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Angkor Times
Angkor TimesExperienced
Asked: March 14, 2025In: ,

The rapid advancement of digital technology has transformed industries worldwide, and Cambodia is no exception. Recognizing the importance of digital skills and technological innovation, the Ministry of Post and Telecommunications (MPTC) has launched the Digital Community of Cambodia (DCC)—a nationwide ...Read more

The rapid advancement of digital technology has transformed industries worldwide, and Cambodia is no exception. Recognizing the importance of digital skills and technological innovation, the Ministry of Post and Telecommunications (MPTC) has launched the Digital Community of Cambodia (DCC)—a nationwide platform designed to connect digital professionals, entrepreneurs, and tech enthusiasts.

What is the Digital Community of Cambodia? Why You Need to Join?
What is the Digital Community of Cambodia? Why You Need to Join?

In collaboration with the Ministry of Education, Youth, and Sports (MoEYS), the Cambodian government has further strengthened this initiative by establishing the Digital Professionals Association, aimed at fostering expertise in various digital fields. This article explores what the Digital Community of Cambodia is, its purpose, and why you should consider joining this growing network of digital experts.

What is the Digital Community of Cambodia?

The Digital Community of Cambodia (DCC) is an online platform created to bring together professionals, students, and experts in the field of digital technology. It serves as a hub for collaboration, skill enhancement, and networking among individuals who are interested in Cambodia’s digital transformation.

DCC was officially launched in September 2023 by MPTC, and in 2024, the ministry took it a step further by establishing the Digital Professionals Association, which divides digital professionals into specialized communities based on their areas of expertise.

Key Focus Areas of the Digital Professionals Association:

  1. Telecommunications – Mobile networks, internet services, and satellite communications.
  2. Software Development – Programming, application development, and system design.
  3. Cloud Technology – Cloud computing, storage solutions, and virtualized services.
  4. Artificial Intelligence (AI) – Machine learning, natural language processing, and AI-driven innovations.
  5. Cybersecurity – Data protection, hacking prevention, and secure networking.
  6. Blockchain – Cryptocurrency, smart contracts, and decentralized applications.
  7. Internet of Things (IoT) – Smart devices, automation, and sensor technologies.
  8. Data Science – Big data analytics, data visualization, and predictive modeling.
  9. Robotics – Automation, industrial robotics, and AI-powered machinery.

This initiative aligns with Prime Minister Hun Manet’s vision of transforming Cambodia into a digital economy and enhancing the country’s technological capabilities.

Why You Should Join the Digital Community of Cambodia?

Becoming a member of the Digital Community of Cambodia offers numerous benefits, particularly for those looking to expand their knowledge, network with like-minded professionals, and contribute to Cambodia’s digital transformation. Here are some key reasons why joining DCC is a great opportunity:

1. Expand Your Professional Network

By joining DCC, you gain access to a vast network of digital professionals, industry experts, and tech entrepreneurs. This community fosters collaboration, helping members find business partners, mentors, and career opportunities in Cambodia’s digital sector.

2. Skill Development and Training

The Digital Professionals Association offers workshops, training sessions, and certifications in various digital fields. Whether you’re a student or a professional, these programs can help you stay updated with the latest technological advancements and improve your skillset.

3. Career Advancement and Job Opportunities

The digital economy in Cambodia is growing rapidly, and companies are constantly looking for skilled professionals in AI, cybersecurity, blockchain, and other tech fields. Being part of DCC increases your chances of discovering new job opportunities and career growth.

4. Government Support and Industry Recognition

As a government-backed initiative, the Digital Community of Cambodia provides credibility and recognition to its members. It connects individuals with industry leaders, policymakers, and organizations that shape Cambodia’s digital economy.

5. Access to Digital Resources and Funding Opportunities

Entrepreneurs and startups can benefit from resources, grants, and investment opportunities available within the community. Government agencies and private sector partners often provide funding for digital innovation projects.

6. Participation in National and International Tech Events

Members of DCC can participate in national and international conferences, hackathons, and exhibitions. These events serve as platforms to showcase digital innovations, gain exposure, and connect with global tech leaders.

7. Strengthening Cambodia’s Digital Economy

Joining DCC allows you to contribute to the country’s digital growth. By sharing knowledge, collaborating on projects, and participating in digital initiatives, members play an active role in Cambodia’s technological advancement.

8. Innovation and Research Opportunities

The Digital Community of Cambodia encourages innovation by promoting research in AI, blockchain, and IoT. If you have ideas for digital solutions, this platform provides the right environment to develop and test them.

9. Exclusive Membership Perks

Members of DCC can enjoy exclusive benefits such as discounts on tech courses, priority access to government projects, and invitations to private networking events.

10. Easy Registration Process

Joining the Digital Community of Cambodia is simple. Interested individuals can register on the official website at https://dcc.gov.kh. For further information, you can contact 077 630 142.

Conclusion

The Digital Community of Cambodia is an essential initiative that fosters technological growth, enhances digital skills, and connects professionals in Cambodia’s digital sector. Whether you’re a student, an entrepreneur, or a tech expert, joining DCC provides numerous benefits, including networking opportunities, career growth, and access to exclusive digital resources.

By participating in this community, you contribute to Cambodia’s vision of becoming a digital economy powerhouse in Southeast Asia. Don’t miss this opportunity—register today and be part of Cambodia’s digital future!

For more details, visit: https://dcc.gov.kh or call 077 630 142.

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Angkor Times
Angkor TimesExperienced
Asked: March 13, 2025In: ,

Marketing is evolving rapidly, and staying ahead of the latest trends is crucial for businesses looking to maintain a competitive edge. As we approach 2025, new technologies, consumer behaviors, and digital innovations are shaping the marketing landscape. In this article, ...Read more

Marketing is evolving rapidly, and staying ahead of the latest trends is crucial for businesses looking to maintain a competitive edge. As we approach 2025, new technologies, consumer behaviors, and digital innovations are shaping the marketing landscape. In this article, we’ll explore the top seven marketing trends that businesses need to embrace to succeed in the coming year.

Top 7 Marketing Trends You Need To Know in 2025
Top 7 Marketing Trends You Need To Know in 2025

1. AI-Powered Marketing Strategies

Artificial Intelligence (AI) is revolutionizing marketing by automating processes, personalizing content, and optimizing campaigns. AI-driven tools help businesses analyze consumer data, predict trends, and enhance customer experiences in real time. According to recent reports, 64% of marketers are increasing their investment in AI-powered marketing solutions.

Actionable Tip: Leverage AI for content generation, customer segmentation, and predictive analytics. Tools like ChatGPT, Jasper AI, and HubSpot AI can streamline marketing efforts and improve efficiency.

2. The Growth of Influencer and Creator Marketing

Influencer marketing is no longer limited to B2C brands. B2B businesses are now collaborating with industry experts and micro-influencers to build credibility and trust. LinkedIn reports that 61% of B2B marketers plan to increase their influencer marketing budgets in 2025.

Actionable Tip: Identify niche influencers in your industry and partner with them to create authentic, engaging content that resonates with your target audience.

3. Short-Form Video Content Will Dominate

Short-form videos continue to dominate digital platforms, with platforms like TikTok, YouTube Shorts, and Instagram Reels gaining massive popularity. Studies show that 55% of B2B marketers report the highest ROI from short-form video content, while 63% of buyers rely on video content for purchase decisions.

Actionable Tip: Create short, engaging videos showcasing product features, customer testimonials, and industry insights. Leverage platforms like LinkedIn Video and TikTok for Business to expand reach.

4. The Rise of Interactive and Immersive Experiences

With advancements in AR (Augmented Reality) and VR (Virtual Reality), brands are focusing on creating immersive marketing experiences. Interactive content, such as AR filters, 360-degree videos, and virtual showrooms, is becoming more common as customers seek engaging digital experiences.

Actionable Tip: Incorporate AR filters on social media platforms or create virtual product demos to give consumers a hands-on experience before purchasing.

5. Personalized and Data-Driven Marketing

Consumers expect hyper-personalized content tailored to their preferences. With advancements in AI and machine learning, businesses can now analyze customer data to deliver highly targeted marketing messages. A report by McKinsey states that personalized marketing can increase ROI by 20%.

Actionable Tip: Use CRM and AI-driven analytics to segment your audience and personalize email marketing, product recommendations, and social media ads.

6. The Shift Toward Sustainable and Ethical Marketing

Consumers are increasingly prioritizing brands that align with sustainability and ethical practices. Businesses must showcase their commitment to environmental and social responsibility through transparent marketing efforts.

Actionable Tip: Highlight sustainability initiatives, ethical sourcing, and corporate social responsibility in your marketing campaigns. Use eco-friendly packaging and carbon-neutral practices to appeal to conscious consumers.

7. The Evolution of SEO and Voice Search

SEO is evolving with AI-driven search engines and voice-activated assistants like Google Assistant and Alexa. More users are searching using voice commands, changing the way content needs to be optimized.

Actionable Tip: Optimize content for voice search by using conversational keywords and FAQ-style content. Ensure your website loads quickly and is mobile-friendly to rank higher on search engines.

Conclusion

The marketing landscape in 2025 will be defined by AI innovations, influencer collaborations, immersive experiences, and personalized content. By staying ahead of these trends, businesses can create impactful campaigns and build stronger connections with their audiences.

Are you ready to take your marketing strategy to the next level? Contact us today to explore customized solutions tailored to your business needs!

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Angkor Times
Angkor TimesExperienced
Asked: March 11, 2025In: ,

The Current Labour Force in Cambodia Among ASEAN! Cambodia has emerged as the ASEAN leader in Labour Force Participation Rate (LFPR), according to a recent report by the ASEAN Secretariat. This key economic indicator, which measures the proportion of a country’s ...Read more

The Current Labour Force in Cambodia Among ASEAN!

Cambodia has emerged as the ASEAN leader in Labour Force Participation Rate (LFPR), according to a recent report by the ASEAN Secretariat. This key economic indicator, which measures the proportion of a country’s working-age population actively engaged in the labour market, underscores Cambodia’s strong workforce participation relative to its regional peers.

Cambodia workforce participation
A graphical representation shows LPFR (both male and female) across Asean member states for the years 2014, 2018 and 2023. At 83.7 percent, Cambodia recorded the highest Labour Force Participation Rate (LFRP) among the Asean nations. Aseanstats database

Cambodia Leads in Labour Force Participation

The latest data highlights Cambodia’s consistent performance in workforce participation, with an LFPR of 82.6% in 2014, rising to 83.7% in 2022. This surpasses other ASEAN nations, including Thailand and Vietnam, which reported high participation rates in 2014—70.3% and 77.5%, respectively—but saw notable declines by 2023 to 68.6% and 68.9%.

Other ASEAN nations have experienced mixed trends. While Indonesia and Malaysia improved their LFPR from 66.6% (2014) to 69.5% (2023) and 67.6% (2014) to 70% (2023), respectively, countries such as Brunei and Myanmar recorded declines. Brunei’s LFPR fell from 65.6% in 2014 to 63.6% in 2023, while Myanmar saw a sharper drop from 67% to 60.7% over the same period. The Philippines, after a decline in 2018, managed a recovery to 64.8% in 2023. Singapore and Laos showed gradual improvements, with Singapore rising from 67% in 2014 to 68.6% in 2023, while Laos, despite having the lowest participation rate, reached 47.1% in 2022.

Gender Disparities in Labour Participation

The 2023 report also highlighted significant gender disparities in labour force participation across ASEAN. Myanmar recorded the largest gender gap, with 77.1% of men participating in the labour force compared to only 47% of women. Indonesia exhibited a similar trend, with male participation at 84.3% and female participation at just 54.5%.

Cambodia, however, reported one of the narrowest gender gaps, with male LFPR at 88.7% and female LFPR at 78.9%, reflecting a difference of only 9.8 percentage points. This places Cambodia among the top ASEAN nations in female workforce participation, alongside Vietnam (62.9%) and Singapore (62.6%). Conversely, Laos had the lowest male and female participation rates, at 52.6% and 41.9%, respectively.

Challenges and Opportunities for Cambodia’s Labour Market

Despite its high LFPR, Cambodia faces challenges in labour productivity. The Asian Development Bank (ADB), in its latest ‘Country Diagnostic Study’ (CDS), emphasized the need for strategic human capital investments to sustain economic growth and achieve upper-middle-income status by 2030. While Cambodia has made considerable progress in labour development, its productivity levels remain below other Southeast Asian manufacturing hubs.

To sustain its leadership in workforce participation and boost economic competitiveness, Cambodia must focus on enhancing skills development, improving education and vocational training, and fostering an environment conducive to higher wages and job security. Strengthening labour policies and attracting foreign investment in high-value industries will also be crucial in maintaining the Kingdom’s economic momentum.

Conclusion

Cambodia’s high Labour Force Participation Rate positions it as a regional leader in workforce engagement. However, to translate this strong participation into sustainable economic growth, the country must address labour productivity challenges through improved education, skills training, and economic diversification. As ASEAN economies continue to evolve, Cambodia has the opportunity to leverage its dynamic workforce to drive long-term prosperity.

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Angkor Times
Angkor TimesExperienced
Asked: March 10, 2025In:

Google has introduced a new feature for Google Business Profiles that allows businesses to generate QR codes linking directly to their review pages. This update simplifies the process of collecting customer feedback and makes it easier for businesses to enhance ...Read more

Google has introduced a new feature for Google Business Profiles that allows businesses to generate QR codes linking directly to their review pages. This update simplifies the process of collecting customer feedback and makes it easier for businesses to enhance their online presence.

Google Business Profile Update-QR Codes for Review Pages
Google Business Profile Update-QR Codes for Review Pages

How the QR Code Feature Works

With this new update, businesses can now generate a unique QR code that directs customers straight to their Google review page. This feature, accessible via the Google Business Profile dashboard on desktop, eliminates the hassle of customers having to search for a business manually before leaving a review.

Google announced the update today on X:

You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews. On your desktop, go to your Business Profile and click on “ask for reviews”. Follow the instructions to generate a link or a QR code. Voila!

https://x.com/GoogleMyBiz/status/1896974056391631161

How to Generate a QR Code for Your Business

Creating a QR code for your business’s review page is simple. Follow these steps:

  1. Log in to your Google Business Profile dashboard on desktop.
  2. Click on the “Ask for Reviews” option.
  3. Follow the instructions to generate a direct link or a QR code.
  4. Share your QR code via Email, WhatsApp, Facebook, printed receipts, business cards, or in-store signage.

Why This Matters for Businesses

This update presents a new opportunity for businesses to increase their review count with minimal effort. QR codes are a convenient way to encourage customers to leave reviews by eliminating friction in the process. Businesses can now display QR codes at physical locations, include them in post-purchase emails, or attach them to receipts.

Benefits of This Update:

  • Higher Review Volume: By making the review process seamless, more customers will be encouraged to leave feedback.
  • Better Local Visibility: While reviews don’t directly impact search rankings, they do influence Google’s local pack, improving your business’s online presence.
  • Enhanced Customer Engagement: With easier access to review pages, businesses can build stronger relationships with their customers and improve service quality.

Customers Are More Willing to Write Reviews

A recent study by BrightLocal analyzed 15 years of data and found that customers are becoming more aware of the importance of reviews. Their willingness to leave reviews is increasing, provided they are given a strong reason and the right timing.

The study states:

“… despite the challenges of maintaining a consistent stream of new reviews, consumers are overwhelmingly willing to write one. It’s all about giving them a strong reason to do so (AKA a memorable experience) and catching them at the right time.”

However, the study also highlights that while customers are more inclined to leave reviews, they are also becoming more skeptical of overall review scores. Many consumers now consult alternative sources such as TikTok and YouTube for additional insights before making decisions.

Leveraging the QR Code Feature for Maximum Impact

To fully benefit from this feature, businesses should integrate QR codes strategically:

  • In-store: Place QR codes on posters, tables, or checkout counters to encourage on-the-spot reviews.
  • Post-purchase receipts: Adding a QR code to printed or digital receipts increases the likelihood of immediate customer feedback.
  • Social media & email campaigns: Sending QR codes via email or sharing them on social media platforms can help reach a broader audience.

Final Thoughts

Google’s new QR code feature for Business Profiles is a game-changer for businesses looking to boost their online credibility. By making it effortless for customers to leave reviews, businesses can improve their local SEO presence and enhance customer trust. However, businesses should also ensure their presence extends beyond Google reviews by engaging customers on alternative platforms like TikTok and YouTube.

Now is the perfect time to implement QR codes in your business strategy and take advantage of this streamlined approach to gathering customer feedback!

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Angkor Times
Angkor TimesExperienced
Asked: March 4, 2025In:

Is Online Data Misleading? PM Hun Manet’s Urgent Advice to Researchers. In an era where digital resources are readily available, Cambodian Prime Minister Samdech Hun Manet has emphasized the importance of collecting data directly from the ground rather than relying solely ...Read more

Is Online Data Misleading? PM Hun Manet’s Urgent Advice to Researchers.

In an era where digital resources are readily available, Cambodian Prime Minister Samdech Hun Manet has emphasized the importance of collecting data directly from the ground rather than relying solely on Google. His remarks, made during the opening ceremony of the “Cambodia Vision Conference 2025 on Cambodia’s New Growth Strategy,” highlight the necessity of accurate, context-specific research in policy formulation. This blog post explores why the Prime Minister’s advice is crucial for Cambodia’s sustainable development and the implications of data-driven policymaking.

Is Online Data Misleading PM Hun Manet’s Urgent Advice to Researchers
Is Online Data Misleading PM Hun Manet’s Urgent Advice to Researchers

The Dangers of Relying on Incorrect Information

PM Hun Manet strongly warned against the reliance on unverified digital sources, stating: “If the information we collect is wrong, the decisions will be wrong, the policy formulation will be wrong, and it will cause us a lot of losses.” His concern is well-founded—flawed data leads to misguided policies, inefficient resource allocation, and ineffective interventions.

For instance, policies based on outdated or generalized online statistics may not reflect the current realities of Cambodia’s economic, social, and environmental landscape. By prioritizing ground-level data collection, researchers can ensure that policy decisions align with real-time conditions and needs.

The Importance of Primary Data Collection

The Prime Minister stressed that primary data collection through surveys, field research, and direct consultations with relevant stakeholders is vital. He emphasized that without firsthand information, the government risks overlooking critical areas that require intervention. Regular visits, scientific studies, and sector-specific surveys ensure that the collected data accurately represents the local context.

One example of this approach is Cambodia’s agricultural sector. Policymakers cannot rely on global agricultural reports alone to shape local farming policies. Instead, they must gather firsthand insights from Cambodian farmers, assess soil conditions, and study market demands. This ensures that policies directly address farmers’ challenges and contribute to food security and economic stability.

Customizing Policies to Cambodia’s Needs

Another key takeaway from Hun Manet’s speech was his assertion that Cambodia should not blindly adopt policies designed for other nations. “We cannot copy the policies that the World Bank has written for other countries to implement in Cambodia,” he stated. While global best practices can serve as references, every country has unique socio-economic conditions, cultural contexts, and development priorities.

For example, Cambodia’s labor market policies must consider factors like demographic trends, urban migration, and skill development. Simply implementing models from Western economies without adapting them to Cambodia’s realities would result in ineffective labor strategies. The only way to craft relevant policies is through localized data collection and analysis.

Ensuring Scientific and Sector-Specific Analysis

PM Hun Manet also highlighted the need for scientific and sector-specific analysis in policy development. He cautioned against cross-sector misapplications of data, stating: “Don’t take data from the manufacturing sector and go to assess the sentiment and desires of the service sector.” Each industry has distinct challenges and opportunities, necessitating tailored research approaches.

For instance, analyzing consumer sentiment in Cambodia’s hospitality industry requires direct engagement with tourists, hotel operators, and travel agencies. Using generalized economic data from unrelated industries would lead to misguided conclusions and ineffective tourism policies.

The Role of CDRI in Research and Policy Formulation

The Prime Minister acknowledged the Cambodian Development Research and Training Institute (CDRI) as an essential institution in the country’s research and policy framework. Described as Cambodia’s “brain bank,” CDRI has played a significant role in collecting and analyzing data for over 35 years. Its contributions to policy discussions, such as those in the Cambodia Vision Conference 2025, help shape the nation’s long-term development strategies.

The 2025 conference aimed to evaluate Cambodia’s economic performance and identify priority areas for improvement. By facilitating dialogue among national and international experts, the conference underscores the importance of evidence-based policymaking in a rapidly changing global landscape.

Avoiding Sentiment-Based Policy Decisions

Another critical point made by PM Hun Manet was the warning against sentiment-based policymaking. “Do not use sentiment analysis as a basis for policy making,” he stated. Emotional or anecdotal perspectives, while valuable in understanding public opinion, should not be the primary drivers of national policies.

Instead, Cambodia’s policy framework must rely on data-driven insights. This requires continuous monitoring and supervision of policy implementation, allowing adjustments based on tangible results rather than speculative assumptions.

A Future Built on Reliable Data

PM Hun Manet’s message is clear: Cambodia’s development relies on accurate, localized, and scientifically grounded data collection. By prioritizing ground-level research, policymakers can craft informed and effective strategies that truly address national needs. As Cambodia continues its journey toward sustainable growth, ensuring the integrity of its research and data collection practices will be key to successful governance.

The challenge now lies in implementing these principles across all sectors. Researchers, policymakers, and institutions like CDRI must work together to uphold data quality standards and drive Cambodia’s progress forward.

What are your thoughts on this approach to policymaking? Do you think ground-level data collection is the key to effective governance? Share your views in the comments!

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