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Angkor TimesExperienced
Asked: July 16, 2025In: Tech, Work

How Will Meta’s Crackdown on Fake Profiles Impact Businesses in Cambodia?

Facebook to Ban Copycat Content: What This Means for Your Page. The same memes, recycled videos, and suspicious pages popping up again and again, all vying for your precious likes and shares. It’s not your imagination — and it’s not ...Read more

Facebook to Ban Copycat Content: What This Means for Your Page.

The same memes, recycled videos, and suspicious pages popping up again and again, all vying for your precious likes and shares. It’s not your imagination — and it’s not harmless. These copycat tactics are more than just annoying; they undermine genuine creators, clutter your Feed, and turn the platform into a marketplace for lazy plagiarism.

Meta, Facebook’s parent company, has decided enough is enough. In one of its boldest moves yet, the social media giant is cracking down on unoriginal, copycat content across its platform — and the ripple effects are set to reach pages and accounts in every corner of the globe, including right here in Cambodia.

How Will Meta’s Crackdown on Fake Profiles Impact Businesses in Cambodia?
How Will Meta’s Crackdown on Fake Profiles Impact Businesses in Cambodia?

So what exactly is happening, why is Meta so intent on cleaning house, and how might these sweeping new rules affect your page or business on Facebook? Let’s break it all down.

Meta’s Big Cleanup: 10 Million Fakes Gone

In a Monday blog post that shook the creator community, Meta revealed just how deep the rot runs. During the first half of 2025 alone, the company “took action on” 500,000 accounts for spammy behavior — from demoting their comments and throttling their reach to banning them from making money on Facebook. But that’s just the start.

Read more: How to Protect Yourself from Deepfake Fraud: A Case Study from Cambodia

Perhaps more startling is the other figure Meta dropped: they outright removed 10 million profiles impersonating big-name creators. These weren’t just harmless fan pages. Many of these accounts were designed to siphon off followers, steal ad revenue, and clutter the Feed with recycled or stolen content.

Meta’s announcement is clear: Facebook is now on a mission to prioritize authentic voices and original posts over recycled memes and videos.

Why Now? The Battle Against Spam and Stolen Content

Meta’s senior culture reporter Christianna Silva summed up the mood: “Too often, the same meme or video pops up repeatedly — sometimes from accounts pretending to be the creator and other times from different spammy accounts. It dulls the experience for all and makes it harder for fresh voices to break through.”

And it’s true. Over the past few years, Facebook had increasingly become a battlefield of low-quality aggregators trying to game the algorithm.

Think of all the pages that download viral TikToks and re-upload them, slap on a new caption, and pretend it’s theirs — or meme accounts that build huge followings purely by reposting what’s already popular elsewhere. For Meta, this isn’t just an aesthetic problem. It directly threatens the incentive for real creators to keep posting on Facebook.

Read more: How Will Cambodia’s Leap into Industry 4.0 Shape Your Business Future?

If someone can steal your video, watermark and all, post it on their own page, and earn money or fans from your work — why bother making anything in the first place?

The New Rules: What Changes for Your Page

So how exactly is Facebook going to fix this? The new policy has a few key pillars that could seriously impact how you (or your favorite pages) operate:

Reduced Reach for Duplicate Content:
If your page consistently posts videos, photos, or text that are reused from elsewhere without meaningful transformation or proper credit, Facebook says your reach will drop. That means fewer people will see your posts in their Feed.

Demonetization:
Pages that repeatedly share unoriginal content will be kicked out of Facebook’s monetization programs. No ad revenue, no in-stream video income, and no bonus payouts. Facebook wants to direct cash to those who make original content.

Visibility Boost for Originals:
On the flip side, if you’re the original creator, your content should rise to the top. Facebook plans to identify duplicate videos and down-rank them so that the original gets the spotlight.

Demotions for Spammy Behavior:
Accounts using spam tactics to boost views or followers — think mass-commenting, excessive tagging, or misleading clickbait — will see their posts demoted across the platform.

    What Facebook Wants from Creators Now

    If you’re running a page — whether it’s a personal brand, local Cambodian business, or a meme page based out of Phnom Penh — the writing is on the wall. Meta is explicitly saying:
    ✅ Post original content.
    ✅ Make meaningful edits if you’re sharing someone else’s work (commentary, mashups, new stories).
    ✅ Avoid obvious watermarks that suggest content was just ripped from TikTok.
    ✅ Write high-quality captions that add context or personality.

    Do this, and you’ll likely see your reach and engagement climb. Fail to adapt, and your page might fade into the algorithmic abyss.

    Why This Matters in Cambodia?

    Cambodia is one of the most active Facebook markets in the world on a per capita basis. According to recent stats, over 12 million Cambodians use Facebook regularly — that’s roughly 75% of the entire population! For many, Facebook isn’t just social media; it’s the internet.

    Read more: Instagram is Now Searchable: What it Means for Brands, Creators, and Cambodia

    It’s also the primary marketing tool for countless small businesses, from Kampot pepper farmers to Siem Reap tuk-tuk drivers, Phnom Penh real estate agents, and local fashion boutiques.

    Local Creators Could Actually Benefit

    But there’s a silver lining. For the talented Cambodian creators who’ve been grinding out original videos, stunning photos, clever memes, or authentic stories — this is huge.

    With spammy copycats finally getting filtered out, local creators stand to gain bigger audiences. A page that once struggled because hundreds of other accounts reposted the same jokes or viral videos might now get the attention it deserves.

    What You Should Do Now to Stay Safe (or Grow!)

    Worried your page might get caught up in the dragnet? Here’s a practical checklist tailored for Cambodian pages and businesses:

    ✅ Create your own content.
    Even if it’s just using your smartphone to record behind-the-scenes clips of your shop or daily life — it’s yours.

    ✅ Credit original creators.
    If you do share something you didn’t make, tag the source clearly in your caption. Facebook says adding meaningful commentary or context helps too.

    ✅ Avoid heavy watermarks from TikTok or Instagram.
    Use local editing apps to trim or adapt your videos.

    ✅ Tell local stories.
    People love authentic slices of life from Cambodia — whether that’s a bustling street food stall, the calm of Angkor at sunrise, or your family’s unique Khmer New Year traditions.

    ✅ Be wary of buying followers or using spammy tactics.
    It might give you a short-term bump, but the new system is designed to sniff that out and throttle your page.

    The Bigger Picture: Facebook, AI, and Your Privacy

    It’s worth noting that Meta is planning to lean heavily on AI to enforce all of this — even tapping into private photos stored in your camera roll to power its learning models (subject to your privacy settings).

    That raises big questions about data use, especially in countries like Cambodia where digital literacy is still catching up. For now, though, the focus is on cleaning up the Feed and pushing truly original work to the top.

    Will This Actually Work?

    Many creators and digital marketers in Cambodia are cautiously optimistic. “It’s a good idea if it means people like us who actually make something from scratch have a better chance,” said Sokha, a young vlogger from Battambang. “But Facebook also needs to be fair and understand local culture. Sometimes we share things just for fun, not to steal.”

    Indeed, time will tell whether Meta’s systems can accurately tell the difference between a spammy copycat and a small page curating fun community memes. But for now, the message from Facebook is unmistakable: create your own content, or risk losing it all.

    A Fresh Chapter for Cambodian Facebook?

    If you run a page in Cambodia — whether you’re trying to grow your shop, become a travel vlogger, or just share funny videos with your friends — these changes are not the end of the world. In fact, they might be the start of something better.

    Read more: Is Your YouTube Channel Safe from the New AI and Repetitive Content Ban?

    A cleaner, more authentic Facebook means local creators have a fairer shot at breaking through. So grab your phone, start telling your own stories, and let your unique Cambodian voice be heard.

    Because in this new Facebook era, being original isn’t just good practice — it’s survival.

    What do you think about these big changes?
    Is your page at risk, or are you excited to finally see copycats punished? Share your thoughts below — let’s have a real conversation about the future of Facebook in Cambodia.

    Source: https://mashable.com/article/facebook-unoriginal-content-reposts-impersonators

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    Angkor TimesExperienced
    Asked: August 20, 2024In: Work

    How Does NSSF Emergency Coverage Benefit Employers and Employees?

    Top 10 Advances of NSSF for Employers: Transforming Healthcare and Social Security in Cambodia The National Social Security Fund (NSSF) in Cambodia has been making significant strides in enhancing the healthcare and social security services available to its members. The ...Read more

    Top 10 Advances of NSSF for Employers: Transforming Healthcare and Social Security in Cambodia

    The National Social Security Fund (NSSF) in Cambodia has been making significant strides in enhancing the healthcare and social security services available to its members. The recent agreement signed by the Ministry of Labour and Vocational Training with over 1,570 partner health facilities marks a transformative moment for Cambodia’s healthcare landscape. This blog post explores the top ten advances of the NSSF, highlighting how these developments benefit employers, employees, and the healthcare system at large.

    NSSF Cambodia
    NSSF Cambodia

    1. Expanded Network of Partner Health Facilities

    As of August 18, 2024, the NSSF has signed agreements with 1,573 health facilities across Cambodia, including 1,420 public health centers and 153 private clinics. This extensive network ensures that NSSF members have access to quality healthcare services throughout the nation. Employers benefit from this expansion as it guarantees that their employees can receive medical attention close to their homes or workplaces, reducing downtime and promoting a healthier workforce.

    2. Comprehensive Coverage for Medical Expenses

    One of the most significant advances is the comprehensive coverage provided by the NSSF. Members can now seek medical consultation and treatment at all partner hospitals without worrying about the cost. This includes coverage for hospital stays, surgeries, and other medical procedures. For employers, this translates into reduced absenteeism and increased productivity as employees are assured of receiving necessary medical care without financial strain.

    3. Enhanced Prenatal and Postpartum Care

    The NSSF has introduced improved maternity benefits, including coverage for prenatal and postpartum healthcare. This includes maternity fees with a daily allowance of 70% of the daily contribution for up to 90 days, as well as additional subsidies. Employers can support their employees better by ensuring that their female workforce receives adequate care during and after pregnancy, promoting overall well-being and job satisfaction.

    4. Emergency Services and Accident Coverage

    In the unfortunate event of workplace accidents or fatalities, the NSSF provides emergency services, treatment, and care. The fund covers medical expenses and offers financial assistance to the affected individuals and their families. For employers, this means a more robust safety net for employees, reducing the impact of workplace accidents on both the individuals and the business.

    5. Development of a Digital Health Information System

    The NSSF is investing in a new digital platform that facilitates the management of healthcare services. This system allows physicians at partner facilities to verify NSSF memberships quickly and securely. It also enables the entry of necessary data for medical service payments. For employers, this digital advancement ensures a streamlined process for accessing and managing healthcare services, minimizing administrative burdens.

    6. Increased Transparency and Efficiency

    The integration of the digital health information system enhances transparency and efficiency in the delivery of healthcare services. This system reduces paperwork, speeds up the processing of medical claims, and provides real-time updates on the status of services. Employers benefit from this improved efficiency as it leads to faster resolution of healthcare-related issues and better management of employee health benefits.

    7. Improved Access to Specialized Care

    With the growing network of partner health facilities, NSSF members have better access to specialized medical care. This includes consultations with specialists, advanced diagnostic services, and specialized treatments. Employers can be assured that their employees have access to comprehensive medical care, which is crucial for managing complex health conditions and ensuring overall well-being.

    8. Enhanced Support for Healthcare Providers

    The NSSF’s new system also supports healthcare providers by simplifying the process of verifying memberships and processing payments. This reduces the administrative workload for healthcare facilities and improves their ability to provide timely care. For employers, this translates into a more efficient healthcare system, with less red tape and quicker access to medical services for their employees.

    9. Promoting Health and Safety in the Workplace

    By offering extensive coverage and support through the NSSF, employers can foster a culture of health and safety in the workplace. The availability of comprehensive medical care and emergency services encourages employees to seek timely medical attention and adhere to safety protocols. This proactive approach to health and safety helps reduce workplace injuries and promotes a healthier work environment.

    10. Ongoing Development and Improvement

    The NSSF is committed to continuous improvement, as evidenced by the development of the digital health information system and ongoing efforts to expand its network of partner facilities. This dedication to progress ensures that the NSSF remains responsive to the needs of its members and healthcare providers. Employers benefit from this commitment to innovation as it leads to enhanced services and a more effective social security system.

    Conclusion

    The recent advancements in the National Social Security Fund represent a significant leap forward for healthcare and social security in Cambodia. With an expanded network of partner health facilities, comprehensive coverage, and the introduction of a digital health information system, the NSSF is setting new standards for employee care and benefits. These developments not only enhance the quality of healthcare available to members but also offer substantial benefits to employers by improving access to medical services, increasing efficiency, and promoting a healthier workforce.

    As the NSSF continues to evolve and expand its services, employers can look forward to even greater support and enhancements in the future. The ongoing commitment to improving healthcare and social security ensures that both employees and employers can navigate the complexities of healthcare with confidence and ease.

    For more information about the NSSF and its services, or to find out how your business can benefit from these advancements, contact NSSF or visit your local NSSF office.

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    Angkor TimesExperienced
    Asked: November 23, 2021In: Work

    Why is English important in Cambodia?

    Why is English important in Cambodia? English is a widely spoken language and it’s important for many reasons. It can help you get a better job or a promotion, so you can make more money. It can help you travel the ...Read more

    Why is English important in Cambodia?

    English is a widely spoken language and it’s important for many reasons. It can help you get a better job or a promotion, so you can make more money. It can help you travel the world, broaden your horizons, and experience new cultures. It can be used as a diplomatic language to resolve conflicts between countries. And lastly, it can help you connect with people from all over the world on social media. In today’s globalized society, English has become one of the most valuable skills in the world. There are many different reasons why learning English is important, even in Cambodia.

    English Language in Cambodia

    English Language in Cambodia

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    Angkor TimesExperienced
    Asked: August 1, 2025In: Work

    Can You Tell If That News Is Fake? Here’s How to Be Sure in 6 Easy Steps

    6 Steps to Verify Whether News is True or Fake: A Guide Based on UNESCO Principles In the age of digital media, where information spreads at the speed of a click, distinguishing between what’s true and what’s false has become more ...Read more

    6 Steps to Verify Whether News is True or Fake: A Guide Based on UNESCO Principles

    In the age of digital media, where information spreads at the speed of a click, distinguishing between what’s true and what’s false has become more important than ever. From social media feeds to blog articles and even mainstream news outlets, misinformation and fake news have the power to influence public opinion, manipulate emotions, and, in some cases, cause real-world harm.

    6 Steps to Verify Whether News is True or Fake-A Guide Based on UNESCO Principles
    6 Steps to Verify Whether News is True or Fake-A Guide Based on UNESCO Principles

    To combat this growing threat, UNESCO has outlined essential steps individuals can follow to verify the authenticity of the news. This blog post explores six practical and essential steps to help you become a more informed, critical, and responsible media consumer.

    1. Check the Source

    The first and most fundamental step in verifying whether news is true or fake is to check the source of the information. Always ask yourself: Where is this information coming from?

    Legitimate news outlets typically have a well-established online presence and a history of credible reporting. If you see an article or post shared on social media, make sure the publication or website is trustworthy. Fake news is often spread through questionable blogs or imitation websites that look similar to real news outlets but are full of misleading or completely fabricated content.

    Tips to verify a news source:

    • Look at the URL – reputable news websites generally have clean domain names (.org, .com, .net) and do not include strange characters.
    • Check the “About Us” section – does the site clearly identify its team, editorial standards, or ownership?
    • Search the name of the outlet – has it been cited or criticized for spreading fake news before?
    • Be cautious with satirical news – sometimes jokes or satire are mistaken for real news.

    Remember, even if something looks professionally designed, it doesn’t necessarily mean it’s a reliable source of information.

    2. Check the Date

    Old news stories are often reshared or recycled on social media to give the impression of a current event. This tactic is used to stir emotion, fear, or anger based on past events, making readers believe it’s happening now. That’s why the date of the article or event is crucial in verifying its authenticity.

    When you read a headline or post:

    • Look at the publication date – is it current, or from months or years ago?
    • Look at the timeline within the story – do the facts correspond to the date the article was supposedly published?
    • Check if the same story has been recycled – sometimes fake news websites republish old stories with a new title or slightly edited content.

    UNESCO emphasizes that time-stamping is an important transparency factor. By checking the date, you help put the content into the proper context, which is critical for accurate understanding.

    3. Research the Writer

    Not all journalists and content creators are held to the same standards of ethics and accuracy. A major part of assessing the truth of a news item is to research the author or writer. This is especially important for articles, opinion pieces, or investigative reports where the individual’s credibility plays a key role.

    Questions to ask when researching the writer:

    • Who is the author? Is their name mentioned clearly?
    • What is their background? Do they have experience in journalism or a particular field?
    • Have they written for reliable sources before?
    • Can you find their professional profiles (LinkedIn, Twitter, news profiles)?

    If a piece has no author name, that’s a red flag. Responsible journalism always includes transparency around the writer’s identity. If the writer is anonymous or untraceable, think twice before accepting the information as fact.

    4. Verify with Other Sources

    A hallmark of true information is that it can be verified through multiple reputable sources. If a story is true, chances are, other legitimate media outlets have reported on it. Fake news, on the other hand, tends to rely on isolation—spreading information that hasn’t been confirmed elsewhere.

    To verify news with other sources:

    • Search keywords from the article to see if it appears on other trusted platforms (e.g., BBC, Reuters, The Guardian, Al Jazeera).
    • Use fact-checking websites like Snopes, PolitiFact, or AFP Fact Check.
    • Cross-check quotes, events, or statistics to see if they are cited in multiple reports.

    If no other reliable news source is reporting the same story, it’s likely to be fake or at least misleading. Cross-verification is one of the most powerful tools in fighting misinformation.

    5. Mark Dates and Figures

    Accurate reporting relies heavily on specific dates, numbers, and factual data. Misleading articles often use vague language or manipulate statistics to support a false narrative. That’s why it’s crucial to pay attention to dates, locations, figures, and names used in the news content.

    Here’s how to approach this step:

    • Highlight important facts and figures in the story.
    • Double-check those numbers against official sources – government websites, official reports, and reputable databases.
    • Watch out for manipulated data – sometimes statistics are taken out of context to promote a biased view.
    • Pay attention to names and titles – are the individuals mentioned real? Are quotes attributed correctly?

    For example, if a news piece claims “300,000 people attended a protest,” ask: According to whom? Is there evidence, footage, or confirmation from police or neutral observers? If the source of the numbers isn’t clear, treat the information with caution.

    6. Analyze Meaning and Intent

    Beyond checking facts, it’s equally important to evaluate the intent and meaning behind the message. Not all misinformation is entirely false – sometimes, it’s the way the story is framed that makes it deceptive. This step involves analyzing the tone, language, emotional appeal, and potential bias in the article.

    Ask yourself:

    • Is the article trying to make you angry, fearful, or outraged?
    • Is the language sensationalized or overly dramatic?
    • Does the story present both sides or only a one-sided viewpoint?
    • Who benefits from this message being spread?

    UNESCO advises that understanding intent helps audiences develop media literacy. News that is designed to manipulate emotions, create division, or influence political behavior should be questioned, even if it includes some factual elements. For instance, a photo might be real but used out of context to create a misleading narrative.

    One way to practice this is to compare different news outlets reporting on the same issue. Look at how the headlines, images, and quotes differ. You’ll often spot the subtle ways that intent shapes how a story is told.

    Final Thoughts: Think Before You Share

    Misinformation can travel faster than the truth. Every time we share an unverified article or a sensational post, we risk contributing to the growing problem of fake news. But by applying these six steps—checking the source, date, author, cross-verifying, confirming data, and analyzing intent—you can become a digital defender of truth.

    The internet has democratized information, but it has also opened the floodgates to manipulation and propaganda. That’s why UNESCO and other organizations continue to advocate for media literacy education worldwide. The goal is not just to stop fake news but to empower people with the skills to think critically and independently.

    As you scroll through your feed today, take a few seconds to ask the right questions. Truth is not always easy to find, but with the right tools, it’s always worth the effort.

    Have you ever encountered a piece of fake news that fooled you at first? What tools or methods do you use to verify information online? Share your experiences and thoughts in the comments below—we’d love to hear your tips on spotting fake news!

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    Asked: January 19, 2022In: Work

    Why Choose a Digital Marketing Career?

    Choosing a career path is a daunting process. You’re supposed to find something you love while also factoring in things like long-term stability and supporting the overall lifestyle you want. A digital marketing career isn’t necessarily the dream job most people aspire to ...Read more

    Choosing a career path is a daunting process. You’re supposed to find something you love while also factoring in things like long-term stability and supporting the overall lifestyle you want.

    A digital marketing career isn’t necessarily the dream job most people aspire to while they’re in school. But when you consider the opportunities in this dynamic field, you’ll see that the digital marketing career outlook is nothing but positive and will continue to be so in 2021.

    Digital Marketing Career-CamConnect

    Digital Marketing Career-CamConnect

    The Digital Marketing Job Role Is Constantly Evolving

    One of the reasons a digital marketing career is so exciting is that because the field is constantly evolving as different platforms are introduced. A digital marketing manager is always scoping out trends and seeing how they impact discoverability.

    Building experience in digital marketing encompasses just about every facet of a brand’s presence online. As search engines roll out new updates, digital marketing managers determine how they impact website rankings. From there, the entire marketing team works together to create a strategy.

    Why Digital Marketing Job Roles Are the Future?

    While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics.

    Marketing managers are now able to see exactly where people are coming from, what they’re doing on the website, and which tactics produce the highest ROI. This data-driven approach makes it easier for professionals to prove their worth, and for leaders to see which strategies are most effective. Successes to be replicated over again, eliminating the guesswork for future campaigns.

    What Is the Demand for Digital Marketers?

    According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

    Because there are so many facets to digital marketing strategy, the number of related jobs is quite high. In fact, the industry is facing a crisis — the digital skills gap. A LinkedIn survey found a shortage of about 230,000 digital marketing professionals in major metro areas in the U.S.

    With so many jobs and not enough professionals to fill them, now is the perfect time to get started in digital marketing.

    How to Get Started With a Digital Marketing Role

    As you get started in digital marketing, it’s important to understand the key specialties within the industry. There are many digital marketing job roles to consider, each with their own sets of skills to master.

    Email Marketing

    Email marketing sounds pretty self-explanatory — you send emails to targeted lists. But it’s that targeting that requires specialized skills.

    Marketing emails are sent to lists of customers and prospects to drum up business and build awareness of products and services. They’re also frequently sent out to engage audiences, even when there’s no hard sale. It’s the email marketer’s job to test different subject lines, text, and formats to see which emails get the most attention.

    Search Engine Optimization (SEO)

    No matter what your experience looks like, Search Engine Optimization will probably play a significant role in digital marketing. It’s the backbone of every piece of content that’s written since all content has the goal of discoverability.

    The digital marketing career outlook for SEO specialists is strong. There is a great need for professionals who understand social media, content quality scoring, competitive analysis, mobile search, and website analytics. These bases all must be covered to maximize online traffic.

    Copywriting

    As you gain experience in digital marketing, you’ll realize just how much writing is involved in the process. Copywriters produce a wide range of content, including taglines, product descriptions, emails, ads, and more. They even produce non-digital content like direct mail and video scripts.

    Copywriters obviously need a strong writing background, but beyond that they must be creative and curious. Their job revolves around getting people to pay attention in a world full of distractions.

    Content Writing

    At first glance, content writing and copywriting may seem like the same digital marketing role, but as you get started in digital marketing, you’ll see that they have two distinct jobs.

    Content writers focus specifically on longer-form content that draws readers to the site and nurtures them throughout the sales cycle. They create whitepapers and case studies, blog posts, and eBooks that educate readers and keep them coming back for more.

    Social Media Marketing

    It’s no secret that social media marketing is a huge part of digital marketing. Social media managers promote brands on networks like Facebook, Twitter, Instagram, and LinkedIn and others.

    Social media managers develop campaign strategies, videos, and graphics; and research audience trends to get in front of the right people. It’s a job that bridges writing, design, and project management, and often requires the ability to work off-hours to respond to incoming messages. Experience in digital marketing and building communities is a must.

    Advertising

    The field of advertising has changed significantly over the past few decades, with digital advertising taking a dominant role in digital marketing.

    Advertisers are responsible for matching the right products to the right audiences. They build relationships with media brands to determine what types of content will work best for each outlet and negotiate rates and terms that appeal to both parties. Digital advertising has a great digital marketing career outlook for competitive creatives seeking a fast-paced, people-oriented environment.

    Search Engine Marketing (SEM)

    Search Engine Marketing is often confused with Search Engine Optimization, but the main difference is that SEM includes paid tactics. SEM managers research keyword trends to see what people are searching for and determine the appropriate amount to bid for such terms so the company pages appear in search results. It’s a blend of SEO and advertising that helps draw traffic to the website.

    There are numerous tools and platforms used to research search terms, manage bidding, and perform A/B tests to see which variations are most effective. SEM managers must be highly analytical and data-driven to succeed.

    Start Training to Land a Digital Marketing Job Role

    Whether you’re looking to start a new career in digital marketing or just wish to add digital to your existing skill set, our program will make you industry-ready on day one. You’ll acquire the right skills through extensive hands-on practice on a wide range of projects that will enable you to create and execute your own digital marketing campaigns.

     

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