Popular French Newspapers Introduce Readers to Cambodian Rappers.
The presence of the Cambodian rapper Mann Vannda at the closing ceremony of the Paris Olympics was one of the most unexpected and thrilling surprises for many. Cambodians who tuned in to the live broadcast of the event at the Stade de France were elated, almost in disbelief, as they watched VannDa take the stage at one of the world’s biggest sporting events, alongside a lineup of international celebrities. French newspapers and global media quickly took notice, introducing their readers to this rising star from Cambodia.
VannDa on the International Stage
VannDa, performing with international artists such as the renowned band Phoenix, captured the attention of the French public. The prestigious newspaper Le Parisien headlined this surprise, emphasizing the curiosity of the French audience about this 27-year-old Asian artist who had made his mark on the grand stage at the Stade de France. The performance included the hit song “Time to Rise,” which was followed by a concert by the world-famous Phoenix.
Not Just a Cambodian Star, But a Southeast Asian Icon
Other major French publications like Diverto, 20 Minutes, CNews, and Le Figaro echoed similar sentiments, enticing their readers with stories about VannDa. His popularity extends far beyond Cambodia, with over 4 million views on YouTube for his works. Le Parisien highlighted VannDa’s influence in Southeast Asia and his burgeoning international presence.
In a nod to his significance in Cambodian culture, Le Parisien also referred to VannDa as a “Symbol of Khmer Culture.” The article highlighted the massive success of “Time to Rise,” which has garnered 123 million views on YouTube in just three years. The music video is particularly noted for blending traditional Khmer music, featuring the classical chapei dong veng, with modern rap, creating a powerful fusion of old and new.
A Story of Cultural Pride
Despite being relatively unknown to the French public, VannDa’s presence at the event was celebrated in Cambodia. Diverto’s news editor, Elodie Falco, provided deeper insights into VannDa’s journey, from his roots in Sihanoukville to his move to Phnom Penh to pursue his musical ambitions. VannDa joined Barmi Productions in 2018, where his career began to flourish.
Diverto also featured a link to a Radio France article titled “VannDa, Cambodia’s Leading Rapper,” published in November 2022. This article chronicled VannDa’s rise since 2020, highlighting hits like “J+0,” “Hot Boy,” “Catch Me if You Can,” “Bong,” “Run the Town,” and, of course, “Time to Rise.”
Collaborating with Global Artists
The BFM website pointed out VannDa’s strength in collaborating with international artists, which has only enhanced his appeal. BFM also quoted an interview VannDa did with VICE in July 2022, where he discussed his decision to follow his artistic dreams, despite his family’s wishes for him to pursue a career as a lawyer or doctor.
A Humble Beginning
Le Figaro delved into VannDa’s humble beginnings, tracing his journey from a family selling coconuts to becoming a famous singer across Southeast Asia. His songs, performed in both English and Khmer, have resonated widely, making him a symbol of Cambodian pride.
Similarly, CNews described VannDa as representing a new generation of Cambodian artists. He was the first to perform at the Sabadaidee Fest Southeast Asian Music and Culture Festival in Chino, California, in mid-June.
A Rising Star
In a country of approximately 16 million people, VannDa has amassed more than 4.4 million YouTube followers. His appearance at the Stade de France, even if brief, in traditional Khmer attire, has significantly boosted his profile. As 20 Minutes noted, “With just 20 seconds on the Stade de France stage, VannDa’s support base continues to grow rapidly.”
Paris Match also chimed in, noting the surprise invitation extended to VannDa for the Olympics’ closing ceremony. The magazine linked VannDa’s rising star to his association with Phoenix, hinting that while he might not have been widely known at the event, he has the potential to become one of the most popular global stars.
Phoenix: A Major Highlight of the Olympics
Phoenix, a French rock band originating from Versailles, has been in the music industry for over 25 years. With seven albums and more than 70 songs, they’ve won significant awards, including a Grammy in 2010 and the Victoires de la Musique in 2014.
Phoenix is set to be the main act at the closing ceremony of the 2024 Olympics, where they performed their hit single “Lisztomania” alongside Belgian singer Angèle, captivating the global audience.
VannDa: A Symbol of Cambodia’s Cultural Renaissance
As VannDa’s fame continues to grow, he stands as a symbol of Cambodia’s rich cultural heritage, merging traditional elements with contemporary sounds. His journey from the streets of Sihanoukville to the grand stage of the Stade de France is a testament to his talent and determination. It’s no surprise that French newspapers and international media are introducing him to the world, marking the beginning of what could be a global career.