Google has introduced a new feature for Google Business Profiles that allows businesses to generate QR codes linking directly to their review pages. This update simplifies the process of collecting customer feedback and makes it easier for businesses to enhance their online presence.

How the QR Code Feature Works

With this new update, businesses can now generate a unique QR code that directs customers straight to their Google review page. This feature, accessible via the Google Business Profile dashboard on desktop, eliminates the hassle of customers having to search for a business manually before leaving a review.

Google announced the update today on X:

You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews. On your desktop, go to your Business Profile and click on “ask for reviews”. Follow the instructions to generate a link or a QR code. Voila!

How to Generate a QR Code for Your Business

Creating a QR code for your business’s review page is simple. Follow these steps:

1. Log in to your Google Business Profile dashboard on desktop.
2. Click on the “Ask for Reviews” option.
3. Follow the instructions to generate a direct link or a QR code.
4. Share your QR code via Email, WhatsApp, Facebook, printed receipts, business cards, or in-store signage.

Why This Matters for Businesses

This update presents a new opportunity for businesses to increase their review count with minimal effort. QR codes are a convenient way to encourage customers to leave reviews by eliminating friction in the process. Businesses can now display QR codes at physical locations, include them in post-purchase emails, or attach them to receipts.

Benefits of This Update:

• Higher Review Volume: By making the review process seamless, more customers will be encouraged to leave feedback.
• Better Local Visibility: While reviews don’t directly impact search rankings, they do influence Google’s local pack, improving your business’s online presence.
• Enhanced Customer Engagement: With easier access to review pages, businesses can build stronger relationships with their customers and improve service quality.

Customers Are More Willing to Write Reviews

A recent study by BrightLocal analyzed 15 years of data and found that customers are becoming more aware of the importance of reviews. Their willingness to leave reviews is increasing, provided they are given a strong reason and the right timing.

The study states:

“… despite the challenges of maintaining a consistent stream of new reviews, consumers are overwhelmingly willing to write one. It’s all about giving them a strong reason to do so (AKA a memorable experience) and catching them at the right time.”

However, the study also highlights that while customers are more inclined to leave reviews, they are also becoming more skeptical of overall review scores. Many consumers now consult alternative sources such as TikTok and YouTube for additional insights before making decisions.

Leveraging the QR Code Feature for Maximum Impact

To fully benefit from this feature, businesses should integrate QR codes strategically:

• In-store: Place QR codes on posters, tables, or checkout counters to encourage on-the-spot reviews.
• Post-purchase receipts: Adding a QR code to printed or digital receipts increases the likelihood of immediate customer feedback.
• Social media & email campaigns: Sending QR codes via email or sharing them on social media platforms can help reach a broader audience.

Final Thoughts

Google’s new QR code feature for Business Profiles is a game-changer for businesses looking to boost their online credibility. By making it effortless for customers to leave reviews, businesses can improve their local SEO presence and enhance customer trust. However, businesses should also ensure their presence extends beyond Google reviews by engaging customers on alternative platforms like TikTok and YouTube.

Now is the perfect time to implement QR codes in your business strategy and take advantage of this streamlined approach to gathering customer feedback!

Is Online Data Misleading? PM Hun Manet’s Urgent Advice to Researchers.

In an era where digital resources are readily available, Cambodian Prime Minister Samdech Hun Manet has emphasized the importance of collecting data directly from the ground rather than relying solely on Google. His remarks, made during the opening ceremony of the “Cambodia Vision Conference 2025 on Cambodia’s New Growth Strategy,” highlight the necessity of accurate, context-specific research in policy formulation. This blog post explores why the Prime Minister’s advice is crucial for Cambodia’s sustainable development and the implications of data-driven policymaking.

The Dangers of Relying on Incorrect Information

PM Hun Manet strongly warned against the reliance on unverified digital sources, stating: “If the information we collect is wrong, the decisions will be wrong, the policy formulation will be wrong, and it will cause us a lot of losses.” His concern is well-founded—flawed data leads to misguided policies, inefficient resource allocation, and ineffective interventions.

For instance, policies based on outdated or generalized online statistics may not reflect the current realities of Cambodia’s economic, social, and environmental landscape. By prioritizing ground-level data collection, researchers can ensure that policy decisions align with real-time conditions and needs.

The Importance of Primary Data Collection

The Prime Minister stressed that primary data collection through surveys, field research, and direct consultations with relevant stakeholders is vital. He emphasized that without firsthand information, the government risks overlooking critical areas that require intervention. Regular visits, scientific studies, and sector-specific surveys ensure that the collected data accurately represents the local context.

One example of this approach is Cambodia’s agricultural sector. Policymakers cannot rely on global agricultural reports alone to shape local farming policies. Instead, they must gather firsthand insights from Cambodian farmers, assess soil conditions, and study market demands. This ensures that policies directly address farmers’ challenges and contribute to food security and economic stability.

Customizing Policies to Cambodia’s Needs

Another key takeaway from Hun Manet’s speech was his assertion that Cambodia should not blindly adopt policies designed for other nations. “We cannot copy the policies that the World Bank has written for other countries to implement in Cambodia,” he stated. While global best practices can serve as references, every country has unique socio-economic conditions, cultural contexts, and development priorities.

For example, Cambodia’s labor market policies must consider factors like demographic trends, urban migration, and skill development. Simply implementing models from Western economies without adapting them to Cambodia’s realities would result in ineffective labor strategies. The only way to craft relevant policies is through localized data collection and analysis.

Ensuring Scientific and Sector-Specific Analysis

PM Hun Manet also highlighted the need for scientific and sector-specific analysis in policy development. He cautioned against cross-sector misapplications of data, stating: “Don’t take data from the manufacturing sector and go to assess the sentiment and desires of the service sector.” Each industry has distinct challenges and opportunities, necessitating tailored research approaches.

For instance, analyzing consumer sentiment in Cambodia’s hospitality industry requires direct engagement with tourists, hotel operators, and travel agencies. Using generalized economic data from unrelated industries would lead to misguided conclusions and ineffective tourism policies.

The Role of CDRI in Research and Policy Formulation

The Prime Minister acknowledged the Cambodian Development Research and Training Institute (CDRI) as an essential institution in the country’s research and policy framework. Described as Cambodia’s “brain bank,” CDRI has played a significant role in collecting and analyzing data for over 35 years. Its contributions to policy discussions, such as those in the Cambodia Vision Conference 2025, help shape the nation’s long-term development strategies.

The 2025 conference aimed to evaluate Cambodia’s economic performance and identify priority areas for improvement. By facilitating dialogue among national and international experts, the conference underscores the importance of evidence-based policymaking in a rapidly changing global landscape.

Avoiding Sentiment-Based Policy Decisions

Another critical point made by PM Hun Manet was the warning against sentiment-based policymaking. “Do not use sentiment analysis as a basis for policy making,” he stated. Emotional or anecdotal perspectives, while valuable in understanding public opinion, should not be the primary drivers of national policies.

Instead, Cambodia’s policy framework must rely on data-driven insights. This requires continuous monitoring and supervision of policy implementation, allowing adjustments based on tangible results rather than speculative assumptions.

A Future Built on Reliable Data

PM Hun Manet’s message is clear: Cambodia’s development relies on accurate, localized, and scientifically grounded data collection. By prioritizing ground-level research, policymakers can craft informed and effective strategies that truly address national needs. As Cambodia continues its journey toward sustainable growth, ensuring the integrity of its research and data collection practices will be key to successful governance.

The challenge now lies in implementing these principles across all sectors. Researchers, policymakers, and institutions like CDRI must work together to uphold data quality standards and drive Cambodia’s progress forward.

What are your thoughts on this approach to policymaking? Do you think ground-level data collection is the key to effective governance? Share your views in the comments!