The new logo retains the original spirit, identity and brand value the bank has accumulated over its 29 years of existence.
In Channy, president and group managing director of ACLEDA, described it as the depiction of a mythical bird standing in the middle of a blue circle, a representation of the sustainable strengths and prosperity of the bank.
“With this new branding, we aim to modernise our trademark [logo] to complement our vision, mission, strategy and advancement in financial technologies,” Channy added.
He said the three colours of the new logo (white, gold and blue) were chosen very specifically. The white represents ethics (transparency, honesty and integrity), the gold shows value and quality and the blue is emblematic of unity, stability and well-being.
Channy added the combination of the colours was incorporated into a designed depiction of seeds, important resources in the sustainable growth and development of both Cambodia and its financial sector.
Re-branded as the ACLEDA Mobile App, the Unity ToanChet mobile banking application service name is being retired.
Additionally, from today onwards, ACLEDA will drop its monthly service charge for app use and will provide free app transfers of funds between ACLEDA account holders.
“We continue to develop our services through the use of the latest most-advanced, secured and convenient technology in serving our customers across all segments of the private and public sectors,” Channy added.
The new ACLEDA Mobile App branding is intended to help the mobile service align with the latest developments in global technology and further the bank’s [positioning] in the digital era.
“ACLEDA Bank has a strong technological infrastructure and [provides a] wide range of services [to our customers, both at our branches] and at more than 700 ATMs in 340 locations operating 24/7. Additionally, we are updating functions and extending a wider range of services on our mobile app, including features like QR code scanning,” noted a previous release.
As of September 2020, ACLEDA Bank Plc had total assets of $6.37 billion, total loans outstanding of $4.14 billion and total deposits of $4.53 billion. The bank has more than 1.62 million mobile app subscribers.