Category: Work

Enhance your personal and professional growth with the Angkor Times’s Education Tips. Dive into blogs and updates focused on personal development, leadership skills, effective communication, and career advancement. Stay ahead in marketing, technology, and social media with expert insights and practical advice. Whether you’re looking to boost your skills or explore new opportunities, this category is your go-to resource for continuous learning and self-improvement.

Angkor Times Latest Questions

SOVANN
SOVANNExperienced
Asked: January 13, 2021In:

Cambodia has high internet penetration and social media usage. Nearly 9 million Facebook users are in Cambodia in 2020 with all forms of social media usage growing. 90% of university students and graduates access the Internet from their own phones. Is ...Read more

Cambodia has high internet penetration and social media usage. Nearly 9 million Facebook users are in Cambodia in 2020 with all forms of social media usage growing. 90% of university students and graduates access the Internet from their own phones.

Is Facebook popular in Cambodia?

Facebook is a huge force in Cambodia. Billboards and Tuk Tuk advertising remain popular. Promotions and giveaways are often used to introduce Khmer to international products that have never before been seen in the Kingdom. What help is available to me in terms of marketing and advertising?

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social media cambodia
Angkor Times
Angkor TimesExperienced
Asked: August 19, 2024In:

In today’s digital landscape, email marketing is often overlooked by many Cambodian business owners and marketers, with some considering it a relic of the past. The general belief is that most Cambodians do not use email for communication, favoring messaging ...Read more

In today’s digital landscape, email marketing is often overlooked by many Cambodian business owners and marketers, with some considering it a relic of the past. The general belief is that most Cambodians do not use email for communication, favoring messaging apps and social media instead. However, this perception isn’t entirely accurate. For certain businesses, especially those in professional services, email marketing can be a highly effective tool to promote their services and maintain customer engagement.

Email Marketing in Cambodia
Email Marketing in Cambodia

This blog post explores 10 reasons why email marketing can still be a valuable asset for promoting business in Cambodia, tailored specifically for business owners, marketing managers, startup owners, and entrepreneurs.

1. Targeted Communication with Professionals

Email marketing allows businesses to directly target professionals who use email as their primary mode of communication for work and business purposes. Unlike social media or other platforms, email offers a more formal and direct line to reach this audience, which is crucial for businesses in sectors like real estate, insurance, banking, finance, and education. These professionals expect to receive updates, promotions, and important information through email, making it an ideal platform to engage with them.

For further reading on the effectiveness of targeted email marketing, check out this HubSpot article.

2. Personalized Messaging and Segmentation

One of the most significant advantages of email marketing is the ability to personalize messages and segment your audience. In Cambodia, businesses can tailor their emails to specific customer groups based on factors like previous purchases, interests, and behavior. This level of personalization can significantly improve engagement rates, as customers are more likely to respond to content that feels relevant to them.

3. Cost-Effective Marketing Solution

Compared to other forms of digital marketing, email marketing is incredibly cost-effective. The cost per contact is low, and with the right strategy, the return on investment (ROI) can be substantial. For Cambodian startups and small businesses with limited marketing budgets, email marketing offers a way to reach a large audience without significant financial outlay.

Explore the cost benefits of email marketing in this Forbes article.

4. Building and Maintaining Customer Relationships

Email marketing is an excellent tool for building and maintaining relationships with your customers. Through regular newsletters, updates, and promotional emails, businesses can keep their audience engaged and informed. This ongoing communication helps to build trust and loyalty, which is crucial for long-term business success in Cambodia.

For insights on building customer relationships through email, visit this Campaign Monitor resource.

5. High Conversion Rates

Email marketing is known for its high conversion rates. Emails can drive actions like signing up for a webinar, downloading a whitepaper, or making a purchase. For businesses in Cambodia, particularly those in e-commerce, email campaigns can be an effective way to convert leads into paying customers.

6. Measurable Results and Data Analysis

One of the key benefits of email marketing is the ability to measure results and analyze data. Marketers can track open rates, click-through rates, and conversion rates to see how their campaigns are performing. This data is invaluable for refining marketing strategies and improving future campaigns. For Cambodian businesses, understanding how their email campaigns are received can lead to more effective marketing efforts.

Learn more about email marketing metrics from this Mailchimp guide.

7. Reaching Mobile Users

In Cambodia, where mobile phone usage is widespread, email marketing offers a way to reach customers on their mobile devices. Many people check their emails on their phones, making it a direct and effective way to communicate. Ensuring that emails are mobile-friendly can increase the likelihood of engagement and response.

8. Content Repurposing Opportunities

Email marketing allows businesses to repurpose existing content in a new format. Blogs, social media posts, and other content can be adapted and sent out as part of an email campaign. This strategy not only saves time but also ensures that your content reaches a wider audience. Cambodian businesses can leverage this approach to maximize the impact of their content.

Explore more about content repurposing in this Neil Patel guide.

9. Staying Top-of-Mind with Customers

Regular email communication keeps your business at the forefront of your customers’ minds. In competitive markets like Cambodia, staying top-of-mind is essential. Through consistent updates, promotions, and valuable content, email marketing helps businesses maintain visibility and relevance.

For more on staying top-of-mind with email marketing, read this Constant Contact article.

10. Integrating with Other Marketing Channels

Email marketing can be effectively integrated with other marketing channels to create a cohesive strategy. For example, emails can drive traffic to your website, social media pages, or other digital platforms. This integration helps to amplify your marketing efforts and ensures a consistent message across all channels. Cambodian businesses can use this approach to create a more robust and effective marketing strategy.

Learn how to integrate email with other marketing channels from this HubSpot guide.

Conclusion

Email marketing is far from a dead marketing tool. While it may not be as widely adopted for everyday communication in Cambodia, it remains a powerful and effective method for businesses targeting professionals and other specific groups. For real estate, insurance, banking, finance, education, and other professional services, email marketing can build awareness, provide updates, and run promotional campaigns effectively.

However, it’s essential to recognize that email marketing may not be suitable for all businesses, especially those whose target audience does not rely on email for daily communication. Understanding your audience and tailoring your strategy accordingly is key to success.

If you’re a business owner, marketing manager, startup owner, or entrepreneur in Cambodia, and are interested in exploring the benefits of email marketing, reach out to Activeverify – Digital Marketing Agency in Cambodia via email at [email protected] for expert marketing services.

What are your thoughts on using email marketing in Cambodia? Share your experiences or questions in the comments below!

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Angkor Times
Angkor TimesExperienced
Asked: December 31, 2020In:

There are a number of reasons why girls who are interested in STEM don’t pursue technology-related degrees. These consist of unfavorable stereotypes, lack of role models, discouragement, low self-confidence and fear of competing in a male-dominated industry. But here at Study ...Read more

There are a number of reasons why girls who are interested in STEM don’t pursue technology-related degrees. These consist of unfavorable stereotypes, lack of role models, discouragement, low self-confidence and fear of competing in a male-dominated industry. But here at Study International, we are recommends of encouraging women to believe in themselves and actively pursue an interest in tech.

Why girls should pursue technology-related degrees in Cambodia

Why girls should pursue technology-related degrees in Cambodia

In Cambodia, there were about 4.3 million people aged 15 to 29 in 2018 and only 5 percent of them signed up in tertiary education, according to STEM4 Women. Of that 5 percent, only 14 percent had been feminine, in comparison with 52 percent in Thailand and 48 percent in Malaysia.

The Royal Government of Cambodia, particularly the Ministry of Commerce, has stepped up efforts in recent years to strengthen the country’s e-commerce ecosystem including regulatory framework and strategy, such as passing the landmark 2019 E-commerce Law, a set of sub-decrees to ease registration for e-commerce-based businesses, the Consumer Protection Law to protect the rights of online shoppers and businesses and the recently launched E-commerce Strategy.

The UNDP is also working to reskill workers, support the onboarding of 1000 small and medium sized business into the e-commerce market and promote the adoption of e-commerce across the country through an advocacy campaign to create a robust regulatory environment with support from the Government of Australia.

Chea Ratha, president of Khmum eShop online shopping app, an information technology (IT) new venture that connects consumers and vendors on one marketplace platform, said that gender disparity exists at all levels of science, technology, engineering and mathematics (STEM) disciplines all over the world. STEM4 Women empowers young vulnerable girls and women to access training in these subjects. She said women have made considerable strides in their involvement in higher education, but remain underrepresented in STEM disciplines.

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cambodiachea rathae-commerce ecosysteme-commerce lawe-commerce markete-commerce strategye-commerce-based businessesgovernment of australiakhmum eshopreskill workersroyal government of cambodiastemtechnologyundp
SOVANN
SOVANNExperienced
Asked: December 10, 2020In:

A journalist asked me that in the past, both civil society organizations and some government officials have often disagreed on the standards of human rights practice in Cambodia. Article 31 of the Constitution, the Kingdom of Cambodia recognizes and respects human ...Read more

  • A journalist asked me that in the past, both civil society organizations and some government officials have often disagreed on the standards of human rights practice in Cambodia.

Article 31 of the Constitution, the Kingdom of Cambodia recognizes and respects human rights as enshrined in the UN Charter, the Universal Declaration of Human Rights and its conventions and conventions on human rights. Women’s rights and children’s rights. Therefore, execution contrary to this supreme law is not right.

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Angkor Times
Angkor TimesExperienced
Asked: March 30, 2025In:

The Complete WordPress Website Development Training in Cambodia! Master the Art of Website Development in Just 4 Days! Are you ready to dive into the world of web development? Whether you are an aspiring entrepreneur, freelancer, or small business owner, ...Read more

The Complete WordPress Website Development Training in Cambodia!

Master the Art of Website Development in Just 4 Days!

Are you ready to dive into the world of web development? Whether you are an aspiring entrepreneur, freelancer, or small business owner, learning to build and manage your website is a game-changing skill. With The Complete WordPress Website Development Training, you can master website creation from scratch in just 4 days! This online training course is designed for beginners and intermediate learners, offering step-by-step guidance on how to create stunning, functional, and professional websites.

Websute Development Training Course in Cambodia
Websute Development Training Course in Cambodia

Course Details

  • Course Title: The Complete WordPress Website Development Training
  • Duration: 4 days (Saturday & Sunday) – 4 hours per day
  • Training Mode: Online (Google Meet & Telegram)
  • Language: English or Khmer
  • Fee: $150 per person (រៀនមួយចេះ)
  • Certificate: Provided upon completion
  • Support: 1-month support via Telegram Group
  • Bonus: Free domain & hosting for one year

Why Take This Course?

This training course is your gateway to a successful career in web development. WordPress powers over 60 million websites worldwide, making it the most popular website-building platform. By mastering WordPress, you will be able to create and manage professional websites without coding knowledge. Whether you want to start a blog, build a business website, or create an online store, this course equips you with everything you need.

Course Modules & Content

Day 1: Introduction and Getting Started

Module 1: Introduction to Websites

  • Understanding websites vs. landing pages: When to use each
  • Why having a website is essential for business success
  • Basics of hosting, domain names, and SSL certificates
  • Overview of free and paid website development platforms
  • Benefits of user-friendly platforms for beginners

Module 2: Introduction to WordPress

  • WordPress vs. custom-coded websites: Pros and cons
  • Navigating the WordPress Dashboard
  • Installing, deactivating, and updating WordPress themes and plugins
  • Understanding the role of plugins and themes in website functionality

Module 3: WordPress Themes

  • Downloading and installing free WordPress themes safely
  • Choosing and purchasing premium themes and plugins
  • Selecting the right theme for your website goals

Day 2: Designing and Customizing Your Website

Module 4: Theme Selection and Customization

  • Step-by-step guide to customizing WordPress themes
  • Selecting color schemes, backgrounds, and fonts
  • Adding header and background images
  • Customizing homepage, contact page, and about page
  • Managing menus and widgets for improved navigation
  • Embedding media like YouTube videos for a dynamic website
  • Essential plugins for website enhancement

Module 5: Creating Menus, Categories, and Blogs

  • Adding headers and footers for a professional look
  • Creating and managing menus for easy navigation
  • Developing blog categories and publishing content
  • Building pages like About Us, Services, Products, and Contact Us
  • Creating a structured and user-friendly content hierarchy

Day 3: Enhancing Your Website with Tools and SEO

Module 6: Basic Image Editing and Design Tools

  • Using tools like Photoshop, Illustrator, and Canva
  • Finding free and premium images and templates
  • Editing images and creating branding materials
  • Enhancing user engagement with visuals

Module 7: Search Engine Optimization (SEO)

  • Understanding SEO and why it matters
  • SEO vs. SEM (Search Engine Marketing)
  • On-page and off-page SEO techniques
  • Ranking high on Google search results
  • Role of social media in increasing organic traffic
  • How to monetize SEO skills

Day 4: Finalizing and Scaling Your Website

Module 8: Hands-On Website Development

  • Live website-building session with real-time guidance
  • Students have a week to finalize their website
  • Confidence-building exercises to ensure independent website management

Module 9: Technical Support and Troubleshooting

  • The importance of ongoing website support
  • Accessing professional developer support
  • Finding solutions to common website issues

Module 10: Website and Digital Learning Resources

  • Free and paid resources for further learning
  • Digital marketing courses to complement website development
  • Staying updated with industry trends

Module 11: Monetizing Your Website

  • Strategies to make money from websites:
    • Sponsored ads & PR campaigns
    • Google AdSense setup
    • Offering digital services/products
    • E-commerce and affiliate marketing

Course Highlights

✔ Beginner-friendly content
✔ Practical, hands-on training
✔ Support after course completion
✔ Real-world examples and case studies
✔ Networking opportunities with industry professionals

Training Methodology

The training incorporates lecturing, case studies, and interactive discussions, ensuring you learn through practical applications. With recorded sessions, you won’t miss any learning materials.

Meet Your Instructor

With over 12 years of experience, Sovann is an expert in Media & Communications, Digital Marketing, Web Development, and Public Relations. His career spans working with corporate companies, NGOs, international organizations, and media agencies.

Notable Achievements:

  • Trained hundreds of professionals in digital marketing and web development
  • Worked with brands like National Employment Agency, Coca-Cola, Vietjet Air, Caltex, Smart Axiata, Kcement, and Danone
  • Former Digital Marketing Consultant/Trainer and WordPress Developer for ACTIVERIFY & ADITI Media

Frequently Asked Questions (FAQ)

Who Should Join This Course?

✅ Entrepreneurs and small business owners
✅ Freelancers and aspiring web developers
✅ Content creators and bloggers
✅ Marketing and brand managers
✅ Anyone looking to build an online presence without coding

Is 4 days enough to learn website development?

Yes! This training provides a strong foundation, and you’ll get ongoing support via a private Telegram group.

What are the requirements to join?

📌 A PC/laptop with a stable internet connection
📌 Basic English skills (Khmer language support available)

What do I gain after completing the training?

🎓 Website development skills
🎓 Certificate of completion
🎓 Free domain & hosting for one year
🎓 Lifetime support via Telegram Group

When does the course start?

📅 Every Saturday & Sunday

What if I miss a day of training?

🎥 Recorded video tutorials will be available in the Telegram group.

Can I get help after the course?

Yes! You can ask for support anytime via the Telegram group.

Start Your Web Development Journey Today!

Invest in your future and gain the skills to design, build, and monetize websites. Don’t miss this opportunity to become a website development expert!

📩 Enroll now! Limited slots available.
📱 Contact us via Telegram/WhatsApp: +855(0)16600321

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