Category: Skills

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Angkor Times
Angkor TimesExperienced
Asked: February 20, 2025In: , , ,

Measuring social media impact in Cambodia is rapidly evolving. In 2025, business owners, digital marketers, and Facebook users must go beyond vanity metrics like likes and followers to track real engagement and conversion. With shifting algorithms, increasing privacy regulations, and ...Read more

Measuring social media impact in Cambodia is rapidly evolving. In 2025, business owners, digital marketers, and Facebook users must go beyond vanity metrics like likes and followers to track real engagement and conversion. With shifting algorithms, increasing privacy regulations, and new technologies like AI-powered analytics, brands need to adopt new strategies to stay ahead.

How Brands Are Measuring Social Media Impact in Cambodia: Key Trends for 2025
How Brands Are Measuring Social Media Impact in Cambodia: Key Trends for 2025

The Shift from Vanity Metrics to Meaningful Engagement

Traditionally, brands in Cambodia focused on surface-level social media metrics: likes, shares, and follower counts. While these numbers provided quick insights, they didn’t show how well a brand was truly connecting with its audience.

Today, social media algorithms prioritize content that fosters meaningful engagement. This means businesses must track deeper performance indicators like:

  • Comments & Sentiment Analysis – Understanding how users react to content and identifying trends in feedback.
  • Click-Through Rates (CTR) – Measuring how effectively posts drive traffic to websites or landing pages.
  • Conversions & Sales Attribution – Linking social media efforts to actual business results, such as sign-ups, purchases, or inquiries.
  • Customer Retention & Loyalty Metrics – Tracking repeat engagement and how often users return to interact with a brand.

Adapting to Cambodia’s Digital Marketing Landscape

Cambodia has seen a surge in social media use, particularly on Facebook, TikTok, and Telegram. However, digital marketers must adapt to recent changes in platform policies and data privacy regulations.

1. Facebook’s Algorithm Updates

  • Organic reach is declining, meaning brands need to create content that sparks discussions and shares.
  • Video content, particularly short-form videos, is outperforming static posts.
  • Facebook is favoring content that keeps users on the platform (e.g., Facebook Shops, Reels, and in-platform messaging).

2. Data Privacy Regulations

  • Cambodian businesses must comply with evolving data privacy standards, affecting how customer data is collected and used.
  • Retargeting and personalized ads are becoming more complex, requiring brands to invest in first-party data collection strategies (e.g., email marketing and loyalty programs).

Key Tools and Technologies for Measuring Social Media Impact

To track social media performance effectively, Cambodian businesses must embrace new tools:

1. AI-Driven Analytics

  • AI-powered tools help predict campaign performance before launch.
  • Automated insights can optimize content posting schedules for maximum engagement.

2. Social Listening Tools

  • Monitoring brand mentions and industry keywords helps businesses understand customer sentiment.
  • These tools can detect trends, track competitor performance, and provide real-time feedback on campaigns.

3. Integrated Dashboards

  • Platforms like Google Analytics, Meta Business Suite, and Hootsuite provide unified reporting.
  • Dashboards enable businesses to analyze the entire customer journey from discovery to conversion.

What Cambodian Business Owners Should Do Next?

To stay competitive in Cambodia’s digital landscape, brands must:

  1. Reevaluate Social Media Goals – Move beyond vanity metrics and focus on engagement, conversions, and customer retention.
  2. Leverage AI & Automation – Invest in smart analytics and social listening tools to refine content strategies.
  3. Adapt to Platform Changes – Stay updated with Facebook’s algorithm and privacy policy shifts.
  4. Strengthen Customer Relationships – Use personalized messaging and interactive content to deepen brand loyalty.

Conclusion

The way brands measure social media impact in Cambodia is evolving. Business owners and digital marketers must embrace advanced metrics, adapt to changing policies, and use technology to refine their strategies. By focusing on meaningful engagement and leveraging AI-powered tools, brands can drive real business results in 2025 and beyond.

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Angkor Times
Angkor TimesExperienced
Asked: February 18, 2025In:

The Quick Impact Project (QIP) is a special initiative under India’s Mekong-Ganga Cooperation (MGC) framework, designed to promote socio-economic development in partner countries like Cambodia. The program focuses on small-scale, high-impact projects that can be completed within a short timeframe, ...Read more

The Quick Impact Project (QIP) is a special initiative under India’s Mekong-Ganga Cooperation (MGC) framework, designed to promote socio-economic development in partner countries like Cambodia. The program focuses on small-scale, high-impact projects that can be completed within a short timeframe, delivering tangible benefits to local communities. These projects cover key sectors such as education, healthcare, women’s empowerment, sanitation, and agriculture, contributing to sustainable development.

Quick Impact Project in Cambodia
Quick Impact Project in Cambodia

One of the recent QIP initiatives in Cambodia is the establishment of a Science Library in Battambang province’s Ratanak Mondul district. This project, announced by the Indian Embassy in Cambodia, marks another step in the ongoing collaboration between India and Cambodia in fostering educational and scientific development.

Indian Embassy Announces New Battambang Science Library Project

On February 17, the Indian Embassy in Cambodia signed a Memorandum of Understanding (MoU) with the Ministry of Industry, Science, Technology, and Innovation to establish a Science Library in Battambang province’s Ratanak Mondul district. This initiative falls under India’s Quick Impact Project Scheme, further strengthening bilateral cooperation in education and innovation.

A Science Library to Inspire Young Minds

According to the embassy, the new library will feature a diverse collection of science books, scientific instruments, and engaging design elements. Its primary goal is to inspire children to develop a passion for reading, exploration, and hands-on scientific experimentation.

Through promotional campaigns and outreach efforts, the initiative aims to attract the involvement of teachers, parents, and local authorities to foster a vibrant and accessible science learning environment. The library is expected to serve as a hub for knowledge and creativity, encouraging students to explore STEM (Science, Technology, Engineering, and Mathematics) fields.

India’s Commitment to STEM Education in Cambodia

During the signing ceremony, Indian Ambassador Vanlalvawna Bawitlung emphasized the growing importance of STEM education in today’s world. He expressed his confidence that the new facility would serve as a bridge to enhance learning opportunities for students by providing them with a conducive space to explore and experiment.

The ambassador also reiterated India’s development cooperation philosophy, which is rooted in principles of mutual growth and partnership. He assured that India’s projects in Cambodia are carefully aligned with the developmental goals of the country.

Cambodian Government Welcomes the Initiative

Cambodia’s Minister of Industry, Science, Technology, and Innovation, Hem Vanndy, welcomed the MoU as a significant step toward strengthening cooperation in science, technology, and innovation. He reaffirmed the ministry’s commitment to exploring further collaboration opportunities under the Quick Impact Project framework.

Vanndy also expressed his belief that the Science Library would serve as an incubator for bright and promising students in Ratanak Mondul, equipping them with the necessary knowledge and skills for future success.

India’s Quick Impact Project (QIP) in Cambodia

The Science Library is just one example of India’s ongoing Quick Impact Projects in Cambodia. Under the QIP Scheme of the Mekong-Ganga Cooperation (MGC), India provides grant assistance for 10 projects annually in Cambodia, focusing on key development sectors.

To date, India has sanctioned 60 Quick Impact Projects in Cambodia, with 42 successfully completed and 18 currently in progress. These projects have had a significant impact on improving education, healthcare, sanitation, and women’s empowerment across the country.

Conclusion

The establishment of a Science Library in Battambang is a testament to the strong and growing partnership between India and Cambodia. Through the Quick Impact Project Scheme, India continues to support Cambodia’s socio-economic development by investing in key sectors that directly benefit local communities.

As STEM education becomes increasingly vital in today’s technological world, initiatives like this Science Library provide Cambodian students with the resources and inspiration needed to pursue careers in science and innovation. With more Quick Impact Projects in the pipeline, Cambodia and India are set to deepen their cooperation, bringing transformative changes to local communities.

What do you think about this initiative? Share your thoughts in the comments!

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Angkor Times
Angkor TimesExperienced
Asked: February 17, 2025In: , , ,

Poverty Gap in Cambodia: A Growing Concern for Business and Social Development. The widening gap between the rich and poor in Cambodia has raised alarms among business leaders, investors, policymakers, and social development advocates. While Cambodia has experienced remarkable economic growth ...Read more

Poverty Gap in Cambodia: A Growing Concern for Business and Social Development.

The widening gap between the rich and poor in Cambodia has raised alarms among business leaders, investors, policymakers, and social development advocates. While Cambodia has experienced remarkable economic growth over the past two decades, income inequality remains a persistent challenge, creating socio-economic barriers that affect business sustainability, investment opportunities, and overall development.

Phnom Penh from Top Views 2025

The Growing Divide

A recent Oxfam report has highlighted a global trend in which the wealthiest individuals continue to accumulate vast amounts of wealth, while those living in poverty struggle with rising living costs, debt burdens, and limited opportunities. Cambodia mirrors this global issue, with the disparity between the affluent and the underprivileged becoming more pronounced.

The report revealed that in 2024, the world saw an increase in billionaires, with their collective wealth rising by $2 trillion. In Cambodia, economic growth has not translated into equitable wealth distribution, leaving vulnerable groups, particularly informal workers, in precarious financial situations.

Income Inequality in Cambodia

Despite steady economic expansion, the reality for many Cambodians remains challenging. The official minimum wage for garment workers in 2025 is set at $208 per month—far below the demands of labor unions and insufficient to keep pace with inflation and rising living costs. This issue is further exacerbated by wage disparities across sectors, particularly affecting women in tourism and construction, who often earn $5 less per day than their male counterparts.

According to the Ministry of Labour and Vocational Training, Cambodia’s economy grew by 5.3 percent in 2024, with garment and manufacturing exports increasing by 23.5 percent. Over 100 new factories were established, generating over 100,000 new jobs. However, these economic gains have not significantly improved the financial security of informal workers, who earn around 30,000 riel ($7.80) per day—barely enough to sustain a family.

Challenges Faced by Informal Workers

Informal sector workers, including food cart vendors, market sellers, and construction laborers, face multiple hardships, including:

  • Declining income levels and job security
  • Mounting debt from microfinance institutions and informal lenders
  • Loss of land and property due to weak social justice protections
  • Health risks and lack of adequate healthcare
  • Psychological stress due to economic pressure and unstable living conditions

According to Vorn Pov, President of the Independent Association of Informal Economics, the absence of business opportunities and social justice perpetuates economic disparity in Cambodia. He argues that while wealthier individuals benefit from government support and land concessions, the poor are often excluded from economic growth and struggle to maintain stable livelihoods.

Government and Policy Responses

The Cambodian government has implemented various initiatives to address poverty and promote economic growth, including:

  • Expanding vocational and technical training programs
  • Collaborating with private enterprises to create job opportunities
  • Strengthening the National Social Security Fund (NSSF) for informal workers
  • Encouraging foreign investment to boost industrial growth

However, experts argue that these measures are insufficient without a concrete policy on a national living wage. Khun Tharo, Programme Manager at the Centre of Alliance of Labour and Human Rights (CENTRAL), emphasized that many workers depend on overtime and additional benefits to make ends meet, leading to increased stress and mental health issues.

Key Recommendations to Reduce the Poverty Gap

To achieve more inclusive economic growth and reduce the poverty gap, stakeholders must focus on the following key actions:

  1. Establish a National Living Wage – Conducting a comprehensive study on living costs and implementing a wage policy that ensures a dignified standard of living for all workers.
  2. Enhance Social Protection – Expanding access to healthcare, education, and housing assistance for low-income individuals.
  3. Promote Business and Investment in Vulnerable Communities – Encouraging entrepreneurship and SME growth to create sustainable employment opportunities.
  4. Strengthen Social Justice and Governance – Implementing policies that protect vulnerable groups from land dispossession and financial exploitation.
  5. Support Gender Equality in the Workplace – Bridging the gender wage gap and ensuring fair compensation across all industries.

Conclusion

Cambodia’s economic growth presents significant opportunities for investment and business expansion, but the growing poverty gap remains a critical issue that must be addressed. For businesses, investors, and policymakers, ensuring economic inclusivity is not only a moral obligation but also a strategic necessity for long-term stability and development. By implementing policies that promote fair wages, social justice, and equal opportunities, Cambodia can work towards a more balanced and prosperous future for all.

What are your thoughts on the widening poverty gap in Cambodia? Share your insights in the comments below.

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Angkor Times
Angkor TimesExperienced
Asked: February 11, 2025In:

TikTok’s Rise in Cambodia Social media has become an indispensable tool for businesses and marketers worldwide, and Cambodia is no exception. Among the various platforms available, TikTok has emerged as a dominant force in the country’s digital landscape. With its ...Read more

TikTok’s Rise in Cambodia

Social media has become an indispensable tool for businesses and marketers worldwide, and Cambodia is no exception. Among the various platforms available, TikTok has emerged as a dominant force in the country’s digital landscape. With its engaging short-form video content, interactive features, and massive user base, TikTok has revolutionized the way businesses promote their products and services in Cambodia.

Why TikTok is a Powerful Digital Marketing Tool in Cambodia?
Why TikTok is a Powerful Digital Marketing Tool in Cambodia?

Total Number of Users in 2024

According to data from Datareportal.com, TikTok’s advertisement reach in Cambodia has soared to an impressive 88.4%, making it the most influential platform for digital marketing in the country. As of 2024, TikTok boasts approximately 9.96 million users in Cambodia, trailing behind Facebook, which remains the most popular platform with 11.65 million users. However, TikTok’s rapid growth outpaces other social media platforms, positioning itself as a future leader in the Cambodian market.

Why Cambodians Love TikTok?

The popularity of TikTok in Cambodia can be attributed to several factors:

  1. Engaging Content Format – TikTok’s short-form videos are highly engaging and allow users to consume vast amounts of content quickly.
  2. User-Friendly Interface – The platform is easy to use, making it accessible to all age groups.
  3. Creative Expression – TikTok provides various filters, music, and effects that empower users to create unique and entertaining videos.
  4. Viral Trends – The platform encourages viral challenges and trends that captivate Cambodian users.
  5. Monetization Opportunities – Many Cambodian content creators use TikTok to earn income through sponsorships and advertisements.

Digital Marketing in Cambodia

As the digital landscape continues to evolve, businesses in Cambodia have embraced social media marketing as an essential strategy for reaching their target audiences. Traditional marketing methods, such as billboards and television ads, are still relevant, but digital marketing offers a cost-effective, measurable, and highly engaging alternative.

Why TikTok is a Good Digital Marketing Tool in Cambodia?

Why Cambodians Love TikTok?
Why Cambodians Love TikTok?

TikTok’s unparalleled reach and engagement levels make it a vital tool for businesses aiming to establish a strong online presence in Cambodia. Here’s why:

  1. Massive Advertising Reach
    • TikTok dominates the digital marketing space with an advertisement reach of 88.4% in Cambodia.
    • In comparison, Facebook’s advertisement reach is 68.4%, Instagram 19.1%, LinkedIn 3.8%, and X (formerly Twitter) 3.2% (Khmer Times).
  2. Rapid Growth and Engagement
    • Between 2023 and 2024, TikTok’s potential ad reach in Cambodia grew by 2.9 million users (41%), surpassing the 1.2 million increase (11%) of Meta platforms.
    • This trend suggests that TikTok may overtake Facebook as the top digital marketing platform in Cambodia in the coming years.
  3. Algorithm Advantage
    • Unlike Facebook and Instagram, TikTok’s algorithm favors engaging content over follower count.
    • This gives small businesses and micro-influencers a fair chance to reach a large audience without needing a massive following.
  4. High Conversion Rates
    • TikTok’s interactive features, such as shoppable ads, direct links, and live streams, allow businesses to convert viewers into customers effortlessly.
    • Cambodian brands leveraging TikTok ads report higher engagement rates compared to other platforms.
  5. Targeting Gen Z and Millennials
    • TikTok is particularly popular among Gen Z and Millennials, who make up a significant portion of Cambodia’s tech-savvy population.
    • Brands looking to connect with younger consumers find TikTok to be the most effective platform.
  6. Cost-Effective Advertising
    • Compared to Facebook and Google Ads, TikTok ads provide higher engagement rates at a lower cost per click (CPC).
    • Small businesses in Cambodia can achieve high visibility without large marketing budgets.
  7. Influencer Marketing Potential
    • TikTok has nurtured a growing community of Cambodian influencers, making it easier for brands to collaborate with content creators for promotions.
    • Influencer-led marketing campaigns tend to feel more authentic and relatable to audiences.
  8. Integration with E-Commerce
    • TikTok has partnered with various e-commerce platforms, allowing Cambodian businesses to sell directly through TikTok Shop.
    • This integration simplifies the buying process and enhances user convenience.
  9. Localized Content Appeal
    • Cambodian users love culturally relevant content, and TikTok’s features allow brands to create customized campaigns tailored to local preferences.
    • Popular themes include Khmer New Year celebrations, traditional dances, and Cambodian street food.
  10. Mobile-First Approach
    • With Cambodia’s increasing mobile penetration rate, TikTok’s mobile-first nature aligns perfectly with how Cambodians consume digital content.
    • Many businesses prioritize TikTok over desktop-based marketing channels.

Expert Insights on TikTok Marketing in Cambodia

Tarun Dhawan, Managing Director of Moblaze, a leading digital marketing agency in Cambodia, emphasizes TikTok’s strategic advantages:

“Today, TikTok is the preferred choice for brands that aim to connect with Gen Z and Millennials in Cambodia and across Southeast Asia. TikTok’s algorithm favors engaging content rather than follower count, giving even smaller businesses a chance to make an impact.”

He also highlights the global landscape:

“While brands with a heavy reliance on the U.S. market may reassess their investments in TikTok, Southeast Asian businesses remain committed to the platform. TikTok’s dominance in the region is unlikely to fade unless there’s a direct regulatory threat.”

Future of TikTok in Cambodia

Despite global concerns regarding TikTok’s data security and potential bans in some countries, Cambodia’s digital marketing industry continues to thrive on the platform. As more businesses recognize TikTok’s power in driving engagement, brand awareness, and sales, its influence is expected to grow further in the coming years.

Is TikTok the Ultimate Digital Marketing Tool in Cambodia?

With its massive reach, high engagement rates, and cost-effective advertising solutions, TikTok has undoubtedly transformed the digital marketing landscape in Cambodia. While Facebook still leads in user numbers, TikTok’s rapid growth suggests it could become the dominant platform for brands in the near future.

What do you think? Is TikTok the best digital marketing tool in Cambodia, or do other platforms still hold an edge? Share your thoughts in the comments!

References

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Angkor Times
Angkor TimesExperienced
Asked: January 9, 2025In:

Top 10 Extremely Dangerous Mistakes to Avoid When Using a Refrigerator. Read more

Top 10 Extremely Dangerous Mistakes to Avoid When Using a Refrigerator.

A burning refrigerator in a kitchen with a fire coming out of it

A refrigerator is an essential appliance in every household, but it can become a source of danger if not used correctly. Here are the top 10 mistakes to avoid to ensure safety and efficiency.

1. Placing the Refrigerator Too Close to Heat-Generating Devices

Positioning your refrigerator next to heat sources such as gas stoves, microwaves, or ovens can cause overheating and even explosions. The proximity to heat increases the workload on the refrigerator’s cooling system, leading to potential malfunctions. Ensure at least a few inches of space around your refrigerator to allow proper ventilation.

2. Using an Old, Poorly Maintained Refrigerator

An old refrigerator that has not been regularly serviced can become a hazard. Issues such as clogged capillary tubes and faulty compressors can increase pressure inside the refrigerator, leading to reduced efficiency and potential explosions. Regular maintenance and timely replacement of outdated appliances are crucial.

Tip: Schedule professional maintenance checks annually and consider replacing refrigerators that show signs of wear and tear, such as continuous noise or ice buildup.

3. Storing Carbonated Drinks or Alcohol in the Freezer

Storing carbonated beverages or alcohol in the freezer can be a recipe for disaster. These liquids can expand and cause the container to explode due to pressure changes. This not only risks damage to your refrigerator but also personal injury.

Tip: Chill carbonated drinks and alcohol in the refrigerator section or use a rapid beverage cooler for safe cooling.

4. Ignoring Gas and Electrical Leaks

Gas leaks combined with electrical issues can result in dangerous explosions. The sturdy steel shell of a refrigerator’s gas tank may develop leaks, and if an electrical short circuit occurs simultaneously, it can ignite the gas.

Tip: Regularly inspect the refrigerator for any gas or electrical issues. If you smell gas or notice sparking, turn off the appliance and call a technician immediately.

5. Overloading a Single Outlet

Plugging multiple devices into the same outlet as your refrigerator can lead to electrical overloads and short circuits. This can cause fires, especially if the outlet is not designed to handle high power loads.

Tip: Use a dedicated outlet for your refrigerator and avoid overloading power strips or extension cords.

6. Using Insect Repellents Near the Refrigerator

Chemicals from insect repellents or hairspray can react with electrical sparks from the refrigerator, causing an explosion. Keep these substances away from the appliance.

Tip: Store flammable sprays in a separate area and ensure proper ventilation when using them nearby.

7. Blocking Air Vents

Blocking the air vents inside the refrigerator can hinder air circulation, causing uneven cooling and increased strain on the compressor. This can lead to overheating and potential failure.

Tip: Keep the vents clear by not overloading the refrigerator and organizing items to allow free air circulation.

8. Failing to Defrost Regularly

Ice buildup in the freezer can reduce efficiency and increase energy consumption. It can also block essential components, leading to potential mechanical failures.

Tip: Manually defrost the freezer periodically or choose models with automatic defrost features.

9. Placing Hot Food Directly Inside

Placing hot food directly into the refrigerator can raise the internal temperature, forcing the appliance to work harder and potentially causing mechanical strain.

Tip: Allow hot food to cool to room temperature before refrigerating to maintain optimal performance.

10. Not Using a Surge Protector

Power surges can damage the electrical components of a refrigerator, leading to malfunction or short circuits.

Tip: Invest in a surge protector for your refrigerator to safeguard it from power fluctuations.

Additional Safety Tips

  • Read the Manual: Always follow the manufacturer’s instructions for safe use and maintenance.
  • Keep It Clean: Regularly clean the coils and interior to prevent dust buildup and ensure efficient operation.
  • Check Seals: Ensure the door seals are tight to maintain cooling efficiency and prevent energy waste.

By avoiding these mistakes and following the tips provided, you can ensure your refrigerator operates safely and efficiently, prolonging its lifespan and reducing the risk of accidents.

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