A Bold Vision for Cambodia’s Coastal Future
Cambodia is moving decisively to reposition its premier coastal province as a dynamic global economic hub. The latest step in that journey was the launch of a major cultural and trade exhibition aimed at accelerating international investment and revitalising tourism. Held at Techo Square in Sihanoukville, the “Tourism Grows in Peace” expo signals a broader national strategy to reshape Preah Sihanouk province into a world class multi purpose economic zone. Once known primarily as a quiet seaside destination, the province is now being reimagined as a sophisticated centre for tourism, trade, finance, and logistics, reflecting the government’s long term development ambitions.
Vision 2038 and the Rise of a Model Economic Zone
At the heart of this transformation is the Royal Government’s Vision 2038, an ambitious master plan designed to elevate Preah Sihanouk province into a Model Special Economic Zone. Often described as the Rising Star of the Southwest, the province is being positioned as a global Smart City and green development hub, a top tier beach resort destination, and an international financial and logistics centre connected to ASEAN and global markets. This vision goes beyond tourism branding. It represents a structural shift toward diversified economic growth, modern urban planning, and deeper regional integration. The strategy reflects Cambodia’s determination to strengthen its competitive edge while building sustainable infrastructure that supports long term prosperity.
Tourism as Cambodia’s Green Gold
Tourism remains central to this strategy. Speaking at the opening ceremony, Minister of Tourism Huot Hak reaffirmed the sector’s importance within the government’s Pentagonal Strategy. He emphasised that tourism plays a critical role in socio economic development, job creation, and poverty reduction, contributing significantly to national GDP. “Tourism is an interconnected sector that requires the ‘Single Actor’ approach,” the Minister stated. He called for seamless cooperation between the public and private sectors to ensure Cambodia maintains its reputation as a “safe, warm, clean, and green” destination. By strengthening collaboration and service quality, the government aims to secure a strong competitive advantage in the regional tourism market.
Expo and Marathon Showcase Investment Potential
The “Tourism Grows in Peace” expo is more than a symbolic event. It serves as a practical platform to attract investors and highlight opportunities in hospitality, maritime industries, and related services. Throughout the week, visitors can experience cultural performances and explore trade displays that reflect the province’s economic potential. Complementing the exhibition was the “Run for Love” marathon, featuring 5 kilometre and 10 kilometre races designed to draw international participants while promoting local tourism products. These initiatives demonstrate how Cambodia is combining lifestyle events with economic promotion to generate both visibility and tangible investment interest.
Sustainable Growth Toward 2050
With millions of visitors already arriving in the coastal region each year, the government’s focus has shifted toward sustainable and responsible expansion. Rather than pursuing growth at any cost, the administration is aligning tourism development with environmental stewardship and smart city planning. The broader objective is clear. Cambodia intends to leverage rising international arrivals and strategic investment to achieve high income country status by 2050. Sihanoukville stands at the centre of that ambition, serving as both a testing ground and a flagship model for the country’s future economic landscape.
Conclusion
Sihanoukville’s transformation is no longer a distant aspiration. Through Vision 2038, strategic exhibitions, and strong public private collaboration, Cambodia is laying the groundwork for a globally competitive coastal hub. If successfully implemented, this master plan will not only redefine Preah Sihanouk province but also strengthen Cambodia’s position within ASEAN and the global economy. The coming years will determine how effectively this bold vision translates into lasting prosperity.