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Angkor TimesExperienced
Asked: February 19, 2026In: Tech

How Will Artificial Intelligence Transform Cambodia’s Key Sectors?

Can artificial intelligence truly shape Cambodia’s economic future over the next two decades? According to senior government leaders and industry experts, the answer is clear: yes, but only if the country acts decisively now. AI as a Strategic Growth ...Read more

Can artificial intelligence truly shape Cambodia’s economic future over the next two decades? According to senior government leaders and industry experts, the answer is clear: yes, but only if the country acts decisively now.

AI as a Strategic Growth Engine

Vongsey Vissoth recently described artificial intelligence as a central driver of economic growth for the next 10 to 20 years, calling on Cambodia to invest boldly in this transformative technology. Speaking after attending an AI training programme, he urged civil servants not only to use AI tools but to truly understand and master them to improve efficiency, institutional performance, and service delivery. He expressed appreciation to trainers from the Council of Ministers, the Council for Economic, Social and Cultural Affairs, the Ministry of Economy and Finance, the Ministry of Industry, Science, Technology and Innovation, and CamTech University for sharing practical expertise. His participation, he explained, reflects a firm belief in the power of technology to strengthen both daily administrative functions and long term national development.

AI as a Strategic Growth Engine of Cambodia Economy

National Vision and Global Competition

Highlighting the forward looking agenda of Hun Manet, Vissoth stressed that AI adoption is critical to advancing socio economic development and improving citizens’ livelihoods. In an era defined by digital transformation, countries that hesitate risk falling further behind. He emphasized that Cambodia must strengthen its competitive edge not only economically, but also technologically, socially, and even in areas tied to national security.

“For Cambodia, although we have not yet reached the stage of independently creating new technologies, we must dare to invest so that we can adopt existing technologies and use them to their full potential to meet real needs,” he said. He warned that failing to act could widen the development gap with more advanced economies.

Human Judgment in the Age of AI

While advocating for AI adoption, Vissoth made it clear that technology should enhance, not replace, human decision making. Officials, he advised, must learn to “master AI” rather than rely on it blindly. AI can function as a powerful assistant, but final decisions must always rest on human intelligence, experience, intuition, and sound judgment. As part of broader institutional reform, he proposed establishing an “AI Application Steering Group” within the Council of Ministers. This body would identify gaps, develop implementation plans, and integrate AI into daily government operations to boost productivity, quality, and efficiency. He also underscored that investing in civil servant training should be viewed as a long term commitment to institutional strength and national progress. Embracing AI, he concluded, is no longer optional but essential for Cambodia’s competitiveness.

Private Sector Perspective on AI Readiness

From the private sector, Tarun Dhawan, Managing Director of Moblaze, echoed similar optimism. He believes AI can deliver innovative solutions that not only accelerate economic growth but also significantly raise living standards. “If Cambodia has an ambition to transition towards a digital and innovation-driven economy, and catch up with more developed countries, then AI development will be highly critical for it,” he said. “AI can provide innovative solutions that can bring prosperity and improve the quality of life for the population. It can solve big problems and drive economic growth for the country.”

Education, Regulation, and Workforce Development

Dhawan cautioned, however, that unlocking AI’s full potential requires serious investment in education and digital skills, along with clear and responsible regulatory frameworks. “To fully leverage the potential of AI, Cambodia will also need to prioritise education and digital skill-building. Policymakers will play a crucial role in setting regulations that promote ethical AI use and data protection,” he noted. Emerging economies like Cambodia face structural constraints, including limited awareness of AI technologies, shortages of skilled professionals, digital infrastructure gaps, and weak technical support systems. Overcoming these barriers demands coordinated public and private collaboration.

Sector Opportunities in Agriculture, Logistics, and Education

Dhawan highlighted that AI development should align closely with Cambodia’s socio economic priorities. In agriculture, precision farming tools could improve crop yields and optimize the use of soil, water, and fertilizers, while helping farmers monitor soil health, predict weather patterns, and detect crop diseases. In logistics, AI systems could streamline supply chains, particularly in rural areas, by optimizing transport routes, managing inventory, and forecasting demand. In education, adaptive tutoring platforms and intelligent remote learning tools could expand access and better match skills training with labor market needs. He emphasized that AI solutions must remain locally relevant, affordable, accessible at the grassroots level, and governed by safeguards to prevent misuse or bias.

Conclusion

Artificial intelligence presents Cambodia with a defining opportunity. If supported by strategic investment, strong governance, skilled human capital, and effective public private partnerships, AI can become a cornerstone of the Kingdom’s transformation into a digital and innovation driven economy. The message from both government and industry is consistent: the time to invest in AI is now, or risk being left behind in an increasingly competitive global landscape.

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Angkor TimesExperienced
Asked: March 13, 2025In: Tech, Work

Top 7 Marketing Trends You Need To Know in 2025

Marketing is evolving rapidly, and staying ahead of the latest trends is crucial for businesses looking to maintain a competitive edge. As we approach 2025, new technologies, consumer behaviors, and digital innovations are shaping the marketing landscape. In this ...Read more

Marketing is evolving rapidly, and staying ahead of the latest trends is crucial for businesses looking to maintain a competitive edge. As we approach 2025, new technologies, consumer behaviors, and digital innovations are shaping the marketing landscape. In this article, we’ll explore the top seven marketing trends that businesses need to embrace to succeed in the coming year.

Top 7 Marketing Trends You Need To Know in 2025
Top 7 Marketing Trends You Need To Know in 2025

1. AI-Powered Marketing Strategies

Artificial Intelligence (AI) is revolutionizing marketing by automating processes, personalizing content, and optimizing campaigns. AI-driven tools help businesses analyze consumer data, predict trends, and enhance customer experiences in real time. According to recent reports, 64% of marketers are increasing their investment in AI-powered marketing solutions.

Actionable Tip: Leverage AI for content generation, customer segmentation, and predictive analytics. Tools like ChatGPT, Jasper AI, and HubSpot AI can streamline marketing efforts and improve efficiency.

2. The Growth of Influencer and Creator Marketing

Influencer marketing is no longer limited to B2C brands. B2B businesses are now collaborating with industry experts and micro-influencers to build credibility and trust. LinkedIn reports that 61% of B2B marketers plan to increase their influencer marketing budgets in 2025.

Actionable Tip: Identify niche influencers in your industry and partner with them to create authentic, engaging content that resonates with your target audience.

3. Short-Form Video Content Will Dominate

Short-form videos continue to dominate digital platforms, with platforms like TikTok, YouTube Shorts, and Instagram Reels gaining massive popularity. Studies show that 55% of B2B marketers report the highest ROI from short-form video content, while 63% of buyers rely on video content for purchase decisions.

Actionable Tip: Create short, engaging videos showcasing product features, customer testimonials, and industry insights. Leverage platforms like LinkedIn Video and TikTok for Business to expand reach.

4. The Rise of Interactive and Immersive Experiences

With advancements in AR (Augmented Reality) and VR (Virtual Reality), brands are focusing on creating immersive marketing experiences. Interactive content, such as AR filters, 360-degree videos, and virtual showrooms, is becoming more common as customers seek engaging digital experiences.

Actionable Tip: Incorporate AR filters on social media platforms or create virtual product demos to give consumers a hands-on experience before purchasing.

5. Personalized and Data-Driven Marketing

Consumers expect hyper-personalized content tailored to their preferences. With advancements in AI and machine learning, businesses can now analyze customer data to deliver highly targeted marketing messages. A report by McKinsey states that personalized marketing can increase ROI by 20%.

Actionable Tip: Use CRM and AI-driven analytics to segment your audience and personalize email marketing, product recommendations, and social media ads.

6. The Shift Toward Sustainable and Ethical Marketing

Consumers are increasingly prioritizing brands that align with sustainability and ethical practices. Businesses must showcase their commitment to environmental and social responsibility through transparent marketing efforts.

Actionable Tip: Highlight sustainability initiatives, ethical sourcing, and corporate social responsibility in your marketing campaigns. Use eco-friendly packaging and carbon-neutral practices to appeal to conscious consumers.

7. The Evolution of SEO and Voice Search

SEO is evolving with AI-driven search engines and voice-activated assistants like Google Assistant and Alexa. More users are searching using voice commands, changing the way content needs to be optimized.

Actionable Tip: Optimize content for voice search by using conversational keywords and FAQ-style content. Ensure your website loads quickly and is mobile-friendly to rank higher on search engines.

Conclusion

The marketing landscape in 2025 will be defined by AI innovations, influencer collaborations, immersive experiences, and personalized content. By staying ahead of these trends, businesses can create impactful campaigns and build stronger connections with their audiences.

Are you ready to take your marketing strategy to the next level? Contact us today to explore customized solutions tailored to your business needs!

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Angkor Times
Angkor TimesExperienced
Asked: December 26, 2025In: Money, Tech

How Will Cambodia New Digital Asset Rules Protect Investors?

FSA Council Moves to Regulate Cambodia Digital Asset Businesses The Financial Services Authority Council has taken a major step toward strengthening Cambodia securities market by approving a draft proclamation on digital asset businesses proposed by the Securities and Exchange ...Read more

FSA Council Moves to Regulate Cambodia Digital Asset Businesses

The Financial Services Authority Council has taken a major step toward strengthening Cambodia securities market by approving a draft proclamation on digital asset businesses proposed by the Securities and Exchange Regulator of Cambodia. The regulation is designed to introduce clear and enforceable rules for companies operating in the digital asset space while enhancing investor confidence and safeguarding market integrity. By setting formal standards for participation in this fast growing sector, the Council aims to bring greater transparency and accountability to digital asset activities that are increasingly shaping the financial landscape.

FSA Council Moves to Regulate Cambodia Digital Asset Businesses

High Level Leadership and Multi Regulator Coordination

The approval was granted during the 27th FSA Council meeting held in Phnom Penh on December 24 and chaired by Aun Pornmoniroth, Deputy Prime Minister and Minister of Economy and Finance, in his role as Chairman of the Council. He was joined by senior officials from the Ministry of Economy and Finance, including Secretaries of State Ros Seilava and Ngy Tayi. The meeting brought together top leaders from key financial regulators, including the Securities and Exchange Regulator of Cambodia, the Trust Regulator, the Insurance Regulator of Cambodia, and the Accounting and Auditing Regulator, reflecting a coordinated national approach to overseeing complex financial innovations.

Focus on Licensing and Operational Standards

Council members reviewed seven agenda items prepared by SERC experts, with detailed discussions on policy direction and technical considerations. The core of the draft proclamation focuses on licensing and management requirements for digital asset businesses, establishing a legal and operational framework tailored to the risks and opportunities of this emerging sector. Through in depth deliberation, the Council ensured that the proposed rules align with Cambodia broader financial sector development objectives and are consistent with internationally recognized best practices.

Clear Structure and Investor Protection Measures

According to a SERC press release, the approved draft proclamation is structured into nine chapters and 63 clauses. These provisions outline procedures for licensing, license renewal, and compliance obligations for digital asset service providers and digital asset agents. The rules are designed to ensure market integrity, transparency, and investor protection, applying to all digital asset related activities except those used as a payment mechanism within Cambodia. This clarity is expected to reduce regulatory uncertainty and support responsible business growth.

Supporting National Fintech and Economic Policy

By endorsing this draft regulation, the FSA Council reinforced its commitment to implementing Royal Government policies aimed at sustainable economic growth. The move aligns with the Cambodian Financial Technology Development Policy covering the period from 2023 to 2028, which seeks to promote innovation, strengthen financial inclusion, and build a dynamic fintech ecosystem. Since its launch in October 2023, the policy has emphasized balancing digital advancement with financial stability and expanding access to financial services, particularly in underserved areas.

Conclusion

The approval of the draft digital asset business regulation marks a significant milestone in Cambodia financial sector evolution. By introducing a comprehensive and coordinated regulatory framework, the FSA Council is laying the groundwork for a safer, more transparent, and more competitive digital asset market. As the sector continues to evolve, this proactive approach positions Cambodia to harness innovation while protecting investors and supporting long term economic development.

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Angkor Times
Angkor TimesExperienced
Asked: December 8, 2025In: Tech

5G Is Coming to Cambodia. Which Provinces Will Get It First?

Cambodia Prepares for Nationwide 5G Rollout Beginning in 2026 Cambodia is entering a new era of digital advancement as Minister of Post and Telecommunications Chea Vandeth confirmed that 5G services will begin operating in 2026 across Phnom Penh and ...Read more

Cambodia Prepares for Nationwide 5G Rollout Beginning in 2026

Cambodia is entering a new era of digital advancement as Minister of Post and Telecommunications Chea Vandeth confirmed that 5G services will begin operating in 2026 across Phnom Penh and five selected provinces. Announced during the Cambodia Internet Governance Forum 2025 on 6 December 2025, this major technology milestone reflects years of preparation and significant investment planning by telecom operators. The Minister explained that providers have established detailed strategies to ensure strong and reliable network performance, outlining a commitment to build up to five hundred antenna towers each year per operator. Over a three year period, this expansion is expected to reach two thousand towers, ultimately strengthening both 4G and 5G coverage for users nationwide.

Cambodia Prepares for Nationwide 5G Rollout Beginning in 2026

Official Launch Marks a Turning Point for Cambodia’s Digital Future

The Ministry of Post and Telecommunications formally introduced Cambodia’s 5G mobile service operations on 5 December 2025 in an event chaired by His Excellency Vongsey Vissoth, Deputy Prime Minister in charge of the Office of the Council of Ministers. This official launch symbolizes more than the arrival of a new generation of mobile connectivity. It represents a crucial step in Cambodia’s long term digital development strategy as the country aims to strengthen communication infrastructure, enhance access to services, and create new opportunities for growth across both public and private sectors.

Transformative Benefits Expected from 5G Technology

The adoption of 5G technology is set to deliver transformative advantages that go far beyond faster internet. With data speeds expected to be up to ten times quicker than current 4G networks, users will experience smoother streaming, quicker downloads, and improved digital service performance. The near real time responsiveness of 5G will allow critical operations to function more efficiently, benefiting areas such as emergency response and intelligent traffic management. The technology also offers exceptional capacity to support millions of devices within a concentrated area, enabling the expansion of smart cities, digital agriculture solutions, and technologically advanced manufacturing processes. These improvements collectively promise to stimulate innovation across logistics, fintech, e commerce, and startup ecosystems while strengthening essential e services for education, health, and government. The broader impact includes enhanced competitiveness, new job creation, and greater appeal for foreign and local investment.

A Strategic Foundation for Cambodia’s Digital Transformation

More than a simple improvement in mobile speed, 5G is positioned to become the central backbone of Cambodia’s digital transformation journey. The Ministry of Post and Telecommunications has already completed extensive studies on deployment strategies and has gathered insights from every telecom operator to ensure a coordinated national approach. Ongoing collaborations between the Ministry and network providers aim to guarantee a smooth and effective rollout of 5G services across the country. As Cambodia continues to evolve socially and economically, the introduction of 5G stands as a pivotal step in meeting future demands and unlocking new possibilities for digital innovation.

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Angkor TimesExperienced
Asked: April 24, 2025In: Money, Tech

What is Cambodia’s National AI Strategy? Why Does It Matter for Your Business?

Cambodia’s National AI Strategy: Charting a Smart and Inclusive Future Cambodia is stepping into the era of artificial intelligence with a well-calibrated and forward-thinking approach. As part of its broader digital transformation agenda, the country is crafting a National ...Read more

Cambodia’s National AI Strategy: Charting a Smart and Inclusive Future

Cambodia is stepping into the era of artificial intelligence with a well-calibrated and forward-thinking approach. As part of its broader digital transformation agenda, the country is crafting a National Artificial Intelligence Strategy, a landmark initiative led by the Ministry of Post and Telecommunications (MPTC) with the guidance and support of the United Nations Economic and Social Commission for Asia and the Pacific (UN-ESCAP). This blog explores the goals, process, and future outlook of this strategy and how it aligns with Cambodia’s national digital development framework, including the recently launched Strategy on the Development of Electronic Services for Business 2025–2028.

Cambodia’s National AI Strategy
Cambodia’s National AI Strategy

Developing the National AI Strategy: A Strategic Vision for Cambodia

Collaborative Foundations

The journey to draft Cambodia’s National Artificial Intelligence Strategy began over a year ago, marked by a series of 12 internal meetings within the MPTC. The culmination of these efforts was recently showcased during a pivotal workshop attended by key national and international figures. The workshop was presided over by Keo Sothie, Secretary of State of the MPTC, and graced by Tiziana Bonapace, Director of the ICT and Disaster Risk Reduction Division at UN-ESCAP.

This event was more than a meeting of minds—it represented the backbone of Cambodia’s policy formulation process in AI. The collaborative workshop included not only MPTC officials and UN-ESCAP experts but also international consultants and policymakers. This diversity ensured that the draft strategy was not only informed by local priorities but also aligned with regional and global trends.

Purpose and Methodology

The MPTC described the purpose of the strategy development as follows:

“This process aimed to ensure the strategy is well-refined, consistent with the national policy agenda, and aligned with the regional and international trends.”

Through deep discussions, the participants explored various elements of the draft strategy, such as its vision, AI ecosystem, strategic priorities, and implementation mechanisms. The holistic approach underscores Cambodia’s ambition to become not just a user of AI technology, but a thoughtful and ethical leader in its regional AI landscape.

Aligning AI with National Development

Integrating AI into the National Policy Agenda

The core objective of Cambodia’s AI strategy is to maximize the benefits of AI while minimizing its potential risks, thus supporting both economic and social advancement. As Cambodia gears up for an increasingly digitized future, AI is seen as a critical enabler for everything from education and healthcare to governance and business.

According to the ministry’s press release,

“The overarching goal is to maximize the benefits and minimize the negative impacts of AI, thereby contributing to Cambodia’s economic and social development.”

This reflects a deep understanding that AI, if deployed inclusively and responsibly, can serve as a powerful lever for national transformation.

Support from the United Nations and Global Experts

UN-ESCAP’s Role and Endorsement

UN-ESCAP has been an instrumental partner in shaping Cambodia’s AI future. During her visit, Tiziana Bonapace reaffirmed the commitment of the international body, stating her appreciation for the ongoing collaboration.
She emphasized:

“The strong support from UN-ESCAP’s leadership for the development of the draft National AI Strategy, with MPTC serving as the lead ministry in this effort.”

Her remarks reflect the international recognition of Cambodia’s initiative, further legitimizing the strategy as a model of inclusive and participatory policy-making.

Nationwide Consultation and Refinement

The draft AI strategy has already undergone two rounds of technical consultation with UN-ESCAP experts and has been refined into a second version. The next critical stage includes further consultations with ministries, institutions, higher education sectors, and all relevant stakeholders in May. A national-level workshop scheduled for June will provide the final platform for consensus and endorsement.

The ministry has issued a call to action for broader participation:

“Experts, private sector, academic and research institutions, or development partners who are interested in participating in the development process of this national strategy” are invited to contribute.

This inclusivity ensures the strategy will be resilient, equitable, and practical in its application.

AI as Part of a Bigger Digital Puzzle

Synergy with the Strategy on the Development of Electronic Services for Business 2025–2028

Cambodia’s focus on artificial intelligence doesn’t exist in isolation. It’s part of a broader effort to transform the country into a digital economy powerhouse. On this front, the Ministry of Economy and Finance recently launched the Strategy on the Development of Electronic Services for Business 2025–2028—a digital leap forward for Cambodia’s business environment.

Aun Pornmoniroth, Deputy Prime Minister, Minister of Economy and Finance, and Chairman of the Digital Economy and Business Committee
Aun Pornmoniroth, Deputy Prime Minister, Minister of Economy and Finance, and Chairman of the Digital Economy and Business Committee

Speaking at the launch, Deputy Prime Minister Aun Pornmoniroth emphasized:

“Digital technology—particularly recent advancements in artificial intelligence (AI)—has become an essential part of everyday life, education, business, and public service delivery.”

He noted that the digital revolution is no longer optional; it is a fundamental catalyst for economic growth, innovation, and public service transformation.

Goals and Framework

This new business strategy aims to streamline the delivery of public services by digitizing up to 80 percent of high-demand, low-complexity services by 2028. The initiative is governed by three major coordinating bodies:

  • The Digital Economy and Business Committee
  • The Digital Government Committee
  • The Public Administration Reform Committee

This approach ensures a unified digital ecosystem aligned with Cambodia’s Pentagonal Strategy – Phase 1, Cambodia Digital Economy and Society Policy Framework 2021–2035, and Cambodia Digital Government Policy 2022–2035.

The Role of AI in Transforming Governance and Business

Enhancing Efficiency and Competitiveness

In the private sector, AI and digital technologies are already raising the bar for operational efficiency and market competitiveness. Companies are leveraging AI to reduce costs, streamline operations, and improve customer engagement.

Meanwhile, in the public sector, AI-driven systems promise to reduce bureaucracy, enhance regulatory compliance, and improve service delivery. These developments not only benefit citizens and investors but also build trust in digital governance.

Aun Pornmoniroth highlighted:

“This strategy represents a deep reform of public service delivery for businesses. It focuses on reviewing and adjusting service fees and eliminating or consolidating low-value or overlapping procedures.”

This digital-first approach makes it clear that Cambodia is committed to leveraging AI and technology to build a robust, transparent, and responsive governance system.

National Unity and Political Willpower Behind AI Strategy

Deputy Prime Minister Hun Many captured the significance of these digital reforms by stating:

“The launch of the Strategy on the Development of Electronic Services for Business 2025–2028 represents an important step toward modernizing Cambodia’s public administration.”

He emphasized that this modernization is not just about efficiency, but also about intelligence and transparency—a foundation for building a smart nation. It reflects the political will at the highest levels to push AI and digital technology into the mainstream of Cambodia’s development trajectory.

A Data Point of Progress: Online Business Registration

One of the more tangible indicators of Cambodia’s digital progress is the success of the Online Business Registration (OBR) system. As of December 2024,

  • Over 42,000 enterprises had registered,
  • With a total investment of $15.6 billion.

This signals a growing trust and adoption of digital platforms by Cambodian entrepreneurs and foreign investors alike. AI, integrated into such systems, can further improve accuracy, speed, and user experience.

Looking Ahead: Cambodia’s Smart and Inclusive AI Future

Cambodia’s journey toward becoming an AI-empowered nation is well underway. With strategic leadership from MPTC, strong international partnerships, and a comprehensive digital agenda, the country is positioning itself to harness AI responsibly and inclusively.

The development of the National AI Strategy is not just a policy document—it’s a commitment to the future, a roadmap that ensures Cambodia doesn’t get left behind in the Fourth Industrial Revolution.

The approach is bold but balanced—blending technological ambition with ethical oversight, and national sovereignty with international collaboration.

A National Strategy Rooted in Inclusivity, Innovation, and Impact

Cambodia’s AI strategy reflects a nation preparing not only for economic transformation but for a more inclusive, intelligent, and resilient society. With AI expected to redefine education, healthcare, agriculture, and governance, this strategy lays a vital foundation for future prosperity.

As Tiziana Bonapace aptly recognized,

“The strong support from UN-ESCAP’s leadership for the development of the draft National AI Strategy” is a vote of confidence in Cambodia’s potential to lead responsibly in the AI space.

This is a defining moment for Cambodia—a time to innovate, to collaborate, and to inspire. Stakeholders from all sectors—government, academia, business, and civil society—are encouraged to join this exciting journey and help shape an AI strategy that reflects the hopes and needs of the Cambodian people.

Are you ready to be part of Cambodia’s AI-powered future? Share your thoughts and ideas about how AI can transform Cambodia in the comments below!

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