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Category: Money

Explore opportunities to boost your income in Cambodia with Angkor Times. From insightful blogs on starting a business, investing, and making money online, to updates on the latest trends in startups and SMEs in Cambodia, this category offers practical tips and strategies to help you succeed in the Cambodian market. Stay informed and take your financial journey to the next level.

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Vanvutha Leang
Vanvutha LeangExperienced
Asked: May 27, 2021In: Money

Why Social Media is the Most Important Marketing?

It’s critical to utilize platforms that customers are familiar with in order to reach out to your target demographic more effectively. Nothing compares to these social media platforms, where most users spend the majority of their time throughout the day ...Read more

It’s critical to utilize platforms that customers are familiar with in order to reach out to your target demographic more effectively. Nothing compares to these social media platforms, where most users spend the majority of their time throughout the day and night. As a social media firm, you may wish to take advantage of these consumers’ habits, which can help you generate significant leads.

These social media outlets assist you in attracting the right clients and providing the right information at the right time, as well as showcasing your product or brand to potential customers at the appropriate periods. In this article, we will look at the reasons behind why the success of social media marketing is the most critical term to care for.

1. You Have the Opportunity to Tell Your Story

Having an online presence as a business on social media platforms such as Facebook or Instagram is a fantastic way to communicate with your customers and engage with them on a personal level. Which allows you to convey your narrative to all of your followers and inspire them with your success or failures in the past.

Interacting with your audience on social media gets you additional visibility and helps you better understand your audience. Customers will be able to get to know you and relate to your tales on a more personal level, which is exactly what you need as a digitally connected company.

2. With a small budget, you can build an audience

One of the most cost-effective ways to market your business online is through social media advertising. You may take advantage of this opportunity and sell your goods more cost-effectively by using the many different advertising techniques accessible on these social media platforms.

The best part of social media marketing is that you don’t have to rely on advertisements or ad tools to promote your business. Simply being consistent and publishing relevant and relatable content for your audience can help you grow as a social media page.

3. Learn About Your Competitors

With all company profiles on all social media networks open to the public, this might be your opportunity as an entrepreneur to learn more about your opponent and the techniques they’re doing to gain customers. You’d be able to look at the stuff they’re sharing on their social media pages and determine which ones are performing better.

You can incorporate those questions into your digital marketing strategy after conducting this analysis of your competitor’s profile and looking into all of the questions asked by their audience. Examine their posts, comments, and how they interact with their followers. Read the questions that their audience has posed and consider how you, as a company, may respond.

Social media is an extremely powerful tool. And, in this digital era, being a business can be extremely beneficial if entrepreneurs, marketers, and even bloggers take advantage of this opportunity to the fullest.

Why Social Media is the Most Important Marketing?

Why Social Media is the Most Important Marketing?

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Angkor Times
Angkor TimesExperienced
Asked: June 4, 2024In: Money

What factors are driving the preference for mobile banking over internet banking in Cambodia?

Mobile Banking Surges as Internet Banking Declines in Cambodia Cambodia is witnessing a significant shift in its banking landscape, with mobile banking rapidly gaining popularity over traditional internet banking. Data from the National Bank of Cambodia (NBC) highlights this ...Read more

Mobile Banking Surges as Internet Banking Declines in Cambodia

Cambodia is witnessing a significant shift in its banking landscape, with mobile banking rapidly gaining popularity over traditional internet banking. Data from the National Bank of Cambodia (NBC) highlights this trend, showing a notable preference among Cambodians for conducting financial transactions via mobile apps rather than internet banking platforms.

Mobile Banking Surges in Cambodia
Mobile Banking Surges in Cambodia

In 2023, the total value of transactions conducted through internet banking fell by 7 percent to 74.5 trillion riel ($18.22 billion) from 80.1 trillion riel ($20 billion) in 2022. In stark contrast, mobile banking transactions surged by 11 percent, reaching 746.7 trillion riel ($164 billion) in 2023, up from 672.4 trillion riel ($183 billion) the previous year.

The NBC’s report underscores this shift, stating, “While payment through internet banking services slightly decreased, the use of mobile banking and card payment steadily accelerated.”

Corporate vs. Retail Preferences

Industry experts attribute this divergence in banking preferences to the distinct needs of corporate and retail clients. Richard HC Liew, CEO of Bridge Bank Plc, explained to the Khmer Times, “For internet banking, these are usually transacted by companies so it depends on the business flow. However, for mobile banking, it is transacted nationwide by the public with almost all individuals in Cambodia doing it.”

Liew’s observations highlight a crucial distinction: corporate clients continue to rely on internet banking for their business transactions, while the average retail customer overwhelmingly prefers the convenience of mobile banking.

The Role of Bakong in Mobile Banking Adoption

Both the NBC and the Association of Banks in Cambodia (ABC) have played a pivotal role in promoting mobile banking, particularly through the Bakong system. “NBC has been at the forefront of this with the ABC in promoting and educating the public in using mobile banking via Bakong, and the results have been very positive and encouraging,” Liew noted. He also emphasized the high mobile penetration rate in Cambodia, which exceeds 100 percent, indicating that many Cambodians own more than one mobile phone.

The widespread use of mobile phones is a significant factor driving the popularity of mobile banking. According to the Digital 2023 Cambodia report, in the first quarter of 2023, Cambodia had 22.16 million active mobile connections compared to just 11.37 million internet users. With a population of just over 17 million, this translates to an impressive 131.5 percent mobile connection rate per person.

Post-Pandemic Digital Transformation

The post-COVID-19 era has seen a substantial increase in internet usage in Cambodia, spurred by the need for online learning and remote work. However, while laptops are preferred for educational purposes, mobile phones dominate for everyday transactions such as food delivery, online shopping, and utility bill payments. Cambodians favor mobile payments through QR codes, further cementing the role of mobile banking in daily life.

NBC’s report highlights the growing confidence in mobile payment systems: “Payment amount through the QR code and Bakong system jumped by 7 times and 2.7 times, respectively, in 2023, reflecting the growing confidence and adoption among the public while also contributing to promote the use of the Khmer riel.”

Interoperability and Financial Inclusion

The interoperability of the Bakong system has been a game-changer for digital payments in Cambodia. Users can make payments to any merchant or bank from their home bank, enhancing the system’s efficiency and safety. This feature has driven widespread adoption and promoted financial inclusion across the country.

“Interoperability, efficiency, and safety of digital payment systems have attracted large adoption among the public to promote financial inclusion,” the NBC stated. “KHQR and the Bakong system have gained popularity and contributed to promoting the use of Khmer riel.”

Conclusion

The shift towards mobile banking in Cambodia is unmistakable, driven by high mobile penetration, the convenience of mobile transactions, and the successful promotion of systems like Bakong. While corporate clients may still rely on internet banking, the general public’s preference for mobile banking is clear, setting the stage for continued growth in this sector. As mobile banking becomes increasingly integral to daily life, Cambodia’s financial landscape is poised for further digital transformation.

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Bakong mobile paymentsBakong QR code paymentsBakong system adoptionCambodia financial technologyCambodian banking habitsCambodian digital economyDigital banking CambodiaFinancial inclusion CambodiaInternet banking declineInternet vs mobile bankingMobile app transactionsMobile banking CambodiaMobile payment growthNBC banking report 2023NBC banking trends
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Vanvutha Leang
Vanvutha LeangExperienced
Asked: April 28, 2021In: Money

How can you acquire an existing business?

Buying an established company has many benefits, the most important of which is that you can begin trading right away. When you buy an existing company, you don’t have to wait for the property to be fitted out; you can ...Read more

Buying an established company has many benefits, the most important of which is that you can begin trading right away. When you buy an existing company, you don’t have to wait for the property to be fitted out; you can start earning money right away from your existing customer base. This usually comes at a cost (the business’s purchasing price), but if you can find a good deal, it’s always a good idea to go this route.

Step 1 – Find a business that interests you: Most reliable real estate firms have company for sale listings that you may be interested in. The current state of the business, as well as the lease and financial details, are normally included in the listings.

Step 2 – Check the lease of the current Business that you want to buy: It is better to check about Due Diligence when you set up your business. Due diligence is the examination or exercise of care that a fair company or individual is required to perform before entering into an arrangement or contract with another entity, or performing an act with a certain level of care.

Due Diligence is an important step in the process. The new owner must ensure that the current lease agreement permits the transfer of the business. Coordinate with the property owner and negotiate a new lease agreement if the existing lease does not provide for the transition to a third party. The new lease agreement could alter the rental price.

Keep in mind that before a company opens to the public, it should have gone through the process of consulting with the property owner to see if the lease can be transferred. In theory, the current business owner cannot sell the company if they are aware that the contract does not allow for the sale. It is, however, important that you double-check. Your real estate agent will help you negotiate the new lease conditions. They can also search for another venue if it isn’t negotiable. In the case of a franchise, venue or lease arrangement are not taken into account. You are free to set up shop wherever you want.

Step 3 – Sign the new lease or assignment of lease rights: Once the property owner has agreed to the lease transfer, interested parties sign a company transfer agreement. This is made possible by the real estate agency. They review the lease papers, coordinate/negotiate with the landlord, and prepare the requisite documents for signature. When you leave it to the professionals, it’s painless and hassle-free.

Check tax receipts and other contracts from suppliers if you want to keep the existing business name: The main benefit of holding the current company name is that the incorporation process is quicker, taking just 3-5 weeks on average. You’ll still keep customers who are already loyal to that specific brand or name. If you’re buying an established company, make sure the previous owner’s tax payments are current. Check for any outstanding debts with current vendors as well.

Step 5 – Hire or re-train existing staff: You have a young population of Cambodians eager to make a name for themselves, depending on the degree of revamping you decide to make on your market. The workforce is diverse; all you have to do now is find the right people.

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Vanvutha Leang
Vanvutha LeangExperienced
Asked: May 28, 2021In: Money

Why Teamwork Is Important at Work?

We all work in groups at some point in our lives, and the value of collaboration is evident in every one of them. When we don’t do our work on time, we recognize that we’re transferring responsibility to other members ...Read more

We all work in groups at some point in our lives, and the value of collaboration is evident in every one of them. When we don’t do our work on time, we recognize that we’re transferring responsibility to other members of the team. We wouldn’t be able to establish firms at all if we didn’t work together. So, what is it about teamwork that makes it so crucial in the workplace? Teamwork benefits us in a variety of ways. Many of our tasks would be impossible to do without the help of others. Here are a few additional reasons why collaboration is so important. In this article, I will explain why teamwork is important for the workplace.

1. Have Empathy and Support for Other Team Members

Leadership’s emotional aspect is now getting the respect it deserves. People may respect their “no-nonsense” boss, but they may not be inspired by them, according to executives. Empathy can increase team members’ loyalty, engagement, happiness, creativity, and willingness to collaborate. A team that works closely together can see what each member brings to the table.

Consider what this means: employees on a team may hold each other accountable, provide a helping hand, and speak out when someone needs a break because of empathy. They are more inclined to put themselves in each other’s shoes since they are reliant on each other for success and have actual, in-person encounters.

2. Share Responsibilities

Each member of a work team, like a football squad, has a unique skill set. Even if the right tackle dominates every play, the team isn’t guaranteed to win. To win, every player must perform his or her share and cooperate together. Companies can’t hope to compete if only half of their employees are working hard to get to the finish line. When one player has a terrible day, the rest of the team is forced to pitch in, preventing those team members from owning their position.

This is how teams function: they make decisions that benefit the group as a whole, even if it means certain members must make compromises. Someone’s sense of belonging to a group can motivate them to go to war for their country or work extra hours on a group endeavor.

3. Promote a Positive Office Culture

Although not all employees prefer to operate as part of a team rather than as individuals, no one wants to be on a team that doesn’t get along. Work is less enjoyable for everyone when there are disagreements and tensions. Nice team players make good coworkers, which leads to a positive work environment. We spend more time with our coworkers than we do with our own families, therefore we must enjoy our time with them.

Encourage employees to be good team players to make your workplace culture more pleasurable and productive. Team members work together to complete the task, even if it means spending a bit more time than others.

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Angkor Times
Angkor TimesExperienced
Asked: October 26, 2023In: Money

What are the long-term benefits and implications of the EU's commitment to Cambodia's green transition and trade support for both the nation and the European Union itself?

The EU Green Transition and Trade Support for Cambodia The newly-appointed EU Ambassador to Cambodia, Igor Driesmans, has unveiled plans to bolster Cambodia’s green transition and enhance sustainable trade relations. In an effort to pursue these objectives, the ...Read more

The EU Green Transition and Trade Support for Cambodia

The newly-appointed EU Ambassador to Cambodia, Igor Driesmans, has unveiled plans to bolster Cambodia’s green transition and enhance sustainable trade relations. In an effort to pursue these objectives, the European Union is set to introduce two significant initiatives that promise to foster a greener, more sustainable future for Cambodia. Driesmans emphasized that these two priorities—supporting the green transition and boosting trade competitiveness—are inherently connected, as sustainable development is fundamental to long-term economic success and competitiveness for Cambodia.

EU Ambassador to Cambodia, Igor Driesmans
EU Ambassador to Cambodia, Igor Driesmans

Driesmans, speaking at a press conference, articulated his vision for Cambodia. He outlined the first of these initiatives, which aims to support sustainable agriculture value chains in specific product categories and geographic regions. This initiative is designed to fortify Cambodia’s agricultural sector and promote sustainability in production and distribution. The second initiative is focused on green energy and industrial value chains, with a primary focus on catalyzing a green industrial transformation, starting with garment factories. By concentrating on these sectors, the EU aims to create jobs, enhance sustainable practices, and drive economic growth in Cambodia.

Underlining the significance of Cambodia’s relationship with the European Union, Driesmans noted that the EU stands as Cambodia’s second-largest market, with imports totaling €5.5 billion ($5.8 billion) in the previous year. These imports, he stressed, play a vital role in providing employment for around 700,000 Cambodian citizens. European companies operating within Cambodia are primarily composed of small- and medium-sized enterprises. These companies contribute significantly to the quality of services, high-added value industries, and sustainable businesses, including tourism, hospitality, green enterprises, and digital industries. Furthermore, these investments generate high-quality, sustainable jobs, which, in turn, improve labor and environmental standards in Cambodia.

Driesmans hinted at forthcoming positive developments for Cambodia following meetings between EU business leaders and the Prime Minister. He expressed his anticipation that companies would soon announce their plans. He believes that Cambodia possesses a wealth of attractive features for European investors, including a skilled labor force, a strategic geographical location, and a young population. He commended the fact that some investors who engaged with the Prime Minister have indicated their intent to increase their investments or return to Cambodia.

While Cambodia has enacted a progressive investment law in 2021, there remain challenges in implementing this legislation, as well as other pieces of legislation, such as the tax laws. Driesmans noted that addressing these issues is crucial to providing the business community with the predictability and regulatory stability needed to plan for the medium and long term.

“Everything but Arms” and Cambodia’s Ascent

Cambodia has ambitious plans to become a middle-income country by 2030 and a high-income country by 2050. However, as it progresses along this developmental trajectory, Cambodia will eventually lose preferential trade access granted by partner countries, including the European Union. Igor Driesmans acknowledged that Cambodia has benefited significantly from preferential access to the European market under the “Everything but Arms” (EBA) trade regime. This program has played a pivotal role in the growth of Cambodia’s manufacturing sector, enabling duty-free access for Cambodian goods to the European market.

Driesmans viewed Cambodia’s impending graduation from the status of a developing country to that of a middle-income country as a positive development. It signifies the nation’s progress and increasing prosperity. Nevertheless, it also implies changes in trade arrangements with the EU and other partners. As Cambodia graduates, it will lose the preferential access it currently enjoys under the EBA regime. Driesmans reassured that the measures and actions outlined earlier are designed to help Cambodia prepare for this transition and mitigate its impact.

Investing in Cambodia’s Youth

Driesmans pointed out that Cambodia boasts a young population, with 65 percent of its citizens under 30 years of age. This demographic potential presents a significant opportunity for the country’s future. The EU’s goal is to empower this young generation to play a vital role in Cambodian society, the economy, and the broader political discourse. To achieve this, the EU will support technical education to enhance employability, aligning with the objectives of the two Team Europe initiatives mentioned previously.

In addition to technical education, the EU aims to increase access to Erasmus Plus scholarships through the European Union Higher Education Fair and other related events. This would enable Cambodian students to access educational opportunities and enhance their skills and knowledge. Driesmans emphasized the importance of fostering student mobility within ASEAN and with the European Union for educational and research purposes. However, he acknowledged that the existing EU scholarship programs may not be sufficient to cater to Cambodia’s needs. Thus, the EU is committed to working on enhancing educational mobility within ASEAN and with the EU to ensure that Cambodian youth have access to quality education and research opportunities.

In summary, the European Union’s initiatives to support Cambodia’s green transition and sustainable trade demonstrate its commitment to the nation’s development and prosperity. These initiatives not only aim to strengthen Cambodia’s economic and environmental sustainability but also to prepare its youth for a brighter future. As Cambodia embarks on its journey towards becoming a high-income country, the EU stands ready to provide support and partnership in realizing these aspirations.

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