Google has introduced a new feature for Google Business Profiles that allows businesses to generate QR codes linking directly to their review pages. This update simplifies the process of collecting customer feedback and makes it easier for businesses to enhance their online presence.
How the QR Code Feature Works
With this new update, businesses can now generate a unique QR code that directs customers straight to their Google review page. This feature, accessible via the Google Business Profile dashboard on desktop, eliminates the hassle of customers having to search for a business manually before leaving a review.
Google announced the update today on X:
https://x.com/GoogleMyBiz/status/1896974056391631161You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews. On your desktop, go to your Business Profile and click on “ask for reviews”. Follow the instructions to generate a link or a QR code. Voila!
How to Generate a QR Code for Your Business
Creating a QR code for your business’s review page is simple. Follow these steps:
- Log in to your Google Business Profile dashboard on desktop.
- Click on the “Ask for Reviews” option.
- Follow the instructions to generate a direct link or a QR code.
- Share your QR code via Email, WhatsApp, Facebook, printed receipts, business cards, or in-store signage.
Why This Matters for Businesses
This update presents a new opportunity for businesses to increase their review count with minimal effort. QR codes are a convenient way to encourage customers to leave reviews by eliminating friction in the process. Businesses can now display QR codes at physical locations, include them in post-purchase emails, or attach them to receipts.
Benefits of This Update:
- Higher Review Volume: By making the review process seamless, more customers will be encouraged to leave feedback.
- Better Local Visibility: While reviews don’t directly impact search rankings, they do influence Google’s local pack, improving your business’s online presence.
- Enhanced Customer Engagement: With easier access to review pages, businesses can build stronger relationships with their customers and improve service quality.
Customers Are More Willing to Write Reviews
A recent study by BrightLocal analyzed 15 years of data and found that customers are becoming more aware of the importance of reviews. Their willingness to leave reviews is increasing, provided they are given a strong reason and the right timing.
The study states:
“… despite the challenges of maintaining a consistent stream of new reviews, consumers are overwhelmingly willing to write one. It’s all about giving them a strong reason to do so (AKA a memorable experience) and catching them at the right time.”
However, the study also highlights that while customers are more inclined to leave reviews, they are also becoming more skeptical of overall review scores. Many consumers now consult alternative sources such as TikTok and YouTube for additional insights before making decisions.
Leveraging the QR Code Feature for Maximum Impact
To fully benefit from this feature, businesses should integrate QR codes strategically:
- In-store: Place QR codes on posters, tables, or checkout counters to encourage on-the-spot reviews.
- Post-purchase receipts: Adding a QR code to printed or digital receipts increases the likelihood of immediate customer feedback.
- Social media & email campaigns: Sending QR codes via email or sharing them on social media platforms can help reach a broader audience.
Final Thoughts
Google’s new QR code feature for Business Profiles is a game-changer for businesses looking to boost their online credibility. By making it effortless for customers to leave reviews, businesses can improve their local SEO presence and enhance customer trust. However, businesses should also ensure their presence extends beyond Google reviews by engaging customers on alternative platforms like TikTok and YouTube.
Now is the perfect time to implement QR codes in your business strategy and take advantage of this streamlined approach to gathering customer feedback!