Cambodia is getting ready to roll out its nationwide “Visit Cambodia in the Green Season 2026” campaign, a major initiative designed to turn the traditionally quieter rainy months into a vibrant and attractive travel period. Running from May to October, the campaign is led by the Ministry of Tourism in partnership with the Ministry of Information and private sector players.
The goal is clear to boost both domestic and international travel while building a more balanced tourism industry that performs well throughout the year rather than relying heavily on peak seasons.
A Fresh Way to Experience Cambodia
At the core of the campaign is a shift in perception. Instead of calling it the low season, officials are reframing it as the green season to highlight the country’s natural beauty at its best.
Officials say the ‘Visit Cambodia in the Green Season’ offers a unique travel experience to tourists, with rice fields in full bloom, waterfalls at their peak, and heritage sites such as Angkor Wat taking on a more tranquil atmosphere. During this time, Cambodia becomes greener, cooler, and far less crowded, offering visitors a peaceful and immersive experience that is often missed during busier months.
More Affordable Travel Opportunities
Another key advantage of the green season is affordability. Tourism authorities are promoting discounted hotel rates, special travel packages, and seasonal promotions to attract budget conscious travelers and tour operators. By positioning this period as a value driven option, Cambodia is working to overcome the long held belief that the rainy season limits travel. Instead, the campaign presents it as an opportunity to explore the country in a more relaxed and cost effective way.
Encouraging Cambodians to Explore Locally
Domestic tourism plays a central role in the 2026 strategy. Authorities are encouraging people across Cambodia to travel within the country and discover lesser known destinations, especially rural areas and eco tourism sites. This approach helps spread tourism revenue beyond major hotspots while supporting local communities, small businesses, and community based tourism projects. It also strengthens national pride by encouraging citizens to connect with their own cultural and natural heritage.
Strong Growth from the 2025 Pilot Phase
The campaign builds on impressive results from its earlier rollout. The 2025 pilot phase recorded a sharp increase in domestic travel, with a total of 9.46 million visitors between May and October. This marked a significant rise of about 64.7 percent compared to the same period in 2024, showing that the concept of green season travel is gaining traction and reshaping travel habits.
Visitor Numbers During Green Season 2025
- Total visitors from May to October 9.46 million
- Growth compared to 2024 64.7 percent increase
Promoting Sustainable and Responsible Tourism
Sustainability is at the heart of the campaign. Officials are promoting environmentally responsible travel by encouraging visits to eco resorts, protected natural areas, and cultural heritage sites that prioritize conservation. By spreading tourist arrivals more evenly across the year, Cambodia also aims to reduce overcrowding at popular destinations and minimize environmental pressure, helping preserve its natural and cultural assets for the future.
Expanding Promotion and Global Reach
To ensure the campaign reaches a wide audience, the government is stepping up its marketing efforts across digital platforms and traditional media. Social media campaigns, partnerships with travel agencies, and collaborations with influencers are all part of the strategy to showcase Cambodia’s beauty during the rainy season. Authorities are also exploring additional measures such as targeted promotions in key international markets, infrastructure improvements, and possible visa incentives to attract more global travelers.
Conclusion
Cambodia’s Green Season campaign for 2026 reflects a smart and strategic shift in how the country approaches tourism. By turning a once overlooked period into a compelling travel opportunity, the initiative not only supports steady economic growth but also promotes sustainability and inclusivity across the sector. With strong early results and a clear long term vision, Cambodia is positioning itself as a year round destination that offers something unique in every season.