Siem Reap and Phnom Penh: Rising Stars Among Asia’s Best Destinations for 2025

In an exciting turn of events, Cambodia’s Siem Reap and Phnom Penh have been honored as two of Asia’s Best of the Best Destinations for 2025 by Tripadvisor, one of the world’s leading travel platforms. This accolade highlights the rich cultural heritage, vibrant history, and modern allure that these cities offer, making them irresistible to travelers worldwide.

Siem Reap: A Gateway to Ancient Wonders

1. Home of the Magnificent Angkor Wat

At the heart of Siem Reap’s appeal lies the awe-inspiring Angkor Wat, a UNESCO World Heritage site. This ancient temple complex, renowned for its intricate carvings and grandiose architecture, serves as a testament to Cambodia’s glorious past. Visitors are drawn by the chance to witness sunrise over these historic ruins, an experience often described as life-changing.

2. A Hub of Cultural Vibrancy

Beyond the ancient temples, Siem Reap brims with cultural energy. The city hosts numerous festivals, such as the Khmer New Year and Water Festival, where traditional dances and ceremonies come to life. The Angkor Night Market and Pub Street offer a blend of local crafts, delectable food, and lively entertainment, ensuring that every visitor finds something to cherish.

3. Eco-Tourism and Natural Beauty

Siem Reap’s surrounding areas boast a wealth of natural attractions, from the serene Tonle Sap Lake to the lush Kulen Mountain. Eco-tourism initiatives provide visitors with opportunities to explore these landscapes while supporting sustainable practices and local communities.

4. Luxury Meets Tradition

The city offers a spectrum of accommodations, ranging from luxurious resorts to charming guesthouses. These establishments often incorporate traditional Khmer aesthetics, offering a unique blend of comfort and cultural immersion.

5. Artistic Renaissance

Siem Reap has evolved into an artistic hub, with galleries and workshops showcasing local and international artists. The Cambodian Circus (Phare) combines traditional and modern storytelling through mesmerizing performances, reflecting the resilient spirit of the Cambodian people.

Phnom Penh: The Pulsating Capital

1. Historical Riches

Phnom Penh, the capital of Cambodia, is a treasure trove of history. The Royal Palace, with its stunning Silver Pagoda, and the National Museum housing ancient Khmer artifacts, offer glimpses into the country’s royal and cultural heritage. The Tuol Sleng Genocide Museum and Choeung Ek Killing Fields serve as poignant reminders of the nation’s more recent past, providing a powerful narrative of resilience and remembrance.

2. Culinary Delights

The city’s culinary scene is a melting pot of flavors, blending traditional Khmer cuisine with global influences. Street markets buzz with the aroma of freshly prepared dishes like fish amok and beef lok lak, while upscale restaurants offer sophisticated dining experiences. The city’s coffee culture and burgeoning craft beer scene add to its appeal, making it a must-visit for food lovers.

3. Modern Developments and Riverside Charm

Phnom Penh’s skyline is rapidly transforming, with new skyscrapers and shopping malls reflecting its economic growth. The riverside area, with its blend of colonial architecture and modern amenities, offers a scenic backdrop for leisurely strolls and vibrant nightlife.

4. Art and Innovation

The city is also witnessing a renaissance in art and innovation. The creative sector thrives in spaces like Factory Phnom Penh, a hub for artists, startups, and events. These developments are positioning Phnom Penh as a center of creativity and modernity.

5. Warmth of the People

The heart of Phnom Penh lies in its people. Known for their hospitality and warmth, Cambodians welcome visitors with open arms, making the experience of exploring the city all the more enriching.

Why These Rankings Matter?

Being listed among Asia’s Best Destinations by Tripadvisor is a significant achievement for Siem Reap and Phnom Penh. This recognition reflects the hard work of the local tourism industry and the government in promoting sustainable tourism while preserving the rich cultural and historical heritage of these cities. The accolade not only boosts the global profile of Cambodia but also encourages travelers to explore and experience the country’s diverse offerings.

The Global Perspective

On a global scale, Siem Reap secured the 14th spot among the Best Destinations, placing it between Cusco, Peru, and Lisbon, Portugal. This global ranking underscores Siem Reap’s appeal beyond Asia, positioning it as a top-tier destination for international travelers.

The Future of Cambodian Tourism

Investment and Infrastructure

The recognition of Siem Reap and Phnom Penh as top destinations is expected to spur further investments in infrastructure and tourism services. Improved connectivity through new flights and better road networks will enhance accessibility, making these cities even more attractive to tourists.

Focus on Sustainability

As tourism numbers grow, there is an increasing emphasis on sustainability. Efforts to protect cultural heritage sites, promote eco-friendly practices, and support local communities are essential to ensuring that tourism benefits all stakeholders without compromising future potential.

Diversifying the Tourism Offerings

Cambodia is diversifying its tourism offerings, focusing on adventure tourism, wellness retreats, and cultural experiences. This diversification aims to attract a broader range of visitors and extend their stay, contributing to the local economy.

Digital Transformation

The integration of digital technologies in the tourism sector is another exciting development. Online platforms, virtual tours, and mobile apps enhance the visitor experience, providing information, booking services, and interactive guides that make exploring Cambodia easier and more engaging.

A Must-Visit Duo in 2025

Siem Reap and Phnom Penh have rightfully earned their places among Asia’s Best of the Best Destinations for 2025. Their blend of historical richness, cultural vibrancy, and modern amenities offers travelers a unique and enriching experience. Whether it’s marveling at the ancient Angkor temples, savoring Khmer cuisine, or strolling along the Mekong River, these cities promise unforgettable adventures.

As these Cambodian gems continue to shine on the global stage, they invite travelers from all corners of the world to discover their wonders. With ongoing developments and a commitment to sustainability, Siem Reap and Phnom Penh are not just destinations—they are journeys into the heart of Cambodia’s past, present, and future.

Share Your Experience

Have you visited Siem Reap or Phnom Penh? Share your experiences and favorite memories in the comments below. What makes these cities stand out for you? If you haven’t visited yet, what are you most excited to explore? Let’s celebrate the beauty and allure of Cambodia together! AKP

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Koh Rong is moving toward becoming Cambodia’s next certified smoke free tourism destination, with authorities aiming to complete the process by the end of 2026. The initiative was discussed during a workshop held on Tuesday by the Ministry of Tourism and the Preah Sihanouk Provincial Administration, bringing together tourism officials, local authorities, health experts, and representatives from the private sector to develop practical measures for reducing smoking in public places across the island.

The campaign is designed not only to protect residents and visitors from exposure to tobacco smoke, but also to strengthen Koh Rong’s image as a clean, healthy, and attractive destination. Officials are now working on enforcement measures, public awareness, capacity building, and cooperation with businesses as they prepare the island for an official smoke free evaluation.

Authorities Prepare a Roadmap for Koh Rong

The workshop was chaired by Hor Sarun, State Secretary of the Ministry of Tourism and Head of the Smoke Free Environment Working Group, representing Tourism Minister Hout Hak. Discussions focused on how authorities and tourism stakeholders can work together to ensure that smoke free regulations are properly understood and enforced.

Hor Sarun stressed the importance of strict compliance and close cooperation among relevant stakeholders. The goal is to create an environment where residents, workers, and tourists can enjoy Koh Rong without being exposed to tobacco smoke in public and tourism areas.

The initiative comes as Cambodia continues to promote responsible and sustainable tourism. For an island destination such as Koh Rong, maintaining a clean and healthy environment could also help strengthen its appeal to visitors looking for quality travel experiences.

Local Authorities and Tourism Businesses Have a Key Role

One of the main priorities is improving the capacity of municipal and sangkat authorities so they can effectively implement and monitor smoke free measures. Stronger enforcement will be needed to ensure that regulations are followed consistently across public spaces and tourism related areas.

Hospitality operators are also being encouraged to take a more active role. Hotels, restaurants, resorts, entertainment venues, and other tourism businesses will need to understand the health risks associated with tobacco smoke and help create environments that support the smoke free goal.

This means the initiative is not simply about introducing restrictions on smoking. It also depends on cooperation between government agencies, local authorities, tourism businesses, employees, and the wider community. Their combined efforts will be important in making the policy practical rather than simply a formal designation.

Around 100 Stakeholders Join the Discussion

Around 100 government officials and private sector representatives attended the workshop, highlighting the broad range of stakeholders involved in the initiative. The event included panel discussions as well as closed door strategy meetings focused on developing a practical timeline for Koh Rong’s official smoke free evaluation.

These discussions are expected to help clarify the steps that need to be completed before the island can be assessed for certification. They also provide an opportunity for authorities and businesses to identify challenges and coordinate their responsibilities ahead of the 2026 target.

For Koh Rong, achieving smoke free status could become another part of its wider tourism development strategy. Alongside its beaches, natural attractions, and growing tourism industry, a cleaner public environment could help strengthen the island’s reputation among both domestic and international visitors.

What Does Smoke Free Koh Rong Mean for Tourism?

A smoke free Koh Rong could offer several benefits for the island’s tourism sector. Visitors may feel more comfortable spending time in public areas, restaurants, hotels, and other tourism facilities where exposure to tobacco smoke is reduced. It could also support Cambodia’s broader efforts to promote healthier and more sustainable tourism destinations.

For tourism businesses, the initiative could also encourage improvements in workplace standards and visitor experiences. Operators that actively support smoke free policies may be better positioned to appeal to families, health conscious travellers, and international visitors who value clean and comfortable destinations.

At the same time, successful implementation will depend on consistent enforcement and clear communication. Authorities will need to ensure that businesses and residents understand the rules, while tourism operators will need to communicate the requirements clearly to their customers and staff.

Why Is Koh Rong Targeting 2026?

The end of 2026 has been set as the target for Koh Rong to achieve official smoke free tourism destination status. The workshop therefore represents an important step in turning the goal into an actionable plan, with authorities now focusing on capacity building, enforcement, awareness, and stakeholder coordination.

The timeline also gives local authorities and businesses time to prepare. Rather than introducing the requirements without preparation, the current approach allows stakeholders to understand what will be expected and address potential challenges before the official evaluation takes place.

Conclusion

Koh Rong’s ambition to become a certified smoke free tourism destination by the end of 2026 signals a broader effort to make Cambodia’s tourism destinations cleaner, healthier, and more visitor friendly. With around 100 officials and private sector representatives already involved in planning, the next challenge will be turning the strategy into consistent action on the ground.

If authorities, tourism businesses, and local communities work together effectively, the smoke free initiative could benefit public health while also adding another positive feature to Koh Rong’s growing tourism appeal. The success of the plan will ultimately depend on strong enforcement, business cooperation, public awareness, and sustained commitment ahead of the 2026 evaluation.

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Cambodia is gaining fresh support from Chinese tourism businesses and influencers as the Kingdom rolls out its new visa exemption policy for Chinese visitors. Major tourism firms in Hainan Province have now pledged to help bring up to 500,000 Chinese tourists to Cambodia by 2026, marking a major boost for the country’s tourism recovery plans.

The commitment was announced during a promotional visit to Hainan Province led by Tourism Minister Huot Hak. The Cambodian delegation, joined by senior private sector representatives, held discussions and promotional activities focused on Cambodia’s trial visa exemption policy for Chinese citizens and the “Visit Cambodia in the Green Season” campaign.

Chinese tourism firms welcome visa exemption policy

The business meeting took place in Haikou and was led by Sun Haigui, Deputy Director of the Haikou Municipal Bureau of Tourism, Culture, Radio, Television, Publication and Sports. The event brought together leading tourism enterprises and well known influencers from across Hainan Province.

During the discussions, Sun Haigui praised the warm hospitality and cooperation shown by the Cambodian delegation. He also highlighted Cambodia’s growing tourism appeal, particularly in cultural tourism, historical destinations, natural attractions, and hospitality services. According to participants, these strengths give Cambodia strong potential to attract even more Chinese travelers in the coming years.

Tourism companies target 500,000 visitors by 2026

All 15 participating state owned and private tourism companies expressed strong support for Cambodia’s decision to grant visa free access for Chinese citizens for stays of up to 14 days. The companies believe the policy will encourage more Chinese tourists to visit Cambodia, especially during the country’s green season tourism campaign.

The firms also pledged to intensify promotional efforts and tourism campaigns aimed at increasing arrivals to 500,000 Chinese visitors by 2026. Representatives noted that since 2016, their companies have already helped bring more than 300,000 Chinese tourists to Cambodia, showing the strong travel connection between both sides.

Cambodia strengthens tourism ties with China

Minister Huot Hak welcomed the growing partnership between Cambodia and China, especially the cooperation between Hainan Province, Haikou City, and private sector tourism operators. He said the relationship continues to create new opportunities for tourism development and business cooperation.

The Minister also stressed that Cambodia’s upcoming visa exemption policy, which is set to take effect in June, will make travel more convenient for Chinese visitors. Combined with the “Visit Cambodia in the Green Season” campaign, stronger safety measures for tourists, and two weekly charter flights between Cambodia and China, officials expect travel demand to rise significantly.

Green season campaign gains momentum

Cambodia’s green season campaign has become an important part of the country’s tourism promotion strategy. The campaign aims to showcase the beauty of Cambodia during the rainy season, when landscapes become greener, weather conditions are cooler, and tourist destinations are less crowded.

Officials believe this seasonal campaign, together with easier travel access and targeted promotions in China, can help Cambodia attract travelers looking for unique cultural and nature based experiences. Tourism leaders also see China as one of the Kingdom’s most important long term visitor markets.

Conclusion

The pledge from Hainan tourism firms and influencers reflects growing confidence in Cambodia’s tourism potential. With visa free travel, stronger cooperation with Chinese partners, and expanded promotional campaigns, Cambodia is positioning itself to welcome a new wave of Chinese visitors over the next two years. The target of 500,000 tourists by 2026 signals an ambitious but important step in rebuilding the Kingdom’s tourism industry and strengthening regional travel ties.

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Cambodia is stepping up efforts to redefine its tourism calendar by promoting the country’s “Green Season” as a unique travel experience rather than a traditional low season. Speaking in Siem Reap on June 22, 2026, tourism officials highlighted a nationwide strategy designed to showcase Cambodia’s rich cultural heritage, stunning natural landscapes, and year round travel opportunities. The initiative aims to change perceptions about the months between May and October, encouraging both domestic and international travelers to discover the country when nature is at its most vibrant.

The campaign reflects a broader vision to strengthen Cambodia’s tourism industry while supporting local communities and businesses. By emphasizing lush scenery, flourishing ecosystems, and authentic cultural experiences, the government hopes to attract visitors beyond the peak travel months and position Cambodia as an attractive destination throughout the entire year.

A New Vision for Cambodia’s Tourism Season

The Green Season initiative took center stage during the 2026 Green Season Tourism Talk held in Siem Reap. Tourism Minister Huot Hak presided over the event and emphasized the importance of shifting public perceptions about the traditional tourism calendar.

For decades, the period from May to October was commonly referred to as the low season because visitor numbers typically declined during the rainy months. However, tourism authorities believe this period offers some of the country’s most beautiful scenery, with greener landscapes, fuller waterways, and thriving ecosystems that provide a completely different travel experience.

“The transformation from ‘Low Season’ to ‘Green Season’ is not merely a change in terminology; it represents a shift in perspective and a forward looking national strategy,” Hak said.

His remarks underscored the government’s commitment to creating a more balanced tourism industry that can generate economic benefits throughout the year rather than concentrating activity during a limited peak season.

Showcasing Cambodia’s Natural and Cultural Treasures

The Green Season campaign was officially launched on May 2 under the guidance of Prime Minister Hun Manet. Since then, officials have been preparing for a nationwide rollout that highlights destinations across the country.

The strategy extends beyond Siem Reap and includes coastal provinces, northeastern Cambodia, and the capital Phnom Penh. By promoting a diverse range of destinations, the campaign seeks to showcase the country’s cultural heritage, natural beauty, and unique local experiences.

Tourism officials believe the initiative will encourage travelers to explore areas that may receive less attention during traditional travel periods. The approach also helps spread tourism benefits more evenly across different regions and communities.

Supporting Communities Through Year Round Travel

One of the key objectives of the Green Season strategy is to strengthen local economies by encouraging tourism activity throughout the year. More consistent visitor arrivals can help businesses maintain operations, create jobs, and generate income for communities that depend on tourism.

Officials also hope the campaign will further enhance Cambodia’s reputation as a safe, welcoming, and accessible destination. By highlighting positive travel experiences during the Green Season, the government aims to attract visitors seeking quieter attractions, greener landscapes, and a more relaxed atmosphere.

The strategy aligns with broader efforts to build a resilient tourism sector that can adapt to changing travel trends while creating long term opportunities for local entrepreneurs and service providers.

Global Events Raise Cambodia’s International Profile

Cambodia’s growing visibility on the international stage has provided additional momentum for the tourism industry. The country has successfully hosted several major international events that have drawn global attention and showcased its hospitality capabilities.

Among the most notable was the World Conference of Girl Guides and Girl Scouts held in Siem Reap. Events of this scale not only bring visitors directly to Cambodia but also help strengthen the country’s image as a destination capable of hosting significant international gatherings.

As Cambodia continues to welcome global conferences, cultural events, and tourism initiatives, officials see the Green Season campaign as another opportunity to attract new audiences and encourage repeat visits.

Why the Green Season Matters?

The Green Season campaign represents more than a marketing effort. It is a strategic move to reshape how travelers view Cambodia and to unlock the full potential of the country’s tourism assets throughout the year.

By celebrating the beauty of rain nourished landscapes, vibrant ecosystems, and cultural attractions, Cambodia is inviting travelers to experience a different side of the Kingdom. Rather than avoiding the rainy months, visitors are being encouraged to embrace a season that offers unique scenery, fewer crowds, and authentic experiences.

Conclusion

Cambodia’s Green Season tourism strategy signals a new chapter for the country’s tourism industry. By transforming perceptions of the traditional low season, the government hopes to showcase the Kingdom’s natural beauty, cultural heritage, and welcoming communities at a time when the landscape is at its most vibrant. As the campaign expands nationwide, it has the potential to boost year round travel, support local economies, and strengthen Cambodia’s position as one of Southeast Asia’s most appealing destinations.

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Cambodia is using art beneath the sea to promote Kep as a more sustainable coastal tourism destination. On August 10, 2026, officials highlighted a new partnership between the Cambodia Tourism Board (CTB) and Art for Kep, which aims to promote Kep internationally while supporting the development of the S.E.A. Ocean Gallery, described as Southeast Asia’s first underwater art museum. The project brings together contemporary art, marine conservation and tourism to create a new experience for visitors while supporting the protection and restoration of Kep’s marine environment.

The partnership was signed last week at Knai Bang Chatt in Kep, with the two sides planning to work together on international marketing. Through the CTB’s Matching Grant Programme, they will co invest in overseas promotion designed to attract more international visitors, encourage them to stay longer and increase economic benefits for local communities.

An Underwater Gallery Designed for Marine Life

Located off the coast of Kep inside a marine protection area, the S.E.A. Ocean Gallery offers a different kind of tourism experience. Instead of simply displaying sculptures on land, the project places artworks underwater where they can become part of the marine environment.

The sculptures are designed to provide substrates for living reefs. As marine life gradually grows around the artworks, the pieces are expected to become increasingly integrated with the surrounding ecosystem. This approach gives visitors a cultural attraction while also supporting a broader effort to strengthen the marine environment.

Linking Art With Conservation

For Kep, the project offers a way to expand its tourism identity beyond its well known coastline and seafood. Art for Kep Chairman Jef Moons said the project aimed to show Kep offers more than its coastline by combining art with marine restoration.

The idea reflects a growing interest in tourism experiences that connect visitors with nature and conservation. Rather than treating the environment simply as a backdrop for tourism, the Ocean Gallery is designed to make conservation part of the visitor experience itself.

A New Tourism Opportunity for Kep

CTB CEO Kim Minea said the partnership would highlight Kep’s mix of nature, culture and coastal experiences while supporting the gallery’s development as a destination linking contemporary art with conservation. Through CTB’s Matching Grant Programme, the two sides will co-invest in overseas marketing to attract visitors, encourage longer stays and boost local benefits.

The international promotion could help introduce Kep to travelers looking for experiences beyond traditional beach tourism. By combining underwater art, marine ecosystems and local culture, the destination has an opportunity to create a distinctive tourism product that appeals to visitors interested in nature, creativity and sustainable travel.

Building on Kep’s Coastal Identity

Kep is already known for its crab, mangroves, fishing communities and surrounding islands. It is also part of Cambodia’s wider coastal tourism area, together with Koh Kong, Kampot and Preah Sihanouk.

The underwater gallery adds another layer to this existing tourism offer. Instead of competing only on beaches and coastal scenery, Kep can use its marine environment as a setting for cultural experiences while reinforcing the importance of protecting that environment.

What Does It Mean for Sustainable Tourism?

The partnership reflects Cambodia’s broader effort to diversify its tourism products by bringing culture, conservation and nature based experiences together. For Kep, the underwater gallery could become more than a new attraction. It represents an approach where tourism development and environmental protection are designed to support each other.

If successfully promoted internationally, the project could help encourage longer visitor stays, generate additional opportunities for local businesses and strengthen Kep’s position among Cambodia’s coastal destinations. More importantly, it shows how creative tourism experiences can be developed around conservation rather than at the expense of it.

Conclusion

Cambodia’s decision to promote Kep through underwater art offers a fresh direction for coastal tourism. By combining contemporary sculpture, marine restoration and international tourism promotion, the S.E.A. Ocean Gallery gives visitors another reason to explore Kep while highlighting the importance of protecting its marine environment. The project could help Kep build a distinctive identity as a destination where art, nature and sustainable tourism meet.

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