Spread the word.

Share the link on social media.

Share This Article
  • Facebook
Have an account? Sign In Now

Sign Up Sign Up

Login with Google Login with LinkedIn
or use

Captcha Click on image to update the captcha.

Have an account? Sign In Now

Sign In

Login with Google Login with LinkedIn
or use

Forgot Password?

Don't have account, Sign Up Here

Forgot Password Forgot Password

Lost your password? Please enter your email address. You will receive a link and will create a new password via email.

Have an account? Sign In Now

You must login to ask a question.

Login with Google Login with LinkedIn
or use

Forgot Password?

Need An Account, Sign Up Here

Please briefly explain why you feel this question should be reported.

Please briefly explain why you feel this answer should be reported.

Please briefly explain why you feel this user should be reported.

Angkor Times Logo Angkor Times Logo
Sign InSign Up

Angkor Times

Angkor Times Navigation

    • Business
      • Business Policies
    • Lifestyle
      • Skills
      • Travel
        • Phnom Penh
      • Art & Culture
      • Advice for Travelers
    • Tech
      • AI
      • Fintech
    • Course
    • រកប្រាក់
Search
Ask A Question

Mobile menu

Close
Ask A Question
  • Business
    • Business Policies
  • Lifestyle
    • Skills
    • Travel
      • Phnom Penh
    • Art & Culture
    • Advice for Travelers
  • Tech
    • AI
    • Fintech
  • Course
  • រកប្រាក់
  • Home
  • Business Guide
  • Living Guide
  • Tours Guide
  • Learn Khmer
  • Public Holidays
  • Emergency
  • Help

Angkor Times Latest Articles

On: November 10, 2016 Posted in Cambodia News Comments: 0

Social Media Management Plan: Top 10 Things to Include

Angkor Times
Social Media Management Plan: Top 10 Things to Include

Around 90% of companies use social media for marketing purposes. But close to half of the marketers are unable to demonstrate the impact of their social media efforts.

Many businesses are unable to achieve the results they hope for because they don’t have a social media management plan in place. As a plan gives you a direction and goal to work towards. A plan also makes it easy to measure your results and make sure you are generating a positive ROI from your efforts.

So, to help you set up a social media management plan that works, I have made a list of things you must include…

#1 Regular audits:

You need to conduct a social media audit, right at the beginning when you set up your account and thereafter at regular intervals. You do the first one to get a baseline check on where your current social media marketing efforts are. It will give you a better idea about the goals you can set and how quickly you can grow.

You then conduct audits every few months to make sure your social media management plan is working. The difference in growth will show you if your results are positive or negative.

Dashboard. Screenshot from Awario.

Awario and similar tools can scour the internet to tell you how many times your brand/product name was mentioned and the sentiment of the mentions. To track follower growth you can simply use the built-in insights on the networks you are active on and a spreadsheet to track growth every month.

#2 A persona to target:

You can be certain that a marketing campaign will work if you create a persona based on your audience’s interests and target it with the right messages. Most people don’t go through this part as it requires a lot of work or because they want to target everyone out there and get as many sales as possible.

Therefore, in their quest to please everyone, they end up pleasing nobody and their marketing campaign fails. This is why before you develop your social media marketing plan, you should create a persona based on the data you got from your audits.

#3 Competitor analysis:

You also need to analyze your competitors and their social media accounts to see what mistakes they have done in the past and the wins they have had. This will help you avoid their mistakes and implement their wins.

Alert comparison by sentiment. Screenshot from Awario.

To analyze your competitors you can again use Awario.

Sign up for a free Awario trial
See Awario in action with a free 7-day trial. No credit card required.
Sign up for a free Awario trial
See Awario in action with a free 7-day trial. No credit card required.

#4 S.M.A.R.T. Goals:

Your social media management plan should have S.M.A.R.T (specific, measurable, attainable, relevant, and time-bound) goals that you are working towards. Quite often when people are trying to grow their presence they set superficial goals like growing followers or getting more likes. But these are just vanity metrics that won’t always add towards your business’s main goals.

This is why you need to choose goals that matter, like generating more sales or getting more brand impressions that will be vital towards your business’s overall goals. The goals need to be very specific. It should be something like I want to double my sales in the next 4 months or I want to increase my month over month revenue from social media by $XXXX.

So, have a good think about it and create specific and measurable goals and be realistic. Don’t set goals you probably won’t achieve and end up disappointed.

#5 A posting calendar:

A successful social media management plan needs to include a regular and consistent posting plan. People will get used to it and expect you to post on those days and times. They will look forward to your posts. This can increase engagement. So, create a posting calendar and stick to it.

#6 A visual brand:

Some of the top social networks like Instagram, TikTok, and Pinterest are all visual social networks where you can just post images and videos. You might be able to post other types of posts on other top networks like Twitter and Facebook, but images and videos get the most engagement on them too.

This is why you need to publish more visual content and have a signature visual brand. You need to stay consistent with the font you use, the color palette, the logo, etc. When people see a video or image you created on a social network they should be able to recognize it immediately.

If they recognize your brand and liked a previous post from you they will be more attentive when they see your work online.

A company that understands the importance of being consistent with color usage in visuals is Cadbury.

A post shared by Cadbury UK (@cadburyuk) on Nov 7, 2018 at 9:52am PST

Most of their videos tend to have the purple and yellow colors we have gotten so used to. They are the same ones in the logo and packaging.

To create visuals like this you can use tools like Canva and Animoto. Canva can be used for creating images, and Animoto for videos. Photo and video editing apps like these will make it easy for you to create beautiful photos and videos from scratch even if you have no design experience.

#7 SEO plan:

When you follow the above steps and build up and execute a social media management plan, you will notice another very positive side effect, your SEO will improve too. As content that gets more shares on social media (especially blog posts) attract more backlinks as found by this study.

The shares don’t directly help with backlinks. It’s just that all the shares and traffic you generate from social media improves your content exposure and authority. As a result, more bloggers and influencers link to it.

So, be prepared to have an SEO plan in place to optimize your on-page content and get even more backlinks and boost your results even further.

Start by creating an SEO performance report. Then use the data from this report to optimize your content and find more backlink opportunities.

#8 Advertising:

Organic social media marketing will get you some good results, but in order to scale them, you need to add advertising to the mix as well. So, take some of the profits from your organic methods and run ads that promote your website and social media accounts.

They will help you reach your social media marketing goals much more quickly.

#9 Influencer marketing:

If you want to use a cheaper paid method for scaling results, influencer marketing will be a better option. As you generate $6.50 for every $1 investment.

While ads generate $2.65 for every $1 investment.

So, give influencer marketing a try if ads are out of your budget. You can find affordable influencers on a site like Shoutcart.

They have a directory of influencers for Twitter, TikTok, Facebook, Instagram, and YouTube. You can pick influencers you like and contact them directly.

Another option is to give affiliate marketing a try. This way you don’t have to pay a fee upfront.

#10 Task assignments:

The average person is active on 7 social networks.

This is why if you want to reach them, building a presence on one network isn’t sufficient anymore. You don’t have to be active on all 7 networks, but on 3 to 5 of them at least.

Managing accounts on all of these networks just by yourself can be a lot of work. This is why you need a plan that gets an entire team to help you out.

Make sure you use a good social media management tool that allows you to add team members to make things easier. Using a project management tool like Milanote will also help.

It’s very visual, so it makes it easy and fun to organize and run social media campaigns.

Conclusion:

These are the 10 things you must include in your social media management plan. It can take a lot of time and effort to add all of these. But they are worth the effort as they will ensure you generate a positive ROI from your marketing.

  • 0
    Facebook
Share This Article
  • Facebook
Next article
Beginners: Email Marketing Guide

Related Posts

  • វិធីរកប្រាក់ពី Facebook Group
  • តើជំនាញណាខ្លះដែលជួយឱ្យខ្ញុំរកប្រាក់តាមអនឡាញបានរហ័ស និងងាយស្រួលជាងគេ?

Leave a comment
Cancel reply

Captcha Click on image to update the captcha.

aalan

Sidebar

  • Most visited
  • Why Pubstreet in Siem Reap popular? What can I do there ?

  • How do I earn 5k-6k a month from YouTube in Cambodia?

  • Who are the Richest Persons in Cambodia?

  • Why do people buy verified Facebook account or page in Cambodia?

  • What are the best businesses to start in Cambodia?

  • Useful links
  • Official Angkor Pass/Ticket
    www.angkorenterprise.gov.kh
  • E-visa Cambodia
    www.evisa.gov.kh
  • Cambodia e-Arrival
    Android App | iOS App
  • Bakong Tourist Apps
    Android App | iOS App
  • Online Busienss Registration
    Business Registration System

Explore

  • Home
  • Business Guide
  • Living Guide
  • Tours Guide
  • Learn Khmer
  • Public Holidays
  • Emergency
  • Help
aalan

Footer

Angkor Times

Angkor Times – Your Guide to Doing Business & Living in Cambodia! Angkor Times is the #1 Cambodia Travel and Business forum, and social community for businessmen, professionals, and expats. It’s a place for businessmen, professionals, and expats to ask questions and answer them with the community!
Website Development Service

© 2025 Angkor Times.
Powered by Angkor Times Team