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Angkor Times
Angkor TimesExperienced
Asked: March 13, 2025In: , , , ,

Marketing is evolving rapidly, and staying ahead of the latest trends is crucial for businesses looking to maintain a competitive edge. As we approach 2025, new technologies, consumer behaviors, and digital innovations are shaping the marketing landscape. In this article, ...Read more

Marketing is evolving rapidly, and staying ahead of the latest trends is crucial for businesses looking to maintain a competitive edge. As we approach 2025, new technologies, consumer behaviors, and digital innovations are shaping the marketing landscape. In this article, we’ll explore the top seven marketing trends that businesses need to embrace to succeed in the coming year.

Top 7 Marketing Trends You Need To Know in 2025
Top 7 Marketing Trends You Need To Know in 2025

1. AI-Powered Marketing Strategies

Artificial Intelligence (AI) is revolutionizing marketing by automating processes, personalizing content, and optimizing campaigns. AI-driven tools help businesses analyze consumer data, predict trends, and enhance customer experiences in real time. According to recent reports, 64% of marketers are increasing their investment in AI-powered marketing solutions.

Actionable Tip: Leverage AI for content generation, customer segmentation, and predictive analytics. Tools like ChatGPT, Jasper AI, and HubSpot AI can streamline marketing efforts and improve efficiency.

2. The Growth of Influencer and Creator Marketing

Influencer marketing is no longer limited to B2C brands. B2B businesses are now collaborating with industry experts and micro-influencers to build credibility and trust. LinkedIn reports that 61% of B2B marketers plan to increase their influencer marketing budgets in 2025.

Actionable Tip: Identify niche influencers in your industry and partner with them to create authentic, engaging content that resonates with your target audience.

3. Short-Form Video Content Will Dominate

Short-form videos continue to dominate digital platforms, with platforms like TikTok, YouTube Shorts, and Instagram Reels gaining massive popularity. Studies show that 55% of B2B marketers report the highest ROI from short-form video content, while 63% of buyers rely on video content for purchase decisions.

Actionable Tip: Create short, engaging videos showcasing product features, customer testimonials, and industry insights. Leverage platforms like LinkedIn Video and TikTok for Business to expand reach.

4. The Rise of Interactive and Immersive Experiences

With advancements in AR (Augmented Reality) and VR (Virtual Reality), brands are focusing on creating immersive marketing experiences. Interactive content, such as AR filters, 360-degree videos, and virtual showrooms, is becoming more common as customers seek engaging digital experiences.

Actionable Tip: Incorporate AR filters on social media platforms or create virtual product demos to give consumers a hands-on experience before purchasing.

5. Personalized and Data-Driven Marketing

Consumers expect hyper-personalized content tailored to their preferences. With advancements in AI and machine learning, businesses can now analyze customer data to deliver highly targeted marketing messages. A report by McKinsey states that personalized marketing can increase ROI by 20%.

Actionable Tip: Use CRM and AI-driven analytics to segment your audience and personalize email marketing, product recommendations, and social media ads.

6. The Shift Toward Sustainable and Ethical Marketing

Consumers are increasingly prioritizing brands that align with sustainability and ethical practices. Businesses must showcase their commitment to environmental and social responsibility through transparent marketing efforts.

Actionable Tip: Highlight sustainability initiatives, ethical sourcing, and corporate social responsibility in your marketing campaigns. Use eco-friendly packaging and carbon-neutral practices to appeal to conscious consumers.

7. The Evolution of SEO and Voice Search

SEO is evolving with AI-driven search engines and voice-activated assistants like Google Assistant and Alexa. More users are searching using voice commands, changing the way content needs to be optimized.

Actionable Tip: Optimize content for voice search by using conversational keywords and FAQ-style content. Ensure your website loads quickly and is mobile-friendly to rank higher on search engines.

Conclusion

The marketing landscape in 2025 will be defined by AI innovations, influencer collaborations, immersive experiences, and personalized content. By staying ahead of these trends, businesses can create impactful campaigns and build stronger connections with their audiences.

Are you ready to take your marketing strategy to the next level? Contact us today to explore customized solutions tailored to your business needs!

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Angkor Times
Angkor TimesExperienced
Asked: March 10, 2025In: , ,

Google has introduced a new feature for Google Business Profiles that allows businesses to generate QR codes linking directly to their review pages. This update simplifies the process of collecting customer feedback and makes it easier for businesses to enhance ...Read more

Google has introduced a new feature for Google Business Profiles that allows businesses to generate QR codes linking directly to their review pages. This update simplifies the process of collecting customer feedback and makes it easier for businesses to enhance their online presence.

Google Business Profile Update-QR Codes for Review Pages
Google Business Profile Update-QR Codes for Review Pages

How the QR Code Feature Works

With this new update, businesses can now generate a unique QR code that directs customers straight to their Google review page. This feature, accessible via the Google Business Profile dashboard on desktop, eliminates the hassle of customers having to search for a business manually before leaving a review.

Google announced the update today on X:

You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews. On your desktop, go to your Business Profile and click on “ask for reviews”. Follow the instructions to generate a link or a QR code. Voila!

https://x.com/GoogleMyBiz/status/1896974056391631161

How to Generate a QR Code for Your Business

Creating a QR code for your business’s review page is simple. Follow these steps:

  1. Log in to your Google Business Profile dashboard on desktop.
  2. Click on the “Ask for Reviews” option.
  3. Follow the instructions to generate a direct link or a QR code.
  4. Share your QR code via Email, WhatsApp, Facebook, printed receipts, business cards, or in-store signage.

Why This Matters for Businesses

This update presents a new opportunity for businesses to increase their review count with minimal effort. QR codes are a convenient way to encourage customers to leave reviews by eliminating friction in the process. Businesses can now display QR codes at physical locations, include them in post-purchase emails, or attach them to receipts.

Benefits of This Update:

  • Higher Review Volume: By making the review process seamless, more customers will be encouraged to leave feedback.
  • Better Local Visibility: While reviews don’t directly impact search rankings, they do influence Google’s local pack, improving your business’s online presence.
  • Enhanced Customer Engagement: With easier access to review pages, businesses can build stronger relationships with their customers and improve service quality.

Customers Are More Willing to Write Reviews

A recent study by BrightLocal analyzed 15 years of data and found that customers are becoming more aware of the importance of reviews. Their willingness to leave reviews is increasing, provided they are given a strong reason and the right timing.

The study states:

“… despite the challenges of maintaining a consistent stream of new reviews, consumers are overwhelmingly willing to write one. It’s all about giving them a strong reason to do so (AKA a memorable experience) and catching them at the right time.”

However, the study also highlights that while customers are more inclined to leave reviews, they are also becoming more skeptical of overall review scores. Many consumers now consult alternative sources such as TikTok and YouTube for additional insights before making decisions.

Leveraging the QR Code Feature for Maximum Impact

To fully benefit from this feature, businesses should integrate QR codes strategically:

  • In-store: Place QR codes on posters, tables, or checkout counters to encourage on-the-spot reviews.
  • Post-purchase receipts: Adding a QR code to printed or digital receipts increases the likelihood of immediate customer feedback.
  • Social media & email campaigns: Sending QR codes via email or sharing them on social media platforms can help reach a broader audience.

Final Thoughts

Google’s new QR code feature for Business Profiles is a game-changer for businesses looking to boost their online credibility. By making it effortless for customers to leave reviews, businesses can improve their local SEO presence and enhance customer trust. However, businesses should also ensure their presence extends beyond Google reviews by engaging customers on alternative platforms like TikTok and YouTube.

Now is the perfect time to implement QR codes in your business strategy and take advantage of this streamlined approach to gathering customer feedback!

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Angkor Times
Angkor TimesExperienced
Asked: February 27, 2025In: , , , , , ,

Top Skills Cambodian Youth Need to Make Money Online! With the rise of digital technology and global connectivity, making money online has become more accessible than ever for Cambodian young people. Whether you are a student, a fresh graduate, or ...Read more

Top Skills Cambodian Youth Need to Make Money Online!

With the rise of digital technology and global connectivity, making money online has become more accessible than ever for Cambodian young people. Whether you are a student, a fresh graduate, or someone looking to change careers, learning the right digital skills can help you tap into online opportunities and generate income from anywhere.

Want to Make Money Online? Learn These Essential Skills!
Want to Make Money Online? Learn These Essential Skills!

This blog post explores the most important skills that young Cambodians should learn to succeed in the digital world.

1. Website Development

Website development is one of the most in-demand skills in the digital world. Businesses, organizations, and individuals need well-designed websites to establish their online presence, and developers can make money by building and maintaining these websites.

What You Need to Learn:

  • HTML, CSS, and JavaScript – These are the fundamental languages used to create and design websites.
  • WordPress Development – Many businesses use WordPress as their website platform, and learning how to customize themes and plugins can help you secure projects.
  • Frontend and Backend Development – Understanding frameworks like React.js, Vue.js (frontend), and Node.js, PHP, Python, or Laravel (backend) can boost your earning potential.
  • E-commerce Website Development – Platforms like Shopify, WooCommerce, and Magento are widely used for online stores, and mastering these can help you attract clients in need of e-commerce solutions.

How to Make Money:

  • Freelancing on platforms like Upwork, Fiverr, and Freelancer.
  • Building and selling website templates or themes.
  • Offering website maintenance services to businesses.
  • Creating and selling online courses on web development.

2. Mobile App Development

As more businesses and individuals use mobile apps for their services, the demand for mobile app developers is growing rapidly. Developing apps for Android and iOS can be a lucrative skill for young Cambodians.

What You Need to Learn:

  • Programming Languages – Learn Java, Kotlin (for Android), Swift (for iOS), or Flutter and React Native for cross-platform development.
  • UI/UX Design – Understanding user experience and interface design is crucial for creating successful mobile apps.
  • App Monetization Strategies – Learn about in-app purchases, advertisements, and subscription models.
  • Backend Development – Knowing how to create APIs and databases to support app functionality is essential.

How to Make Money:

  • Developing and selling apps on Google Play Store or Apple App Store.
  • Offering freelance app development services.
  • Creating custom apps for local businesses.
  • Developing apps for international clients on freelancing platforms.

3. Content Creation

Content creation is one of the most popular ways to make money online. If you enjoy creating videos, writing, or designing animations, you can monetize your skills in different ways.

What You Need to Learn:

  • Video Promotion & Editing – Tools like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve can help you create high-quality videos.
  • Animation – Learn software like Blender, After Effects, and Toon Boom to create animations.
  • Content Writing – Writing for blogs, websites, and e-books requires skills in research, SEO, and storytelling.
  • Social Media Content – Platforms like Facebook, TikTok, Instagram, and YouTube require engaging content to attract audiences.

How to Make Money:

  • Starting a YouTube channel and monetizing through ads and sponsorships.
  • Freelance content writing for blogs, websites, and businesses.
  • Creating and selling digital e-books and courses.
  • Offering video editing and animation services to businesses.

4. Digital Marketing

Businesses and brands need digital marketing strategies to grow their online presence, and skilled digital marketers are in high demand.

What You Need to Learn:

  • Social Media Management – Learn how to manage pages, create engaging content, and analyze performance metrics.
  • Online Community Management – Engaging with audiences and growing online communities.
  • Digital Marketing Strategy Development – Understanding market trends, competitors, and consumer behavior.
  • Online Advertising – Running ads on Facebook, Instagram, Google Ads, and TikTok Ads.
  • Search Engine Optimization (SEO) – Learning how to rank websites higher on Google search results.

How to Make Money:

  • Offering freelance digital marketing services to businesses.
  • Running social media accounts for companies and influencers.
  • Becoming an affiliate marketer and earning commissions on product sales.
  • Starting an online business and promoting your products through digital marketing strategies.

5. Graphic Design

Graphic design is another valuable skill that allows you to create visual content for businesses, social media, websites, and branding purposes.

What You Need to Learn:

  • Logo Design – Learn how to create professional logos using Adobe Illustrator, CorelDRAW, or Canva.
  • Company Profiles & Branding – Businesses need well-designed company profiles, business cards, and promotional materials.
  • Posters, Banners, and Social Media Graphics – Creating eye-catching visuals for online and offline marketing campaigns.
  • UI/UX Design – Designing user-friendly interfaces for websites and apps.

How to Make Money:

  • Freelancing on platforms like Fiverr and Upwork.
  • Selling design templates, logos, and business cards online.
  • Offering branding and design services to startups and businesses.
  • Creating and selling print-on-demand products like t-shirts, mugs, and posters on websites like Redbubble and Teespring.

Conclusion

The digital world offers endless opportunities for Cambodian young people to make money online. Whether you choose website development, mobile app development, content creation, digital marketing, or graphic design, mastering these skills can help you build a successful online career.

Start by learning one or more of these skills through free and paid online courses, practice consistently, and take advantage of freelancing platforms to find work. With dedication and continuous improvement, you can turn your skills into a reliable source of income and achieve financial independence.

What skill are you most interested in learning? Let us know in the comments below!

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Angkor Times
Angkor TimesExperienced
Asked: February 25, 2025In: , , , , , , ,

​In today’s digital age, the internet offers a plethora of opportunities to generate income remotely. However, success in the online marketplace requires more than just a desire to earn money; it demands a specific set of skills tailored to the ...Read more

​In today’s digital age, the internet offers a plethora of opportunities to generate income remotely. However, success in the online marketplace requires more than just a desire to earn money; it demands a specific set of skills tailored to the digital environment. Below, we explore essential skills that can empower you to monetize your talents online, each supplemented with real-world examples of individuals who have achieved remarkable success.​

Want to Earn Money Online? These 13 Skills Can Make You Rich!
Want to Earn Money Online? These 13 Skills Can Make You Rich!

1. Design Skills

Proficiency in design is a highly sought-after skill in the online marketplace. Businesses and individuals constantly seek creative professionals to craft visually appealing content, including posters, logos, and company profiles. With the right design skills, you can offer services remotely, catering to a global clientele.​

To embark on this path, start by mastering design software such as Adobe Creative Suite or free alternatives like GIMP. Building a strong portfolio is crucial; showcase your best work on platforms like Behance or Dribbble to attract potential clients. Freelance marketplaces such as Fiverr and Upwork provide avenues to connect with clients seeking design services.​

Consider the story of Harry Edwards, a young entrepreneur from Melbourne. At just 20 years old, Harry founded a company specializing in creating video ads for platforms like TikTok and Facebook. Despite initial setbacks, his company now generates over $1 million AUD annually. Harry’s journey underscores the potential of leveraging design skills in the digital realm. ​nypost.com+2thescottishsun.co.uk+2thescottishsun.co.uk+2

2. Content Creation Skills

The demand for engaging content has surged with the proliferation of digital media. Content creators produce videos, social media captions, and graphics that captivate audiences and drive engagement. This field offers diverse opportunities, from managing social media accounts to producing educational videos.​the-sun.com

To excel, familiarize yourself with content creation tools and platforms. Understanding audience analytics and trends is essential to create relevant and appealing content. Platforms like YouTube, TikTok, and Instagram serve as both canvases for your work and avenues for monetization through ad revenue and sponsorships.​

Take inspiration from individuals like Jenny, a mother of four who ventured into digital marketing. By creating valuable content and digital products, she scaled her side hustle to earn $6,000 a week, all without a formal degree. Her success highlights the accessibility and profitability of content creation in the online space. ​the-sun.com

3. Digital Marketing

Digital marketing encompasses strategies that promote products or services through digital channels. This includes managing social media pages, running online advertising campaigns, and engaging with online communities. Businesses increasingly rely on digital marketers to enhance their online presence and reach target audiences effectively.​

Developing expertise in areas like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing is vital. Certifications from platforms like Google and HubSpot can bolster your credibility. Freelancing platforms and direct outreach to businesses are effective ways to offer your services.​

Consider the example of Jelline Brands from the Netherlands. Starting at 19, Jelline offered services like writing product descriptions and creating video ads. By expanding her skill set and services, she transformed her side hustle into a seven-figure business by the age of 24. Her journey exemplifies the potential of digital marketing and content creation in building a lucrative online career. ​thescottishsun.co.uk

4. E-commerce

E-commerce involves selling products or services online, either through your own website or established platforms like Amazon and eBay. This field has seen exponential growth, offering entrepreneurs a chance to reach a global market without the overhead costs of a physical store.​

Success in e-commerce requires understanding market demand, sourcing quality products, and implementing effective marketing strategies. Utilizing social media and SEO can drive traffic to your online store. Additionally, models like dropshipping allow you to sell products without holding inventory, reducing initial investment risks.​thescottishsun.co.uk

For instance, many teenagers are capitalizing on e-commerce opportunities. A significant number of 12- to 18-year-olds are earning more money through digital channels than traditional employment. They engage in activities like selling clothes, streaming video games, and product reviews, showcasing the accessibility of e-commerce ventures for young entrepreneurs. ​the-sun.com+1nypost.com+1the-sun.com+1

5. Online Advertising

Online advertising specialists create and manage ad campaigns on platforms like Google Ads, Facebook, and Instagram. Their goal is to reach targeted audiences and convert views into sales or leads. With businesses allocating substantial budgets to online advertising, skilled professionals in this area are in high demand.​

To thrive, gain proficiency in analytics tools and understand audience segmentation. Staying updated with platform algorithms and advertising policies is crucial. Building a portfolio of successful campaigns can attract clients and demonstrate your expertise.​

Individuals like Harry Edwards have capitalized on this demand. By creating compelling video ads for social media platforms, Harry’s company now generates significant annual revenue, highlighting the lucrative nature of online advertising services. ​

6. Broker or Customer Relationship Management

Brokers and customer relationship managers act as intermediaries between service providers and clients. In the online realm, this can involve coordinating services like vehicle rentals, property management, or freelance job placements, earning commissions for successful transactions.​

Success in this field hinges on strong communication skills and the ability to build and maintain client relationships. Utilizing customer relationship management (CRM) software can streamline interactions and improve service quality. Networking and understanding the specific industry’s nuances are also beneficial.​

While specific high-profile examples in this niche are less publicized, many entrepreneurs have built profitable businesses by connecting clients with services, especially in sectors like real estate and freelance marketplaces.

7. Website Development

Website development is a high-demand skill in the digital world. Every business, influencer, and entrepreneur needs an online presence, and websites are the foundation of that presence. By offering web development services remotely, you can build, maintain, and optimize websites for clients worldwide.

To get started, you need to learn programming languages like HTML, CSS, JavaScript, and frameworks like WordPress, React, or Laravel. Many online platforms offer free and paid training, such as Udemy, Coursera, or freeCodeCamp. Once skilled, you can offer services like website design, development, eCommerce store creation, SEO optimization, and website maintenance.

One of the most successful website developers who turned this skill into a fortune is David Karp, the founder of Tumblr, which he sold to Yahoo for $1.1 billion. He started as a self-taught web developer, proving that anyone with the right skills can make millions online. (Source: Business Insider)

8. Mobile App Development

As smartphones dominate the digital space, the demand for mobile applications continues to rise. If you have skills in mobile app development, you can create and sell apps, work as a freelancer, or develop apps for clients remotely.

To succeed in mobile app development, you need to master programming languages such as Java, Kotlin (for Android) and Swift (for iOS), along with frameworks like Flutter and React Native. Popular platforms to showcase your work include Google Play Store, Apple App Store, and freelance websites like Fiverr and Toptal.

A great success story in this field is Brian Wong, the founder of Kiip, a mobile advertising platform. Wong became one of the youngest entrepreneurs to raise venture capital, turning his mobile app development skills into a multimillion-dollar business. (Source: Forbes)

9. Custom Software Development

Custom software development involves creating tailored software solutions for businesses and individuals. This could be anything from business automation tools, fintech software, AI solutions, or customer management systems.

Developing software requires knowledge of Python, C++, Java, or PHP, depending on the project type. Many startups, corporations, and individuals are willing to pay huge amounts for software that can improve efficiency and productivity.

An inspiring example is Mark Zuckerberg, who created Facebook while in college. Facebook is now one of the biggest online platforms, generating billions of dollars. (Source: CNBC)

10. Language Translation

With globalization, businesses and individuals require translation services to communicate across borders. If you are fluent in more than one language, you can earn money online by offering translation services on platforms like Upwork, Fiverr, and Gengo.

Apart from document translation, other opportunities include subtitling, book translation, live interpretation, and localization services. Industries such as law, medicine, business, and entertainment frequently require translators.

One of the top success stories is Frederic Ibanez, the founder of Alphatrad, a global translation agency that generates millions of dollars annually. He started as a freelance translator before turning it into a worldwide business. (Source: Alphatrad)

11. Writing Skills

Writing is one of the easiest ways to start making money online. You can write blog posts, articles, eBooks, website content, business proposals, or marketing copy. Writers are in high demand across news media, corporate businesses, marketing agencies, and independent entrepreneurs.

To excel as a freelance writer, polish your grammar, research skills, and storytelling ability. Platforms like Medium, Upwork, and Freelancer offer opportunities for writers to earn. You can also start your own blog and monetize through Google AdSense, sponsored content, and affiliate marketing.

One of the world’s most successful online writers is Jon Morrow, who built a multimillion-dollar blog, SmartBlogger. He earns money by teaching others how to write and build profitable blogs. (Source: SmartBlogger)

12. Influencer Marketing

Social media influencers make money by creating content, building an audience, and monetizing through sponsorships, ad revenue, and brand deals. This can be done on platforms like YouTube, Instagram, TikTok, Twitter, and Facebook.

To become a successful influencer, focus on creating high-quality, engaging content in a specific niche—whether it’s tech, beauty, finance, fitness, or gaming. Many influencers earn through sponsored posts, product promotions, affiliate marketing, and selling their own courses or merchandise.

A famous example is MrBeast (Jimmy Donaldson), who turned his YouTube channel into a $500 million empire by creating viral content and reinvesting in his brand. (Source: Forbes)

13. AI Skills (Artificial Intelligence & Machine Learning)

Artificial Intelligence (AI) is transforming industries worldwide, creating a massive demand for AI-related skills. If you master AI development, machine learning, automation, and data science, you can earn money by offering AI-powered solutions, automating tasks, and creating intelligent software remotely.

Ways to Make Money with AI Skills:

  1. AI-Powered Chatbots & Virtual Assistants – Businesses need AI-driven customer support chatbots. Developers can build and sell these solutions.
  2. AI Content Generation – AI tools like ChatGPT and Jasper AI can generate blog posts, ads, and social media content. AI experts train and optimize these tools.
  3. AI-Based Trading & Investment Analysis – AI can analyze stock markets and predict trends, helping investors make informed decisions.
  4. AI Video & Image Editing – AI tools like Runway ML and Midjourney are revolutionizing content creation. AI specialists can monetize by offering AI-enhanced media services.
  5. AI Automation for Businesses – AI developers create automation solutions to optimize workflows and cut costs for companies.

To succeed in AI, learn programming languages like Python, R, and TensorFlow, and take AI-related courses on Coursera, Udacity, or MIT OpenCourseWare.

Final Thoughts & Where to Learn More

Making money online is not a get-rich-quick scheme. It requires patience, persistence, and skill development. The skills mentioned above have helped many people earn millions, and you too can succeed by learning and applying them.

To learn more about making money online, check out these trusted resources:

  • Udemy – Online courses for all digital skills.
  • Coursera – University-level courses for professional development.
  • Fiverr – A great platform to sell your skills.
  • Upwork – A marketplace for freelancers to find jobs.

Start learning, keep improving, and turn your skills into a successful online business! 🚀

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Angkor Times
Angkor TimesExperienced
Asked: February 20, 2025In: , , , ,

Facebook has recently announced a major change to its live video storage policy. As of now, all live videos on the platform will be automatically deleted after 30 days. This update has significant implications for Cambodian businesses, content creators, and ...Read more

Facebook has recently announced a major change to its live video storage policy. As of now, all live videos on the platform will be automatically deleted after 30 days. This update has significant implications for Cambodian businesses, content creators, and digital marketers who rely on Facebook Live for engagement and customer interaction.

Facebook’s New Live Video Policy: What Cambodian Businesses & Users Need to Know Facebook
Facebook’s New Live Video Policy: What Cambodian Businesses & Users Need to Know Facebook

What’s Changing?

  • 30-Day Limit on Live Videos: All newly created live videos can be replayed, downloaded, or shared for up to 30 days. After this period, they will be automatically deleted.
  • Older Live Videos Will Be Removed: Any previously recorded live videos that are more than 30 days old will also be deleted in phases over the coming months.
  • New Download & Transfer Tools: Facebook now provides tools to help users download or transfer their live videos to platforms like Dropbox or Google Drive.
  • Convert Live Videos to Reels: Users can clip highlights from live videos and repurpose them as Facebook Reels, which will not be deleted after 30 days.

Why Is Facebook Implementing This Change?

Facebook states that most views on live videos happen within the first few weeks, making long-term storage unnecessary for many users. This update also aligns with industry standards and encourages users to manage their content more actively.

What This Means for Cambodian Businesses & Content Creators

Facebook Live has been a key tool for businesses in Cambodia—especially SMEs, e-commerce sellers, and digital marketers—to engage with their audiences. With this new change, businesses must rethink their live video strategies. Here’s how:

1. Download & Store Important Live Videos

Businesses should proactively download any important live streams before the 30-day deadline. Facebook provides tools to download single videos or bulk download multiple videos via the Activity Log.

2. Transfer Videos to Cloud Storage

Facebook allows users to transfer live videos directly to cloud storage platforms like Google Drive and Dropbox. This ensures that businesses can keep their content accessible without relying on Facebook’s storage.

3. Repurpose Live Video Content

To make the most out of live videos before they expire, businesses can:

  • Convert key moments into Reels.
  • Edit and repost valuable sections as new content.
  • Share highlights across multiple social media channels like Instagram and YouTube.

4. Plan More Frequent Live Sessions

With live videos no longer available indefinitely, businesses should consider increasing the frequency of their live broadcasts to maintain engagement and brand visibility.

5. Leverage Third-Party Streaming Tools

To avoid losing valuable content, businesses can use third-party live streaming software that records and stores live videos independently of Facebook.

Adapting to the Change: Next Steps for Cambodian Businesses

  • Review your existing live videos: Download and store important past broadcasts before Facebook removes them.
  • Adjust your content strategy: Shift focus to short-form videos like Reels and Stories that remain on the platform.
  • Train your team: Educate staff on how to efficiently manage and repurpose live video content.
  • Explore alternative platforms: Consider using YouTube Live, Instagram Live, or TikTok Live for long-term content storage.

Final Thoughts

While this new policy presents challenges, it also encourages businesses to be more strategic in their content creation. Cambodian businesses and content creators who adapt quickly can continue to maximize their reach and engagement on Facebook. By leveraging new tools and repurposing content effectively, they can stay ahead in the evolving digital landscape.

For more details on saving or transferring your live videos, visit Facebook’s Help Center.

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