities to better understand the country’s digital transformation efforts.

The visit highlighted Cambodia’s increasing appeal as a destination for technology outsourcing and investment. As digital industries continue to expand across the region, European firms are looking beyond traditional markets and exploring emerging economies that offer strong growth potential, competitive business environments, and a young workforce.

Government Promotes Innovation Driven Growth

A key part of the programme included panel discussions with senior government officials, where Ministry of Industry, Science, Technology and Innovation Undersecretary of State Hul Seingheng shared Cambodia’s long term digital vision.

According to Seingheng, the government is actively encouraging international partnerships through policies that support innovation and research. The national investment framework offers enhanced tax deductions for qualified research, development, and innovation activities, creating incentives for foreign companies to establish a stronger presence in Cambodia.

“Cambodia is leveraging science, technology and innovation to drive inclusive and sustainable socio-economic development,” Seingheng said, highlighting the ambition to achieve high-income status by 2050.

His remarks reinforced the government’s commitment to building a modern economy powered by technology, knowledge, and international collaboration.

STI Roadmap 2030 Shapes Cambodia’s Innovation Strategy

Cambodia’s long term digital ambitions are guided by the Science, Technology and Innovation Roadmap 2030, which serves as the foundation for the country’s National Innovation System. The strategy focuses on five major pillars that are considered essential for sustainable growth.

These core pillars include governance, education, research, collaboration, and ecosystem development. Together, they aim to create an environment where innovation can flourish while strengthening the country’s competitiveness in the global digital economy.

The roadmap also seeks to improve connections between government agencies, educational institutions, private companies, and international partners, helping Cambodia develop a stronger and more resilient technology sector.

Investing in Local Talent and Global Partnerships

Alongside efforts to attract foreign investment, the Ministry of Industry, Science, Technology and Innovation is expanding research and development initiatives through the National Research Foundation. The objective is to nurture local technical talent and equip the next generation with the skills needed for a digital economy.

International partnerships are expected to play an increasingly important role in Cambodia’s future economic growth. By combining local talent with global expertise and investment, the country hopes to accelerate innovation while creating new opportunities for businesses and skilled professionals.

The growing interest from European technology firms suggests that Cambodia is becoming a more attractive destination for companies seeking to expand their digital operations in Southeast Asia.

Readers interested in the original report may visit the Khmer Times website for additional information.

Why Cambodia’s Digital Economy Is Drawing Global Attention?

Cambodia’s digital transformation is no longer just a national development strategy. It is becoming an international investment story. Government support, innovation focused policies, and expanding research initiatives are creating conditions that encourage foreign technology companies to explore long term partnerships.

As more international firms engage with Cambodia’s startup ecosystem and digital industries, the country is positioning itself as an emerging technology destination that could play a larger role in the region’s economic future.

Conclusion

The recent visit by European technology companies marks another step in Cambodia’s journey toward becoming a regional centre for digital innovation. Strong government policies, investment incentives, and a commitment to developing local talent are helping build confidence among international investors. As global partnerships continue to grow, Cambodia’s digital economy may become one of the country’s most important drivers of sustainable economic growth in the years ahead.

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Asked: June 15, 2026In: Money

Cambodia Wants to Reduce Imports: What Could Change for Businesses and Consumers?

Cambodia is entering a new phase of economic development where strengthening domestic production is becoming a national priority. For many years, the country’s economy has depended heavily on garment exports, footwear manufacturing, and agricultural commodities, while a large share ...Read more

Cambodia is entering a new phase of economic development where strengthening domestic production is becoming a national priority. For many years, the country’s economy has depended heavily on garment exports, footwear manufacturing, and agricultural commodities, while a large share of consumer goods and industrial materials continued to come from abroad. Today, government leaders, industry experts, and researchers believe that building a stronger local production base is essential for reducing imports, creating jobs, adding value to local resources, and making the economy more resilient.

Cambodia Wants to Reduce Imports What Could Change for Businesses and Consumers?

The issue has become even more important as global supply chains face growing uncertainty because of geopolitical tensions, trade disruptions, and changing consumer trends. Cambodia is now looking beyond simply producing more goods. The larger goal is to create a modern production ecosystem that is innovative, sustainable, and competitive enough to satisfy local demand while expanding into regional and international markets.

Why Domestic Production Matters More Than Ever?

Consumer expectations are changing rapidly. People are paying closer attention to product quality, food safety, environmental responsibility, and where products come from. This shift is creating new opportunities for Cambodian businesses that can meet these standards while using local resources more efficiently.

By strengthening domestic production, Cambodia can reduce its reliance on imports, lower environmental impacts, encourage innovation, and create products that compete both at home and abroad. Industry experts also point out that responsible sourcing and ethical production practices are becoming increasingly important factors influencing purchasing decisions.

For a country with a strong agricultural foundation and a growing manufacturing sector, investing in local industries is not only an economic strategy but also a path toward long term sustainable development.

Government Policies Focus on SME Growth

At the First Customs SME Forum held under the theme “Supporting and Protecting Small and Medium Enterprises to Promote Domestic Production and Competitiveness,” Deputy Prime Minister and Minister of Economy and Finance Aun Pornmoniroth reaffirmed that small and medium enterprises remain one of the government’s highest priorities.

He explained that promoting SMEs is essential for creating jobs, increasing domestic production, and supporting national economic growth. The government has also encouraged the public to purchase locally made products to reduce import dependence and strengthen economic self reliance.

To support this vision, Cambodia has introduced a broad range of measures, including tax incentives, improvements to the business environment, easier trade procedures, greater access to financing and credit guarantees, entrepreneurship promotion, digital technology adoption, skills development, and higher product standards.

These policies are designed to help Cambodian businesses become stronger and more competitive in an increasingly demanding marketplace.

Building Sustainable Domestic Products

Experts believe Cambodia has already laid the groundwork for expanding its domestic market. The next challenge is improving product quality, strengthening consumer trust, and making local goods more competitive.

President of the Royal Academy of Cambodia Sok Touch recently noted that the country should continue reducing its dependence on imported products by building on the markets it has already created.

“We have created our own markets,” he said.

Touch also stressed that education plays a major role in strengthening the country’s productive capacity. As an agricultural nation, Cambodia should be able to meet more of its own food and agricultural needs while placing greater emphasis on ethical production practices and the quality of processed goods.

Consumer Trust Is the Key to Success

According to Ministry of Commerce spokesperson Penn Sovicheat, national products are those produced and processed locally by Cambodian SMEs and recognized by consumers for their quality, reputation, and market presence.

He believes consumers themselves play an important role in monitoring product quality and encouraging businesses to maintain high standards.

Sovicheat also pointed out that the ongoing boycott of Thai products presents Cambodia with a unique opportunity to strengthen its domestic industries. If local businesses fail to take advantage of this moment, the country could miss a valuable chance to expand its production base.

“To ensure the sustainability of domestic products, first, there must be sufficient goods available. Second, those products must meet market demand. Another key factor is winning consumers’ trust and attention, which means producing distinctive and appealing products. Product packaging must also be attractive,” he said.

He added that packaging should not only look appealing but also provide adequate product information and meet consumer protection requirements, especially regarding food safety.

“As such, ensuring adequate product information, maintaining high quality packaging, guaranteeing product quality, creating strong consumer appeal, securing public support, promoting the presence of local products in the market and ensuring long term stability of local products, are among the key responsibilities of the Ministry of Commerce,” Sovicheat added.

Quality Standards and Cooperation Drive Growth

Officials and researchers agree that regulations alone cannot guarantee the success of domestic products. Strong cooperation between government institutions and private businesses is equally important.

Mao Theara, Deputy Director General of the Ministry of Industry, Science, Technology and Innovation, explained that producers must carefully evaluate raw materials, market demand, pricing, packaging, and production costs before launching a product.

He stressed that maintaining consistent raw materials and following clear standards are essential for stable product quality, especially for food exports that must comply with international Technical Barriers to Trade requirements.

“But whether products are for domestic or international markets, producers must strengthen quality from the beginning. We should not assume that products for the domestic market can be made casually and only improve standards when exporting that approach will not lead to success,” he said.

“As producers, we must have a clear focus. It is not enough to look only at the starting point we must understand where our market is, which country we aim to enter, and study that country’s regulations in order to export successfully.”

Economic researcher Ky Sereyvath from the Royal Academy of Cambodia added that technical assistance and better public awareness are necessary to improve product quality and encourage more businesses to meet national standards.

Agriculture Remains the Foundation

Experts agree that Cambodia cannot build a strong domestic production sector without strengthening agriculture.

Khim Finan, Undersecretary of State and spokesperson for the Ministry of Agriculture, Forestry and Fisheries, said research, innovation, and value chain development are critical to ensuring sustainable production.

The government has already deployed around 1,600 commune agricultural officers to provide technical support to farmers. However, Finan warned that research and development capacity must also improve to support nearly two million farming households.

He also highlighted the challenge of fragmented agricultural markets, where farmers and buyers often work independently, making it difficult to organize production and guarantee stable demand.

To solve these issues, the Ministry of Agriculture is strengthening the agricultural value chain, lowering production costs, improving technical standards, and encouraging agro processing so Cambodia can export more value added products instead of raw materials.

Eight Principles for Long Term Success

Te Taing Por, Chairman of the Federation of Associations of Small and Medium Enterprises of Cambodia, believes domestic products must follow eight essential principles to remain competitive.

These include product quality, reasonable pricing, strong domestic supply chains, innovation, brand building, compliance with regulations, stronger public private partnerships, and the adoption of digital marketing.

“All Cambodians must understand that without standards, consumers will have concerns about our products. We need to produce goods that are both high quality and reasonably priced so that we can compete with imported products. This does not mean producing cheap products at the expense of quality,” he said.

He also urged government institutions to provide greater support for private sector innovation, noting that many businesses struggle with limited financial resources and insufficient assistance for product development.

Mong Reththy Invests in Cambodia’s Agricultural Future

One example of Cambodia’s domestic production strategy in action is the investment by agribusiness tycoon Mong Reththy, who is building a $10 million organic fertiliser plant in Kampong Speu province.

The factory, expected to open before the end of 2026, will produce organic fertiliser using animal waste and by products from palm oil, sugar, and beer factories. The project supports Prime Minister Hun Manet’s call for greater private sector investment in agriculture and agricultural inputs.

Reththy said the factory aims to recycle agricultural and industrial waste while helping farmers lower production costs through locally produced fertiliser.

“Farmers should maximise the use of waste from both farming and livestock activities,” he said, adding that by processing these materials instead of discarding them, production costs could be reduced and profitability improved.

The project, which uses Chinese technology, will source raw materials from local farmers and the company’s own operations, creating new opportunities throughout the agricultural supply chain.

Reththy also stressed that innovation and value added production are essential for improving competitiveness and strengthening Cambodia’s economy.

Conclusion

Cambodia’s future economic growth will depend not only on exports but also on its ability to build a strong and sustainable domestic production base. Government policies, private sector innovation, agricultural modernization, and stronger cooperation among all stakeholders are creating the foundation for a more resilient economy.

By investing in local industries, supporting SMEs, improving product quality, and expanding value added processing, Cambodia has an opportunity to reduce import dependence while creating better jobs and stronger local businesses. If these efforts continue, sustainable domestic production could become one of the country’s most important pillars of long term development.

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Angkor TimesExperienced
Asked: June 15, 2026In: Money

Ministry of Commerce Expands Global Vision: What Comes Next?

Cambodia is stepping up efforts to strengthen its position in the global services economy as the Ministry of Commerce works to improve the country’s trade competitiveness and deepen international integration. On June 10, 2026, the ministry launched a national ...Read more

Cambodia is stepping up efforts to strengthen its position in the global services economy as the Ministry of Commerce works to improve the country’s trade competitiveness and deepen international integration. On June 10, 2026, the ministry launched a national workshop on Trade in Services for Development in Phnom Penh, bringing together government officials, experts from the World Trade Organisation, and leaders from key institutions. The initiative reflects Cambodia’s growing recognition that services such as finance, logistics, tourism, technology, and professional industries are becoming increasingly important drivers of economic growth.

Shaping Cambodia's services trade strategy

The three day event is designed to help Cambodia build stronger technical expertise and make better use of global trade data and digital platforms. By enhancing the skills of policymakers and trade specialists, the country hopes to create a more efficient and inclusive services sector that can support long term development and create new opportunities for businesses and investors.

National Workshop Focuses on Building Trade Capacity

The opening ceremony was led by Ministry of Commerce Secretary of State Sok Sophak, who welcomed ministry technical officials, World Trade Organisation experts, and institutional leaders to the workshop. According to the ministry, the programme runs from June 10 to June 12 and is organised in partnership with the WTO to strengthen Cambodia’s ability to navigate the increasingly complex world of international services trade.

During the workshop, participants are studying a range of advanced analytical tools that help governments understand global market trends and competitiveness. These include the Global Services Data Hub, the I TIP Services database, and the Services Trade Restrictiveness Index. The platforms provide valuable information that can guide policy decisions and help Cambodia improve its trade regulations.

Modern Trade Tools Support Better Policy Decisions

As the global economy evolves, access to accurate and reliable data has become essential for effective policymaking. The Trade in Services for Development programme introduces Cambodian officials to digital resources that allow them to compare market conditions and assess how local regulations perform against international standards.

These tools also help policymakers identify barriers to trade and improve regional trade facilitation. By understanding where Cambodia stands in the global marketplace, officials can develop strategies that make the country’s services sector more attractive to foreign partners while supporting domestic businesses.

The ability to analyse international data is particularly important as services trade becomes a larger component of economic growth across developing nations. Stronger policies and better informed decisions can help Cambodia capture more opportunities in emerging global markets.

Services Trade Plays a Growing Role in Economic Development

In his opening remarks, Sok Sophak described services trade as a fundamental pillar of Cambodia’s socio economic development and its broader integration into the international economy. He stressed that expanding a modern and inclusive services sector is just as important as strengthening traditional merchandise exports.

According to Sophak, developing competitive service industries will help Cambodia improve its position in global markets while creating new opportunities for businesses, workers, and investors. Areas such as tourism, digital services, transportation, education, and financial services all have the potential to contribute significantly to future economic growth.

He also expressed appreciation for the World Trade Organisation’s ongoing technical support, which has helped Cambodia strengthen its human resources and build expertise within the multilateral trading system.

WTO Partnership Strengthens Human Resources

International cooperation continues to play an important role in Cambodia’s economic development strategy. The partnership between the Ministry of Commerce and the WTO allows Cambodian officials to gain access to global best practices and technical knowledge that might otherwise be difficult to obtain.

Training programmes such as the Trade in Services for Development workshop help prepare a new generation of trade specialists who can navigate changing international markets and negotiate more effectively within the global trading system. Building these capabilities is expected to support sustainable economic growth and increase Cambodia’s competitiveness in the years ahead.

As the services sector continues to expand across developing economies, investments in knowledge and human capital are becoming just as important as investments in physical infrastructure.

Conclusion

Cambodia’s latest Trade in Services for Development workshop highlights the country’s determination to strengthen its role in the global services economy. By investing in technical expertise, data driven policymaking, and international cooperation, the Ministry of Commerce is laying the groundwork for a more competitive and inclusive services sector. As trade in services continues to grow worldwide, these efforts could help Cambodia unlock new economic opportunities, attract investment, and support long term national development.

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Asked: June 12, 2026In: Travel

Siem Reap Seeks Regional Partners: What Travel and Tour Operators Need to Know

Siem Reap is strengthening its vision for the future by reaching out to regional partners across Southeast Asia to support its smart city ambitions. During the ASEAN City Leaders Conference held in Hanoi, Vietnam, from June 7 to 10, ...Read more

Siem Reap is strengthening its vision for the future by reaching out to regional partners across Southeast Asia to support its smart city ambitions. During the ASEAN City Leaders Conference held in Hanoi, Vietnam, from June 7 to 10, 2026, the province explored new opportunities to attract investment, deepen tourism cooperation, and accelerate digital transformation. The event brought together city leaders and policymakers under the theme of building smart, sustainable, and connected cities, creating a platform for collaboration on the challenges and opportunities facing urban development.

Siem Reap Seeks Regional Partners

The conference, supported by the ASEAN Secretariat and the Economic Research Institute for ASEAN and East Asia, gave Siem Reap a chance to learn from some of the region’s most advanced cities. Provincial leaders believe that stronger partnerships across ASEAN will help improve public services, encourage sustainable economic growth, and create a more competitive destination for investors, businesses, and tourists alike.

Learning from ASEAN’s Leading Smart Cities

Ngov Sengkak, Deputy Governor of Siem Reap, represented Provincial Governor Prak Sophorn at the conference and led the provincial delegation during the discussions. The event focused on major issues shaping the future of cities, including digital era urban planning, the use of artificial intelligence to improve governance, and the development of environmentally sustainable communities that can withstand climate related challenges.

Speaking to Việt Nam News, Sengkak said that Siem Reap is already moving forward with smart city projects but sees tremendous value in learning from Ho Chi Minh City’s experience. The Vietnamese economic hub has become one of ASEAN’s leading centers for investment, innovation, and modern urban management, making it an ideal partner for future cooperation.

“Therefore, we will use this conference as an opportunity to strengthen practical and effective cooperation with Ho Chi Minh City. Siem Reap is actively improving public services to attract investment, promote sustainable urban growth, and accelerate digital transformation in public administration,” he said.

Sengkak also stressed that Ho Chi Minh City’s practical experience could play an important role in supporting Siem Reap’s long term development goals as the province modernizes its public administration and urban infrastructure.

Building Stronger Tourism and Investment Connections

Beyond discussions about smart city management, the conference provided an opportunity for ASEAN cities to strengthen economic and cultural ties. According to the Siem Reap Provincial Information Department, the gathering also supported the implementation of the ASEAN Community Vision 2045 by encouraging greater regional connectivity in trade, tourism, and investment.

During the visit, the Siem Reap delegation held a working meeting with Nguyen Loc Ha, Permanent Vice Chairman of the Ho Chi Minh City People’s Committee. The meeting focused on expanding cooperation across several priority sectors that could benefit both cities.

Tourism was one of the central topics, with both sides discussing joint promotional campaigns and stronger travel connections between Ho Chi Minh City and Siem Reap. Closer cooperation could encourage more regional visitors while creating new opportunities for tourism businesses and service providers.

Investment and trade were also key priorities. Officials explored ways to encourage businesses and investors from Ho Chi Minh City to consider opportunities in Siem Reap, particularly in modern agriculture, agro processing, commerce, manufacturing, services, and infrastructure development. These sectors are seen as important drivers of sustainable economic growth for the province.

Human Resource Development and Digital Transformation

The discussions extended beyond business and tourism to include human capital development. Both sides recognized that skilled workers and capable public institutions are essential for successful smart city initiatives.

The delegation discussed cooperation in training civil servants, strengthening vocational education, and promoting exchanges in technology and innovation. Particular attention was given to digital governance and the expansion of digital public services that can improve efficiency and provide better services for citizens and businesses.

By investing in technology and workforce development at the same time, Siem Reap hopes to create a strong foundation for long term urban growth while making government services more accessible and responsive.

ASEAN’s Vision for Smart and Sustainable Cities

The importance of people focused urban development was also highlighted during the conference by ASEAN Secretary General Kao Kim Hourn, who delivered pre recorded opening remarks.

He emphasized that successful smart cities should place people at the center of every decision and that technology should serve as a tool to solve real world challenges rather than becoming an end in itself.

“What does a smart city actually mean? Fundamentally, it is people centred. It uses technology and innovation not as ends in themselves, but as tools to tackle congestion, pollution, inequality, and climate vulnerability,” Kao said.

“It drives economic and social progress while protecting the environment, and it ensures that no one is left behind.”

Kao also noted that smart and sustainable urban development is now a key part of the ASEAN Community Vision 2045. Through the ASEAN Connectivity Strategic Plan, the region has established clear goals and long term actions to guide urban development over the next two decades.

Readers who would like to explore more about the regional initiative can visit the official ASEAN website at https://asean.org.

Conclusion

Siem Reap’s participation in the ASEAN City Leaders Conference reflects the province’s growing ambition to become a modern, sustainable, and digitally connected city. By learning from successful regional partners, strengthening tourism and investment cooperation, and investing in technology and human resources, the province is laying the groundwork for future growth. As ASEAN moves toward its Vision 2045, Siem Reap aims to position itself as a smart city that balances innovation, economic opportunity, and quality of life for its people.

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Asked: June 12, 2026In: Travel

A Bold Tourism Push Begins: What Is Behind the New Partnership?

Cambodia is strengthening cooperation between the government and the private sector to revive its tourism industry and attract more international visitors. During the 30th anniversary celebration of the Cambodia Tourism Association in Phnom Penh on Wednesday, leaders from both ...Read more

Cambodia is strengthening cooperation between the government and the private sector to revive its tourism industry and attract more international visitors. During the 30th anniversary celebration of the Cambodia Tourism Association in Phnom Penh on Wednesday, leaders from both sectors highlighted the importance of working together to rebuild momentum after a significant drop in foreign arrivals. The initiative focuses on expanding partnerships, promoting Khmer culture, and making the Kingdom a more attractive destination for travelers and investors.

Govt, private sector push for wider tie-ups to boost tourism

The renewed strategy comes at an important time for Cambodia’s tourism sector. Faced with regional economic challenges and slower visitor growth, the country is looking to combine public leadership, business innovation, and community participation to create a more resilient and competitive tourism industry. The approach is expected to generate jobs, increase local incomes, and strengthen Cambodia’s global image.

Public and Private Sectors Join Forces

Speaking at the event, Deputy Prime Minister and Minister of Civil Service Hun Many emphasized that close cooperation between government agencies, businesses, citizens, and development partners is essential for long term success. He pointed to the Public Private People Partnership model as a key driver of national development and a practical way to unlock Cambodia’s tourism potential.

“This strong partnership will continue to be an important driving force for the growth of the ‘Cultural and Nature Tourism’ sector, which the Royal Government considers as ‘green gold’ and an on-site export. It contributes directly to job creation, increasing incomes, improving livelihoods, and conserving cultural and environmental resources,” Many said.

He also encouraged Cambodians to play a more active role in promoting the nation abroad.

“Every Cambodian is a goodwill ambassador and a representative of our national identity on the international stage. Let us join hands in expanding our tourism soft power by promoting the uniqueness of Khmer culture, arts, customs, and traditions to enhance national prestige and boost investment attractiveness,” he added.

Khmer Culture Seen as a Powerful Asset

The government believes that Cambodia’s rich cultural heritage can become one of its strongest competitive advantages. By highlighting Khmer arts, traditions, customs, and cultural identity, officials hope to attract more visitors while creating greater opportunities for investment.

This strategy goes beyond tourism promotion. It aims to build a stronger international reputation for Cambodia by encouraging every citizen to contribute to the country’s image. Officials believe that authentic cultural experiences can help distinguish the Kingdom from other destinations in the region.

Focus Shifts to the Chinese Market

Minister of Tourism Huot Hak called on tourism associations, travel companies, and related businesses to take an active role in upcoming promotional campaigns, particularly those aimed at Chinese travelers.

“The tourism sector requires inter-sectoral cooperation. The determining factors for our success are proactive, active, and interactive operations,” Hak said.

The campaign aligns with Cambodia’s upcoming visa exemption trial for Chinese passport holders. Running from June 15 to October 15, 2026, the policy will allow Chinese visitors entering from any departure point to stay in Cambodia for up to 14 days without visa fees or application procedures. Travelers will only need to complete the electronic E arrival card, and the policy will allow multiple entries during the four month period.

Private Sector Ready to Support Growth

Business leaders have welcomed the government’s latest travel facilitation measures and pledged to work closely with public authorities to promote Cambodia internationally.

Cambodia Tourism Association President Chhay Sivlin said the private sector is fully committed to helping attract more foreign visitors and supporting the country’s tourism recovery.

“The private sector is fully prepared to cooperate closely with government entities and the Ministry of Tourism to heavily promote the country’s potential and attract more international visitors, especially from China,” she said.

Industry representatives believe stronger cooperation between businesses and government institutions will create a more effective tourism promotion strategy and encourage sustainable growth across the sector.

New Task Force to Drive Results

The latest partnership efforts come as Cambodia’s tourism industry faces a challenging period. International arrivals dropped by 45 percent compared with the same period last year, reaching only 1.3 million visitors during the first four months of 2026. Analysts attribute the slowdown to regional economic conditions and continuing border tensions.

To turn commitments into action, participants at the anniversary event agreed to establish a multi stakeholder task force. The group will oversee short and medium term initiatives while providing quarterly reports on key indicators such as visitor arrivals, tourist spending, and income generated for local communities.

Conclusion

Cambodia’s latest tourism strategy reflects a growing belief that stronger partnerships and cultural promotion can help revive one of the country’s most important economic sectors. By bringing together government institutions, private businesses, local communities, and international partners, the Kingdom hopes to create a more sustainable tourism industry that benefits both the national economy and ordinary citizens. If these efforts succeed, Cambodia could strengthen its position as one of Southeast Asia’s most distinctive and attractive travel destinations.

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