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Angkor TimesExperienced
Asked: February 20, 2025In: , , , ,

Facebook has recently announced a major change to its live video storage policy. As of now, all live videos on the platform will be automatically deleted after 30 days. This update has significant implications for Cambodian businesses, content creators, and ...Read more

Facebook has recently announced a major change to its live video storage policy. As of now, all live videos on the platform will be automatically deleted after 30 days. This update has significant implications for Cambodian businesses, content creators, and digital marketers who rely on Facebook Live for engagement and customer interaction.

Facebook’s New Live Video Policy: What Cambodian Businesses & Users Need to Know Facebook
Facebook’s New Live Video Policy: What Cambodian Businesses & Users Need to Know Facebook

What’s Changing?

  • 30-Day Limit on Live Videos: All newly created live videos can be replayed, downloaded, or shared for up to 30 days. After this period, they will be automatically deleted.
  • Older Live Videos Will Be Removed: Any previously recorded live videos that are more than 30 days old will also be deleted in phases over the coming months.
  • New Download & Transfer Tools: Facebook now provides tools to help users download or transfer their live videos to platforms like Dropbox or Google Drive.
  • Convert Live Videos to Reels: Users can clip highlights from live videos and repurpose them as Facebook Reels, which will not be deleted after 30 days.

Why Is Facebook Implementing This Change?

Facebook states that most views on live videos happen within the first few weeks, making long-term storage unnecessary for many users. This update also aligns with industry standards and encourages users to manage their content more actively.

What This Means for Cambodian Businesses & Content Creators

Facebook Live has been a key tool for businesses in Cambodia—especially SMEs, e-commerce sellers, and digital marketers—to engage with their audiences. With this new change, businesses must rethink their live video strategies. Here’s how:

1. Download & Store Important Live Videos

Businesses should proactively download any important live streams before the 30-day deadline. Facebook provides tools to download single videos or bulk download multiple videos via the Activity Log.

2. Transfer Videos to Cloud Storage

Facebook allows users to transfer live videos directly to cloud storage platforms like Google Drive and Dropbox. This ensures that businesses can keep their content accessible without relying on Facebook’s storage.

3. Repurpose Live Video Content

To make the most out of live videos before they expire, businesses can:

  • Convert key moments into Reels.
  • Edit and repost valuable sections as new content.
  • Share highlights across multiple social media channels like Instagram and YouTube.

4. Plan More Frequent Live Sessions

With live videos no longer available indefinitely, businesses should consider increasing the frequency of their live broadcasts to maintain engagement and brand visibility.

5. Leverage Third-Party Streaming Tools

To avoid losing valuable content, businesses can use third-party live streaming software that records and stores live videos independently of Facebook.

Adapting to the Change: Next Steps for Cambodian Businesses

  • Review your existing live videos: Download and store important past broadcasts before Facebook removes them.
  • Adjust your content strategy: Shift focus to short-form videos like Reels and Stories that remain on the platform.
  • Train your team: Educate staff on how to efficiently manage and repurpose live video content.
  • Explore alternative platforms: Consider using YouTube Live, Instagram Live, or TikTok Live for long-term content storage.

Final Thoughts

While this new policy presents challenges, it also encourages businesses to be more strategic in their content creation. Cambodian businesses and content creators who adapt quickly can continue to maximize their reach and engagement on Facebook. By leveraging new tools and repurposing content effectively, they can stay ahead in the evolving digital landscape.

For more details on saving or transferring your live videos, visit Facebook’s Help Center.

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Angkor Times
Angkor TimesExperienced
Asked: February 20, 2025In: , , ,

Measuring social media impact in Cambodia is rapidly evolving. In 2025, business owners, digital marketers, and Facebook users must go beyond vanity metrics like likes and followers to track real engagement and conversion. With shifting algorithms, increasing privacy regulations, and ...Read more

Measuring social media impact in Cambodia is rapidly evolving. In 2025, business owners, digital marketers, and Facebook users must go beyond vanity metrics like likes and followers to track real engagement and conversion. With shifting algorithms, increasing privacy regulations, and new technologies like AI-powered analytics, brands need to adopt new strategies to stay ahead.

How Brands Are Measuring Social Media Impact in Cambodia: Key Trends for 2025
How Brands Are Measuring Social Media Impact in Cambodia: Key Trends for 2025

The Shift from Vanity Metrics to Meaningful Engagement

Traditionally, brands in Cambodia focused on surface-level social media metrics: likes, shares, and follower counts. While these numbers provided quick insights, they didn’t show how well a brand was truly connecting with its audience.

Today, social media algorithms prioritize content that fosters meaningful engagement. This means businesses must track deeper performance indicators like:

  • Comments & Sentiment Analysis – Understanding how users react to content and identifying trends in feedback.
  • Click-Through Rates (CTR) – Measuring how effectively posts drive traffic to websites or landing pages.
  • Conversions & Sales Attribution – Linking social media efforts to actual business results, such as sign-ups, purchases, or inquiries.
  • Customer Retention & Loyalty Metrics – Tracking repeat engagement and how often users return to interact with a brand.

Adapting to Cambodia’s Digital Marketing Landscape

Cambodia has seen a surge in social media use, particularly on Facebook, TikTok, and Telegram. However, digital marketers must adapt to recent changes in platform policies and data privacy regulations.

1. Facebook’s Algorithm Updates

  • Organic reach is declining, meaning brands need to create content that sparks discussions and shares.
  • Video content, particularly short-form videos, is outperforming static posts.
  • Facebook is favoring content that keeps users on the platform (e.g., Facebook Shops, Reels, and in-platform messaging).

2. Data Privacy Regulations

  • Cambodian businesses must comply with evolving data privacy standards, affecting how customer data is collected and used.
  • Retargeting and personalized ads are becoming more complex, requiring brands to invest in first-party data collection strategies (e.g., email marketing and loyalty programs).

Key Tools and Technologies for Measuring Social Media Impact

To track social media performance effectively, Cambodian businesses must embrace new tools:

1. AI-Driven Analytics

  • AI-powered tools help predict campaign performance before launch.
  • Automated insights can optimize content posting schedules for maximum engagement.

2. Social Listening Tools

  • Monitoring brand mentions and industry keywords helps businesses understand customer sentiment.
  • These tools can detect trends, track competitor performance, and provide real-time feedback on campaigns.

3. Integrated Dashboards

  • Platforms like Google Analytics, Meta Business Suite, and Hootsuite provide unified reporting.
  • Dashboards enable businesses to analyze the entire customer journey from discovery to conversion.

What Cambodian Business Owners Should Do Next?

To stay competitive in Cambodia’s digital landscape, brands must:

  1. Reevaluate Social Media Goals – Move beyond vanity metrics and focus on engagement, conversions, and customer retention.
  2. Leverage AI & Automation – Invest in smart analytics and social listening tools to refine content strategies.
  3. Adapt to Platform Changes – Stay updated with Facebook’s algorithm and privacy policy shifts.
  4. Strengthen Customer Relationships – Use personalized messaging and interactive content to deepen brand loyalty.

Conclusion

The way brands measure social media impact in Cambodia is evolving. Business owners and digital marketers must embrace advanced metrics, adapt to changing policies, and use technology to refine their strategies. By focusing on meaningful engagement and leveraging AI-powered tools, brands can drive real business results in 2025 and beyond.

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Angkor Times
Angkor TimesExperienced
Asked: February 11, 2025In:

TikTok’s Rise in Cambodia Social media has become an indispensable tool for businesses and marketers worldwide, and Cambodia is no exception. Among the various platforms available, TikTok has emerged as a dominant force in the country’s digital landscape. With its ...Read more

TikTok’s Rise in Cambodia

Social media has become an indispensable tool for businesses and marketers worldwide, and Cambodia is no exception. Among the various platforms available, TikTok has emerged as a dominant force in the country’s digital landscape. With its engaging short-form video content, interactive features, and massive user base, TikTok has revolutionized the way businesses promote their products and services in Cambodia.

Why TikTok is a Powerful Digital Marketing Tool in Cambodia?
Why TikTok is a Powerful Digital Marketing Tool in Cambodia?

Total Number of Users in 2024

According to data from Datareportal.com, TikTok’s advertisement reach in Cambodia has soared to an impressive 88.4%, making it the most influential platform for digital marketing in the country. As of 2024, TikTok boasts approximately 9.96 million users in Cambodia, trailing behind Facebook, which remains the most popular platform with 11.65 million users. However, TikTok’s rapid growth outpaces other social media platforms, positioning itself as a future leader in the Cambodian market.

Why Cambodians Love TikTok?

The popularity of TikTok in Cambodia can be attributed to several factors:

  1. Engaging Content Format – TikTok’s short-form videos are highly engaging and allow users to consume vast amounts of content quickly.
  2. User-Friendly Interface – The platform is easy to use, making it accessible to all age groups.
  3. Creative Expression – TikTok provides various filters, music, and effects that empower users to create unique and entertaining videos.
  4. Viral Trends – The platform encourages viral challenges and trends that captivate Cambodian users.
  5. Monetization Opportunities – Many Cambodian content creators use TikTok to earn income through sponsorships and advertisements.

Digital Marketing in Cambodia

As the digital landscape continues to evolve, businesses in Cambodia have embraced social media marketing as an essential strategy for reaching their target audiences. Traditional marketing methods, such as billboards and television ads, are still relevant, but digital marketing offers a cost-effective, measurable, and highly engaging alternative.

Why TikTok is a Good Digital Marketing Tool in Cambodia?

Why Cambodians Love TikTok?
Why Cambodians Love TikTok?

TikTok’s unparalleled reach and engagement levels make it a vital tool for businesses aiming to establish a strong online presence in Cambodia. Here’s why:

  1. Massive Advertising Reach
    • TikTok dominates the digital marketing space with an advertisement reach of 88.4% in Cambodia.
    • In comparison, Facebook’s advertisement reach is 68.4%, Instagram 19.1%, LinkedIn 3.8%, and X (formerly Twitter) 3.2% (Khmer Times).
  2. Rapid Growth and Engagement
    • Between 2023 and 2024, TikTok’s potential ad reach in Cambodia grew by 2.9 million users (41%), surpassing the 1.2 million increase (11%) of Meta platforms.
    • This trend suggests that TikTok may overtake Facebook as the top digital marketing platform in Cambodia in the coming years.
  3. Algorithm Advantage
    • Unlike Facebook and Instagram, TikTok’s algorithm favors engaging content over follower count.
    • This gives small businesses and micro-influencers a fair chance to reach a large audience without needing a massive following.
  4. High Conversion Rates
    • TikTok’s interactive features, such as shoppable ads, direct links, and live streams, allow businesses to convert viewers into customers effortlessly.
    • Cambodian brands leveraging TikTok ads report higher engagement rates compared to other platforms.
  5. Targeting Gen Z and Millennials
    • TikTok is particularly popular among Gen Z and Millennials, who make up a significant portion of Cambodia’s tech-savvy population.
    • Brands looking to connect with younger consumers find TikTok to be the most effective platform.
  6. Cost-Effective Advertising
    • Compared to Facebook and Google Ads, TikTok ads provide higher engagement rates at a lower cost per click (CPC).
    • Small businesses in Cambodia can achieve high visibility without large marketing budgets.
  7. Influencer Marketing Potential
    • TikTok has nurtured a growing community of Cambodian influencers, making it easier for brands to collaborate with content creators for promotions.
    • Influencer-led marketing campaigns tend to feel more authentic and relatable to audiences.
  8. Integration with E-Commerce
    • TikTok has partnered with various e-commerce platforms, allowing Cambodian businesses to sell directly through TikTok Shop.
    • This integration simplifies the buying process and enhances user convenience.
  9. Localized Content Appeal
    • Cambodian users love culturally relevant content, and TikTok’s features allow brands to create customized campaigns tailored to local preferences.
    • Popular themes include Khmer New Year celebrations, traditional dances, and Cambodian street food.
  10. Mobile-First Approach
    • With Cambodia’s increasing mobile penetration rate, TikTok’s mobile-first nature aligns perfectly with how Cambodians consume digital content.
    • Many businesses prioritize TikTok over desktop-based marketing channels.

Expert Insights on TikTok Marketing in Cambodia

Tarun Dhawan, Managing Director of Moblaze, a leading digital marketing agency in Cambodia, emphasizes TikTok’s strategic advantages:

“Today, TikTok is the preferred choice for brands that aim to connect with Gen Z and Millennials in Cambodia and across Southeast Asia. TikTok’s algorithm favors engaging content rather than follower count, giving even smaller businesses a chance to make an impact.”

He also highlights the global landscape:

“While brands with a heavy reliance on the U.S. market may reassess their investments in TikTok, Southeast Asian businesses remain committed to the platform. TikTok’s dominance in the region is unlikely to fade unless there’s a direct regulatory threat.”

Future of TikTok in Cambodia

Despite global concerns regarding TikTok’s data security and potential bans in some countries, Cambodia’s digital marketing industry continues to thrive on the platform. As more businesses recognize TikTok’s power in driving engagement, brand awareness, and sales, its influence is expected to grow further in the coming years.

Is TikTok the Ultimate Digital Marketing Tool in Cambodia?

With its massive reach, high engagement rates, and cost-effective advertising solutions, TikTok has undoubtedly transformed the digital marketing landscape in Cambodia. While Facebook still leads in user numbers, TikTok’s rapid growth suggests it could become the dominant platform for brands in the near future.

What do you think? Is TikTok the best digital marketing tool in Cambodia, or do other platforms still hold an edge? Share your thoughts in the comments!

References

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