The CEO of the renowned travel company Trip.com, Ms. Jane Sun, pledged to boost tourism in Cambodia during a courtesy call with Prime Minister Hun Manet in Davos, Switzerland, on January 16.

In their meeting, Ms. Sun expressed gratitude to the premier for the courtesy call and provided insights into Trip.com’s business operations and its potential impact on tourism. She affirmed the company’s commitment to collaborate with Cambodian partner firms to attract more tourists to the captivating and attractive destination of Cambodia.

Prime Minister Hun Manet welcomed the meeting and expressed delight at Trip.com’s intention to expand investment activities in Cambodia. He particularly appreciated the company’s focus on cooperation with local partners. Dr. Hun Manet highlighted the government’s efforts to formulate policies and mechanisms conducive to the growth of tourism post the COVID-19 crisis.

Trip.com Group Limited, a leading global travel website, offers a comprehensive range of travel products and services for global travelers. Notably, tourists worldwide can conveniently book air tickets, accommodation, and car services in Cambodia through Trip.com. The collaboration between Cambodia Angkor Air and Trip.com, marked by a memorandum of understanding signed on May 24, 2023, further signifies their partnership in establishing a smart airport in Siem Reap.

In addition to these discussions, here are five key ways in which Trip.com, as a global travel website, actively contributes to bringing tourists to Cambodia:

Comprehensive Travel Products: Trip.com offers a wide array of travel products and services, including air tickets, accommodation, and car services. This comprehensive package makes it convenient for global travelers to plan and book their entire journey to Cambodia through a single platform.

Global Reach and Accessibility: With its global presence, Trip.com ensures that tourists from around the world have easy access to information and services related to Cambodia. This global reach plays a crucial role in attracting diverse international visitors to the country.

Strategic Partnerships: Trip.com’s commitment to collaborating with local partner companies in Cambodia enhances its effectiveness in promoting tourism. These strategic partnerships facilitate a seamless experience for tourists and contribute to the overall growth of the tourism sector in Cambodia.

Post-COVID-19 Initiatives: Acknowledging the challenges posed by the COVID-19 crisis, Trip.com remains engaged in initiatives aimed at supporting the recovery of the tourism industry. This aligns with the Cambodian government’s efforts to revive tourism, and the company’s involvement contributes to the overall resilience of the sector.

Smart Airport Collaboration: The memorandum of understanding signed between Cambodia Angkor Air and Trip.com to establish a smart airport in Siem Reap exemplifies the company’s innovative approach to enhancing the travel infrastructure. This initiative not only benefits the convenience of tourists but also showcases a commitment to the sustainable development of tourism in Cambodia.

AKP