Why Meta is scrubbing fake accounts — and what users in Cambodia should know.
In 2025 Meta (the company that owns Facebook, Instagram and WhatsApp) intensified a months-long campaign to remove fake, impersonating and “spammy” accounts from its platforms. The push, part product integrity effort, part creator-experience reset, has seen Meta take down millions of profiles worldwide and roll out stricter rules and automated systems to detect unoriginal, misleading or abusive behavior. The policy changes and mass removals have created relief among creators who say their work is being stolen, frustration among ordinary users who suddenly found accounts disabled without clear explanations, and fresh scrutiny in countries where criminal scam networks have relied on social platforms to recruit victims or launder influence. Facebook
What Meta says it did (the big numbers)
Meta has published and repeated two related messages through 2025: one about “spammy” and “unoriginal” content, and another about impersonation and scam-linked accounts. In April and July 2025 the company said it was pursuing a “long-term initiative” to make Facebook Feed more relevant to real people and creators by penalizing accounts that repeatedly repost others’ content, engage in fake engagement, or impersonate creators. As part of that work, Meta reported that in the first half of 2025 it took action on roughly 500,000 accounts engaged in spammy or fake-engagement behavior and removed about 10 million profiles that impersonated large content producers. The company said these measures include demoting copycat posts, blocking monetization for offenders, and removing impersonator profiles. Facebook
Independent technology press picked up and summarized the same company figures and the new enforcement posture: Meta’s crackdown targets unoriginal, recycled and AI-assisted spam, with the stated goal of elevating authentic creators and making the platform less noisy. Reporting emphasized that many of the removals were automated and that Meta intends to continue similar actions over time. TechCrunch
Why Meta is doing this now?
Meta frames the campaign as both a product quality and a business problem. Duplicate and imposter content crowd out original creators, reduce users’ trust in what they see in the Feed, and make it harder for authentic accounts to grow. In addition, the company says impersonation and spam are often tools used by criminal scammers both to build credibility and to send victims toward off-platform scams. By taking down inauthentic or impersonating accounts, Meta says it can reduce the profit and reach of bad actors while restoring attention and monetization opportunities to legitimate creators. Facebook
The timing also coincides with a broader industry trend: platforms are facing pressure from governments, creators and advertisers to curb fraud, deepfakes, and large-scale content farms. New detection tools (including AI) make larger, automated sweeps possible — but they also increase the risk of false positives that can affect innocent users. Forbes
Countries and regions affected — and Cambodia’s place in the story
Meta’s published statistics are global and do not provide a public, country-by-country breakdown of disabled or removed Facebook profiles. That means the precise number of accounts disabled in any one country, including Cambodia is not released in Meta’s high-level posts. What reporting does show, however, is that Southeast Asia (and Cambodia in particular) has been a focal point of international concern because of organized “scam centers” that have embedded social media into their fraud operations.
Investigations and international reporting during 2024–2025 documented large scam networks operating from parts of Cambodia which used social platforms and messaging apps to run romance, investment and impersonation scams. Governments and international news outlets have linked some of the scams to account networks that were removed or disrupted by platforms and law enforcement. In August 2025, AP reported that WhatsApp had deactivated millions of accounts linked to criminal scam centers and explicitly mentioned that some of the schemes were traced to a scam center in Cambodia; that same reporting described how platforms work together to disrupt cross-platform fraud. More recently (October 2025) diplomatic and law-enforcement actions including joint sanctions and emergency diplomatic discussions — have highlighted Cambodia as a critical battleground in the fight against organized online fraud. AP News
In short: Meta’s global removals are measured in the millions, but public reporting does not supply a precise, official count for Cambodia alone. Where Cambodia becomes visible in the narrative is as a country where organized scam operations have relied on social platforms — prompting coordinated platform enforcement and government action. Facebook
How many Facebook accounts were disabled “lately”?
Meta’s public totals for 2025 are the best available benchmark: roughly 10 million impersonator profiles removed and around 500,000 accounts acted on for spammy or fake-engagement behavior during the first half of 2025, according to Meta’s own communications. News outlets and tech press repeated those global figures in July 2025 when Meta announced the expanded rules against unoriginal content. For WhatsApp specifically, Meta reported deactivating 6.8 million WhatsApp accounts linked to criminal scam centers during the first half of 2025. There is no official Meta breakdown showing how many of the disabled Facebook accounts were registered in Cambodia alone. Facebook
What happened in October 2025 (and why Cambodian users reported disabled accounts)
In October 2025 multiple international news stories and government statements focused on criminal networks and law-enforcement action in Cambodia, including arrests, diplomatic pressure from affected countries and financial sanctions on groups tied to mass online fraud. Those investigations and takedowns often coincided with platforms cutting off accounts, pages or messaging flows they identified as part of scam operations. As a result, many people connected to those operations (and, in some cases, ordinary users whose profiles matched the automated signals platforms used) found accounts disabled or blocked. Reporting shows that the October surge in attention to Cambodia’s scam centers led to a spike in combined platform and law-enforcement activity but again, platform statements give global numbers rather than a neat Cambodia count. Reuters
Real effects: legitimate users caught in automated sweeps
A consistent thread in reporting about the 2025 enforcement wave is that some legitimate users experienced disabled or restricted accounts after automated systems flagged their profiles for impersonation, unusual posting behavior, or connections to suspicious networks. Appeals and review processes exist, but users and commentators have reported slow or opaque outcomes in some cases. Meta acknowledges both the need for automation to scale enforcement and the risk of false positives; it says it is improving review processes and monitoring outcomes. Facebook
How to protect yourself from having your account disabled (practical steps)
Meta and security experts offer several concrete steps to reduce the risk of account takeover, impersonation or being flagged during an automated sweep. These are practical, actionable measures any Facebook user can do today:
- Enable two-factor authentication (2FA) or passkeys. Add an extra layer beyond your password — an authenticator app, SMS code (less secure), security key (hardware), or passkeys where supported. Meta’s help pages explain how to enable 2FA and note that passkeys and security keys are becoming available as anti-phishing protections.
- Verify your primary contact info and secure your email. Make sure your account uses an up-to-date, secure email address and phone number so Meta can contact you about suspicious activity and you can recover access quickly. Keep the email account secured with its own 2FA.
- Avoid repeat reposting of others’ content without context. Meta’s new rules punish accounts that repeatedly share “unoriginal” content without meaningful edits or commentary — this is a signal that can hurt reach and monetization or trigger enforcement. If you repost, add commentary or a clear transformation.
- Use strong, unique passwords and a password manager. Do not reuse passwords across sites; use a password manager to generate and store complex credentials.
- Be careful with third-party apps and login permissions. Revoke suspicious app access and avoid logging in through unknown services. Third-party apps are a common vector for account compromise.
- Monitor for impersonation and report it quickly. If you find a fake account pretending to be you, report it to Meta and ask friends to report it as well — coordinated reporting helps removal. Meta provides reporting flows for impersonation.
- Keep a copy of important content off-platform. Regularly download and back up photos and messages you value. If an account is disabled permanently you’ll lose access to on-platform content.
- If your account is disabled, use Meta’s official appeal forms and follow guidance closely. Meta’s Help Center explains how to appeal a disabled account and what documentation may be required. Appeals can take time; providing clear, correct identity documentation (when asked) helps.
Meta’s campaign to purge fake, duplicate and impersonator accounts is a global enforcement effort that accelerated through 2025. The company reports millions of removals at a global scale and says the work will continue. Cambodia has been part of the conversation because organized scam centers in the country were repeatedly named in cross-platform investigations and law-enforcement actions in 2025; those investigations contributed to intensified platform and government responses in October 2025. However, Meta’s public reporting does not publish a country-level tally of disabled Facebook accounts, so there is no official public figure that isolates “how many” were disabled in Cambodia alone. For ordinary users, best practice is to harden account security now (2FA/passkeys, unique strong passwords, verified contact info), avoid behaviors that mimic spammy networks, and be prepared to use Meta’s appeals flows if a legitimate account is mistakenly disabled.